How to Create an Effective Push Notification Strategy

If you have a business, you might be thinking about developing an app if you have not done so. A lot of people use smartphones and tablets.

In fact, for over 3 years already, mobile devices traffic overtook desktop traffic. In 2013, mobile traffic was only 16,2% of total traffic, while in 2019 counted for 53,3%, and it continues to rise.

Of course, apps do not have to be limited just to mobile devices. Macbooks are another example of a device that uses applications. And a smart business person can make a lot of profit and raise their brand awareness by having a solid push notification strategy.

It is worth mentioning that dealing with notifications is not that difficult. Users that are good around technology will remove them from the notification permission list. But according to research by Entrepreneur, more than 2/3 of users leave notifications enabled, believing that they are something useful.

All in all, a business should push to market its product or services via push notifications, especially if they are running out of steam on other marketing channels.

A study by MoEngage revealed that click-through rates for push notifications could go up to 45 percent, which is almost 7 times more than emails.

Here are some ideas to help you get started.

#1 – Research the Needs of Demographics

If you are running a business already, you should be aware of the needs of the audience. If your product is not doing that well at the moment, or your new release did not succeed as much as you had hoped, push notifications could be the thing to reverse the situation.

Look at how many people you can potentially reach with this marketing strategy. This could be an untapped market. As already mentioned, many people are using mobile devices to surf the net, which includes shopping online.

#2 – Use Personal Tone

Each notification you send will have a different message. Ideally, you should hire someone who is an expert at marketing via push notifications. On the other hand, if you cannot find anyone, look to promote someone from within the company or do the work yourself.

Spending some time on research is a good way to start. Find out how other brands are using these messages. Think about how you can be different. Perhaps using a particularly personal tone or targeting a very specific demographic could be one of the approaches? If you are up against tough competition, you will need to think of ways to stand out and use everything at your disposal.

#3 – Optimize Frequency

Sending notifications too frequently will lead to bad things. People will take note of it and will disable them. Do not go overboard and message potential clients for every little thing. One notification per day seems like a reasonable choice.

#4 – Create FOMO (Fear of Missing Out)

You could take a different approach and send notifications that incite the fear of missing out. If someone sees that a special offer is only available for the next 24 hours or that a particular product is about to sell out, the chances are that they are more likely to take action.

The most effective CTA message you can send is the one that incentivizes people to visit your website because they are afraid of missing out on potential deals. This is one of the most effective strategies to grow your eCommerce business effectively.

#5 – Pay Attention to Analytics

There ought to be analytics or other insights software that allows you to collect data. Like in most marketing types, keeping track of numbers is important to determine areas in which you are lacking.

Instead of taking unmeasured risks and guessing, make sure that you are following real data. Doing so will improve efficiency as well as reduce the number of potential losses.

#6 – Use Persuading Copywriting

Copywriting is one of the hardest parts of certain marketing methods. It should not come as a surprise that the best copywriters get paid thousands of dollars just for a few sentences.

Since push notifications need to grab the reader’s attention immediately, there is no room to waste. Do not make the same mistakes that others do and write long texts. These days, people do not have the attention span to read a text. Instead of paying any attention, they will discard the text.

If you have a reliable copywriter, let them do the work. If not, you will need to learn some copywriting before expecting to see success with your push notification strategy.

#7 – Send Reminders

The notifications can be more than just messages to visit your website and buy. You can also use notifications to send reminders and other messages that people who have subscribed to or enabled the notification might find useful.

#8 – Promote Upcoming Offers

Having a new release means that you will need to market it on as many different channels as possible. And it just so happens that your push notification strategy should also be included. Do not miss out on potential customers for new services or products.

Conclusion

Push notification is no longer an optional marketing channel; it’s rapidly becoming a must-have tool. With top brands making some great strides in building high return on investment push notification strategies, it is time marketers followed suit.