5 Vital Tools for Growing Your Small Business’s Brand
5 Vital Tools for Growing Your Small Business’s Brand

5 Vital Tools for Growing Your Small Business’s Brand

Every small business owner wants their work to succeed, but that can often feel like an insurmountable challenge, especially when nobody seems to know who you are. This is why marketing and branding are so important—but there’s no one-size-fits-all solution that will work for every business.

Here are 5 useful tools to keep in mind if you want to develop your small business’s brand.

1. Social media

You’d be hard-pressed to find many businesses that don’t already have some sort of presence on social media—but take a close look at how your company is using it.

If you haven’t made any posts at all to your Facebook page in the last month, the only thing you’re telling your audience is that you have nothing to say.

You don’t have to post content only related on what product you’re company releasing you can also post interesting news and articles from the industry.

For instance, on our company’s Facebook page we regularly post tips, tricks and videos on how you can market your products better or improve your website. The nice thing is that some of the customers that follow our page, contact us to implement this tips for them.

How to Build A Social Media Plan
How to Build A Social Media Plan

2. Blog

Creating a business blog is an excellent way to communicate your knowledge and expertise surrounding a particular aspect of your industry. If you can answer common questions or solve problems related to what you do, you’ll help build your authority in your field of expertise.

Don’t just post out of obligation to maintain a presence online or to have something to share on social media. Invest time and resources into crafting fully-formed, high useful content.

Everything you need to know in order to start a blog today
Everything you need to know in order to start a blog today

Now that you have your own business blog you need to promote your content and get in touch with influencers in your niche. You can use Outreach.Buzz that has way over 1000 influencers grouped in more than 36 niches to get in touch with them.

3. Direct mail

Direct mail might seem like an artifact of the past, especially for small companies who do their business online. But in fact, it’s more personal and better positioned to form emotional connections than most forms of digital marketing.

To set your direct mail marketing apart, try creating customized business envelopes with your company’s branding on them. This can encourage your audience to take notice and single you out over the other mail they receive.

How to Reach Your Customers Through Print

4. Business cards

Never head to a trade show, conference, meetup, or another event where you’re likely to network with people without bringing a stack of business cards along.

It’s a simple, portable way to give potential clients a reminder of your brand. Before handing them off to people, try writing a note on the back of the card (such as a personal phone number or email address). This adds an extra personal touch that will make recipients feel special and more receptive to your pitch.

5. Special events

If you can’t find an event to attend that suits your business’s brand, consider creating one of your own. Holding an event gives you an opportunity to meet potential clients and partners face-to-face in a casual and comfortable environment.

If you’re not up to the challenge of planning a party, meetup, or conference of your own, consider acting as a sponsor for an event that someone else does the legwork for. This won’t have exactly the same effect, but it will get your name out there and inform people that you’re active in your community.


Remember that when branding your small business, you can’t just focus on one marketing method and ignore everything else. If that one marketing channel fails, you’ll have no other options. Make sure you diversify your marketing so that you’ll have a safety net in place.

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About StephanJ

Stephan J is the founder of Monetize.info and is making a living exclusively online since 2004. He tried and managed to make good profits on everything from Forex trading, options, website flipping, adsense, affiliate websites.His passions are cycling, fitness and he is spending a small fortune on watches and fine cigars

One comment

  1. Madelene Mobley

    I think people should read this post as these tips are rarely seen on any blog. Mostly every second person is worry that how they become a good business man or want to grow their brand or small business. Personally I love this article because I learn lots of things from here.

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