In its most basic form, Search Engine Optimization – SEO means finding way to increase your websites visibility to potential visitors from search engine such as Google, Yahoo and Bing. Each search engine requires different ranking signals from your site for it to move up the rankings to reach the first page. If you give the search engines these signals you can expect great results.
Here are 10 seo basic tips that will point you in the right direction towards a good foundation for solid rankings
1. Check your current rankings
You won’t know if your SEO efforts are working unless you monitor your site rankings. It’s also important to check your referrer log regularly to track where your visitors are coming from and the search terms they’re using to find your site
You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?
The title tag and page header are the two most important spots to put keywords.
BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Use a strategy in your keyword use.
3. Link back to yourself
There is probably no more basic strategy for SEO than the integration of internal links into your site — it is an easy way to boost traffic to individual pages.
You should make it standard to link back to your archives frequently when creating new content. you should also make the anchor text is search-engine-friendly: “The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.”
As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking — you don’t want your visitors to get annoyed.
4. Create a sitemap
Adding a sitemap – a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site. “The fewer clicks necessary to get to a page on your website, the better,”. On monetize.info we have two sitemaps: One for visitors – Monetize.info sitemap and one in XML format that we add it to Google Search Console and Bing Webmasters.
5. Search-friendly URLs
Make your URLs more search-engine-friendly by naming them with clear keywords.
For instance, it’s easy to understand what a search friendly url like monetize.info/basic-seo-tips less easy to understand if the in-house classification system of the business is used, ratherthan monetize.info/?page=233. A dynamic URL is similarly off-putting, even if it contains recognizable words.
6. Avoid Flash
Flash might look pretty, but it does nothing for your SEO. Frames, Flash and AJAX all share a common problem. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
7. Image descriptions
Spiders can only search text, not text in your images — which is why you need to make the words associated with your images as descriptive as possible. Start with your image names: adding an “ALT” tag allows you to include a keyword-rich description for every image on your site.
The visible text around your images is valuable for SEO. Adding captions to all your pictures and being descriptive with the text in immediate physical proximity to your images.
Your content needs to be fresh — updating regularly and often is crucial for increasing traffic. The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline.
One way to ensure that your site gets new content on a frequent basis is to integrate a blog. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
9. Social media distribution
You should be distributing links to fresh content on your site across appropriate social networking platforms.Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially multiplies the number of places where visitors will view your links.
10. Link to others
An easy way to direct more traffic to your site is by developing relationships with other sites. You should personally ask the webmasters of well-respected sites if they’ll include a link to your site on theirs. Be sure to return the favor — then everyone wins! Check this article for tips on building backlinks.
Make certain that your partner has a good web-reputation, of course. Dont get tied to a “link farm” whose bad SEO habits could bring you down.
Check also our other article: OnSite Seo Tips You Should Implement Right now