So you’ve taken the time to claim your business page on all the popular review sites, including Yelp, Google+ Local and Citysearch. Now all you need is to generate some reviews to your site, and you’ll be using these review sites to your full advantage.
But how exactly do you get your customers to learn about your review site and interest them in leaving a review?
1. Tell them about it.
Your customers aren’t going to know about these review sites unless they’re either an avid user of the site or if you tell them. Make sure that all of your employees are reminding your customers where they can share details about their experience with others. Have your employees ask your customers about their experience, and then let them know about the site to encourage them to use it.
2. Create signage.
Create signage or business cards with the review site information and place them around your business. Put signs near the registers so that your patrons can learn about the review sites as they check out. You can also put signs near places people tend to visit most often, such as on or near the front door, in the bathroom or in the front window.
Creating business cards with the site’s URL and other information can also be helpful to your patrons. This way, when they get home, the business card will serve as a reminder about what site to visit. Without the card, they may forget the name of the site or completely forget about your suggestion to leave a review.
3. Put it on your website.
Have a website? Be sure to put a link to the review site on your own website. Your customers will generally visit your website on a regular basis, and having a link to the review site on your website will help them easily find the right review location.
4. Shout it out through social media.
If your company has a social media account, you can always use those platforms to let your customers know where to leave a review. If your customers follow you on Twitter, Facebook, Google+ or whatever other mediums you use, you can get them to quickly leave a review on your business by providing them the link and a small call to action.
5. Send an email.
If you have a regular email newsletter that you send out, be sure to add links to your review sites on the newsletter. Let your readers know where they can leave a review on your business, and be sure to provide a call to action to get them interested in leaving one.
If you don’t have an email newsletter, you can always create a quick email campaign that simply lets your customers know about the online review site. You can use the email to provide a link to the review site and add a little blurb about why they should take the time to do so.