There are many powerful keyword research tools that can help save hours, days, or even weeks of your time. After reading this Forbes post I decided to write my own list of keyword research tools I use to rank my own sites and sites of my customers. The following tools can help find content ideas, link building opportunities, create easy-to-understand SEO reports, make Google crawl your site faster and much more. More often than not, the below tools will provide information you need to achieve high rankings, and reveal link building opportunities so you can go out and get those high rankings.
Are there more SEO tools out there than in this list? Sure. SEO tools are a dime a dozen. The following is a selection of the keyword research tools I have found useful over the years. Some are free, some are paid, but most offer a free trial long enough to start optimizing your site. I have no affiliation with any of these sites, I’ve just listed tools that I find useful. So jump in and have fun.
Keyword Research tools
In my opinion, Keyword research is the foundation for any online business. These are not only useful for search engine optimization as some may think. You have to do proper keyword research to create your business plan, your marketing strategy and your content strategy. That’s because with keyword research you basically set up what are you targeting as a business: who are your customers, what are they looking for, what keywords your competition are targeting etc.
1. Google Adwords Keyword Planner (Free)
The Google Adwords Keyword Planner has been mentioned several times here on Monetize.info and for good reason. It’s essential for every SEO project. With the Google Keyword Planner you can see how many times a keyword has been searched in Google and narrow this down by Country and even device type, such as mobile phones and so on. This is an essential tool for every SEO project for knowing how many times your keyword is being searched in Google.
With Keyword Planner, you can:
- Search for new keyword and ad group ideas
- Get search volume for a list of keywords or group them into ad groups
- Get traffic forecasts for a list of keywords
- Multiply keyword lists to get new keyword ideas
- Get long tail keywords suggestions
You should pay attention to keyword ideas and ad group ideas, as both can help with SEO. Ad group ideas contain a set of related keywords that might not show up in general keyword ideas.
Pay attention to average monthly searches, competition, and other available metrics to determine relevant keywords to target.
2. Google Trends (Free)
Google Trends provides powerful stats of search trends over time. Great for seeing how your market performs overall, and how demand changes over time for your keywords.
3. SemRush (Free to start, $69+ for pro users)
SEMrush is a software research suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions .Learn how to benefit from your competitors by developing perfect content and advertising strategies identifying and following what they are doing.
You may use SemRush to dig into your competitor’s landing pages to brainstorm your own content optimization strategies . Use their Competitive Positioning Map and Organic Competitors Report to understand the strengths and weaknesses of your direct competitors’ SEO strategies.
SEMrush helps you adapt keywords to different international regions by offering 30 regional keyword databases. And if your website’s multilingual, the tool also has keyword research capabilities in 16 languages.
4. Keyword Researcher for CleverGizmos ($97)
Keyword Researcher is an easy-to-use Keyword Discover Tool. Once activated, it emulates a human using Google Autocomplete, and repeatedly types thousands of queries into Google. Each time a partial phrase is entered, Google tries to predict what it thinks the whole phrase might be. We simply save this prediction. And, as it turns out, when you do this for every letter of the alphabet (A-Z), then you’re left with hundreds of great Long Tail keyword phrases.
This tool it’s available for a couple of years already but is not getting the attention it deserves, yet. However for a one time payment you will get a great seo tool that helps you with the following: Gets keywords from Google Keyword Planner, Removes the Junk keywords and search for quality keywords that means business for you. Then you can organize the good keywords into article groups so you can plan your content promotion strategy.
Keyword Researcher comes with a 30 days money back guarantee so if you feel this is not what you expect, well you have 30 days to ask your money back, no question asked. However I still use it today, after 3 years I purchased it.
5. Market Samurai (Free to start. $149 for pro users)
Market Samurai is one of those reliable tools that have been around in the SEO industry for many years. The favorite keyword research tool of many SEO gurus, Market Samurai is powerful for generating ideas for keywords and analyzing keywords for competitiveness—so you can uncover keywords you can target for easy rankings.
Unlike most other tools this is a one time purchase so you pay once and use it for ever. And MarketSamurai is on the market for most than 6 years already doing perfectly the job it was built for.
6. Moz.com (Free and Paid)
No keyword research tools list would ever be complete without a mention of Moz. Moz offers keyword analysis, brand monitoring, rankings tracking, on-page SEO suggestions, search engine crawl tests, and much more. An essential toolbox for every SEO practitioner, from beginner to advanced.
7. Ubersuggest – Free
Automatically download the auto-suggested keywords from Google’s search results for a nice, juicy collection of long-tail keywords. You may also use Übersuggest to quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign.
Keyword ideas aren’t ranked on search volume, competition, or potential value—but they will help you come up with more specific, relevant, diversified ideas for your campaign.
8.KeywordTool.io (start from $48 monthly)
With KeywordTool you will discover Thousands Of Keywords Hidden By Google Keyword Planner And Evaluate Them Using Search Volume, Competition Level Or Cost-Per-Click Data. So if your competitors are targeting keywords from Google Keyword Planner already (and as you may’ve already seen from this guide most of the tools rely on KeywordPlanner), using this tool may be the right approach.
Also Keyword Tool Pro fully supports all countries and languages supported by Google.They provide keyword suggestions for 192 countries and 83 languages and supply the search volume data for 86,460 individual locations around the world. It comes with a 30 days money back guarantee so you have nothing to lose by trying this seo tool.
9. SpyFu ($44 monthly)
SpyFu is taking a different approach on keyword research as its focusing mainly on your competition. Rather than entering your own domain, here you’ll be entering a competitor’s site, and you’ll be able to analyze it in terms of its keyword focus and relative strength. You will be able to download profitable keywords (both organic keywords and PPC) of your competitors. So if you know well your competition and you are behind them, with SpyFu you can create yourself a blueprint for success and catch them, without making their tests and mistakes.
10. ISpionage.com (from $29 monthly)
Just like SpyFu, ISpionage is focusing on your competitors Organic and PPC keywords. You just enter a competitor url in the search bar and boom: you have a complete list of their ranking organic keywords and a list of all their landing pages and PPC ads. Their tool comes with a 30 days money back guarantee as well.
There you have it. A list of 10 great keyword research tools. As I said in the beginning of this post, researching right keywords for your business is mandatory so make sure you spend enough time until you understand how to do it properly. These are just tools that can help you but you need to have your knowledge right if you want to get great results.