One of my golden rules when comes about converting visitors is that no visitor of your website should leave without giving you a way to interact later. Only a visitor that doesn’t do any of the things bellow is a lost visitor. Let me explain:
1 Convert your visitors into buyers
Having as many of your visitors turning into buyers of your products/services is the most desirable way. That’s because, plain and simple this is money in the bank. However purchasing conversion rate is around 2%-4% for most of the sites.
If you want to increase the purchase conversion rate you have to do A/B testing for product pages, shopping cart, improve your headlines and content. Also you should create trust by adding a SSL certificate if you don’t have one yet, post user reviews and add a money back guarantee etc.
There are plenty of articles on how to optimize your website to convert your visitors into buyers so I will not insist any further. Just do a search on Google. Soon we will publish here on Monetize.info some out of the box ways to improve your conversion rate. So stay tuned.
Img. 1 – How the A/B Testing works
Well even having a great converting website still leaves around of 90% of your visitors that will not purchase from you and will leave your site. That’s why you have to make sure that even if they don’t purchase from you at least for the moment they can do something else.
2 Convert your visitors into email leads
Second best option after having a new buyer is to get a lead of the potential customer. They may decide to purchase at a later date so make sure you have their contact details. It may be their phone number, postal address or email address.
They don’t trust you with their credit card yet but sure they’ll love to give you their email address in exchange of a gift. As you can see in the stats bellow almost 80% of users are ok with receiving emails from websites they know. That’s why you should add an opt-in newsletter box on your website.
Img. 2 – How many of visitors like to get emails from companies they subscribed to
To make this appealing I encourage you to offer your visitors a discount coupon code, a downloadable guide or a video tutorial. Just think who your customers are and what you can offer them that will make them add their email address.
Latter on, when you have a pretty decent email list of subscribers you should send them news about your shop, offers for latest products or discounts and you will get sales.
3 Convert your visitors into social media followers
The last option is to make your visitors follow your company on Facebook, Twitter or Youtube. Or share your content on this social networking websites. That’s why you need to add social profiles and social share buttons on your website. (Who doesn’t these days anyway ?!). Besides the fact that you will be able to reach these users at some point it will increase your brand awareness and will increase the trust of your potential buyers. Someone will most likely purchase from a company that have active social network profiles, with followers and good reviews.
Img. 3. Source – http://www.wpexplorer.com/social-marketing-basics-wordpress/
There are some marketers that say, nowadays social media marketing is better than email marketing however I strongly disagree and I will explain you why. You don’t have total ownership of your Twitter account or your Facebook page. As this companies are listed on stock exchange they have to make money for their shareholders.
This means that in future they will start charging money if you want your messages to reach your followers. So even if you have 5000 facebook likes, if you post a message it will reach 50-100 of those followers. For the rest you’ll have to purchase advertising.
For instance, check the picture bellow. Even if we have more than 6000 Facebook likes on our page, when we publish an article this was shown to only 28 users. If you want to reach more users (users that liked our page in first place) we have to boost our post by purchasing an advertising package.
Img. 3 – Organic reach vs paid reach on Facebook
4. Convert your visitors into returning readers
Ok so you will have some visitors that will not purchase from you, will not give you their email address and will not share your content or like/follow your social media accounts. However even if you think this are lost visitors you should make them remembering your website and making them wish to visit your site again.
You can do this by focusing on two things:
- Branding so they will remember your company and your website name
- Post quality content.
For branding , you have to create a nice, clean logo that mentions your company name and add your website address in a visible place. Even if they don’t remember the website name if they search your company name on Google should get to the website easily. Check our article on On-Site Search Engine Optimization.
However even if they remember your address you need to offer them a reason to visit your website. And that’s why you need to post quality content, frequently. Think on what your potential buyers would like to read. If you have an online shop that sells gifts create guides or lists with gifts ideas. If you sell services like webdesign write about latest trends in the industry etc.
When you look for ways to improve your conversion rate don’t think only on transforming visitors into buyers. That’s important but you can make good money with the other three methods as well. Just be persistent and find ways to get the most from your visitors. A lost visitor is only a visitor that will leave your website.
Do you know any other ways you can convert your visitors ? I’d love to hear about so post in the comments form bellow.