The days where SEO was all about meta tags and backlinks is long gone. There are now more than 200 google ranking factors in their algorithm, including social signals, user-interaction signals, and trust.
Google algorithm is constantly changing and updating. Also it is different from country to country. For instance, in non english speaking countries is proven you can still rank sites having poor, duplicate content. But this will change soon, while Google will get better at interpreting more languages.
I like to share you part of this article from searchenginejournal.com that talk about the reason why Google is afraid to share with the world of what are the real ranking factors:
”Telling the world that links lead to better rankings in search results eventually helped create blackhat link building and Google having to crack down on link schemes. This has led to major penalties against sites suspected of buying and selling links, link exchanges, large-scale article marketing and guest posting with keyword-rich anchor text, automated link building, optimized anchor text used in press releases, low-quality directory links, etc.
Telling the world that on-site keyword optimization of web pages would lead to better rankings in search results helped create spammy on-site optimization and Google having to crack down on keyword stuffing, hidden text, etc. Telling the world that having more content on their websites would lead to better rankings in search results helped create demand for content scrapers and Google having to crack down on scraped content and automated republishing of content from one-site to another.”
200 Google Ranking Factors List
While trying to keep on all of Google’s changes can be a hassle, there are a large number of SEO factors that are unlikely to change any time soon. To help make SEO just a little easier, digital marketing firms Backlinko and Single Grain have created the infographic below, collecting some 200 factors that Google considers when ranking sites in its search results. The information was compiled from hundreds of sources, including SEO blogs and from statements made by Google’s head of web spam, Matt Cutts.The piece covers all of the known 200 ranking signals that Google uses to rank sites and pages. However, it’s important to note that many of these aren’t proven or official ranking signals. So you should read the following list to get ideas on how you can improve your website rather than a blueprint checklist for guaranteed Google Top Rankings.
(Click on the image to open it in a new browser window)
Ok, so you made it to the bottom of the list of 200 google ranking factors. That’s great.
Is the list a myth ?
As I’ve said in the beginning, many of these factors are not confirmed by Google, while some are pure controversial. But, there are good practices you should keep in mind when you create and rank an website. If you follow them definitely can not harm your website.Some of these factors have very low importance next to none so don’t expect to see high bust of traffic from SEO, while others (having a mobile compatible website) will make your website rank better.
Check the Top Seo Ranking Factors Study by SemRush to find out the real factors that matters in ranking an website.