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10 Writing Tips for Awesome Social Media Content

Here are ten invaluable tips for posting content on social media networks like Facebook, Twitter, Google+ or Linkedin:

1. Write awesome headlines

Short posts or long ones, great headlines rule to catch your readers’ attention. Keep in mind that it should be a headline that will intrigue your audience enough to make them feel that they absolutely have to read this post. It needs to be simple and to the point, as well as contain valuable keywords. Here are some example headlines that really work:

  • How to …….
  • 7 ways to successfully ………
  • Why you should do ….. to ……
  • .Secrets that every …… should know
  • The secret formula for success in ……
  • 5 quick and easy ways to ………
  • What every serious …… should know about……
  • 7 things every ….. should avoid to ……

write headlines that promise results

Check our article: Ten ingredients for a successful blog to read more about awesome headlines.

2. Write useful content that is relevant to your audience.

Every time you post anything ask yourself if the content you intend to post is useful for your audience, and if the answer is no, then don’t post it.

3. Ask Questions

People are on social media to be social and interact, and people will interact with people other than their friends if they are given the opportunity to do so. One of the best ways to encourage this interaction is through asking questions. According to statistics, asking questions can double your engagement. These could be questions relating to business or non-business topics/subjects. Questions
are great ice breakers, spark conversation, and increase engagement. Whether posting an image, video, or text, asking a question provokes discussion.

4. Use hashtags

A hashtag makes a word, group of words, or phrase into a clickable and searchable link in the News Feed. Every hashtag has its own unique URL, and when you click on one, you will see a feed of posts that include that particular hashtag.

facebook hashtags

To create a hashtag simply put the hashtag sign before the word, or group of words, without leaving any spaces between the words. To make your hashtag easier to read you can capitalize the first letter of each word. Even though hashtags do not work on cellphones you can still post them and they will work on desktops.

The proper use of hashtags will greatly benefit your campaign by increasing your reach and gives you further opportunities for your content and page to be found.

5. Leverage the power of long-tail keywords

In longer posts, the opportunity for using a variety of long-tail keywords is greater. And this means better performance in search queries for semantically related keywords, not just exact matches.

6. Add images and/or video clips to your posts

You can exercise greater hold on your readers’ attention in longer posts with interesting photos, screenshots, or graphics. Ensure they’re of high quality and relevant to your post for visually stimulating engagement.

Using images on Facebook pages increased shares by 53% over the average post, and that posts with images have an increase of 104% in comments. That’s fairly substantial and well worth getting out the camera for.

7. Add emoticons 🙂

According to statistics, adding emoticons to your social media posts can increase engagement by up to 33%. It’s probably not a good idea to add them to every post, but including these funny little images in the occasional post can really add a personal touch, which can result in more comments and shares.

8. Include a call-to-action

Social Media posts that include a call-to-action receive far more engagement than posts that do not. Your fans need a little nudge to remind them to ‘like’, comment, or share, and offering them a choice is very effective. For example, ‘like’ to agree or comment if you don’t. You need to ask your fans to do what you want them to do, otherwise they will scroll to next message and so on.

9. Avoid repetition

In longer blog posts, it can be easy to fall into the trap of repeating your ideas when trying to hit a specific word count. Don’t try to force your ideas with filler content; if you’re satisfied with what you’ve got, stop writing. And edit ruthlessly after you’ve finished writing.

10. Schedule your Posts

Facebook and most of other social media websites offers you the functionality to schedule posts in the future, and you can schedule posts for photos, texts, images, and videos. This can assist you in timing your posts and freeing you up so you can really keep on top.

One day you may want to create images for inspirational quotes and you could then post all of these in advance for as far in the future as you wish.

To schedule a post, simply complete your post and then click the clock symbol at the bottom left of the post and enter the year, day, and time. You can also schedule your posts using third party sites like Postcron, Hootsuite and Buffer.


And there you have it, 10 tips for creating great social media posts that your audience will love and share. Try them out if you’re new to writing longer posts, and of course, test, test, test to find the best ones for your audience.

Images [1] [2] [3]

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About Daniel S.

Daniel is the founder of MediaDigi.com digital agency and digital marketing manager here at Monetize.info. For over 12 years he has helped hundreds of customers to establish a presence online and win the digital race.

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