For many people, blogging is like a diary where you write all your thoughts, feelings, and all the happenings in your day-to-day life.
In the world of business, it’s an effective way to reach out to your target audience. Blogs that advertise businesses, services, and products can be a powerful way to spread brand awareness and increase online exposure.
So, if you haven’t yet made up your mind about starting a business blog, you’re most likely missing out on a huge opportunity.
Reasons why you haven’t started a blog yet
A lot of small business owners are apprehensive in creating a business blog.
For one, blogging takes a lot of time and commitment. It can be a bit overwhelming to be doing a lot of things all at the same time, especially for smaller businesses with too few people to help around.
A lot of people also believe that you need to possess the technical know-how to be able to start creating a blog for your business.
Also, a lot of business owners are afraid that they won’t be able to update their blogs all the time because it can be challenging to think of interesting and exciting business-related stories to tell.
Reasons why your business must have a blog
Despite all those apprehensions, it’s still important for companies to create blogs to attract more targetted traffic.
Here are a few more reasons to convince you:
Update your audience with anything related to your business.
Got a new product to launch?
Any changes in the company you’d like to announce to your audience?
Running a special promotion or sale anytime soon?
You can do all of that and more with your business blog.
It’s an excellent way to keep your customers (both current and potential ones), and loyal followers updated about your business. This makes them feel that they are a part of your business or brand because you care enough to reach out to them.
To drive in more traffic to your website.
A business blog can help increase your online visibility. The more blog posts you publish; the more opportunities you’ll have to reach out to your audience.
As a result, you’ll have more chances of driving organic targeted traffic to your website, which, in turn, can increase your sales.
To improve internal linking.
Internal linking is crucial to your business website because it gives Google and other search engines an idea of your site’s structure. This also informs search engines about the hierarchy of your site, giving them an idea on which pages are more valuable than the others.
You can add links of your site’s products pages on your blog posts to improve internal linking, and also gain more traffic.
To give your most important keywords a home on your site.
Your SEO consultant will give you a list of your most competitive keywords. Blogs that advertise businesses and products can create posts to inject at least some of those keywords and provide them with a boost in search engine ranking.
That way, people who are looking for the product or service you are offering will be able to find you more easily online.
Don’t just stop there
Now that you understand why your business must have a blog, you can now start creating your own blog posts to promote your products and services. Aside from that, you should also use paid advertising platforms like Click2sell.co, Facebook Ads, Google AdWords, etc. to increase your blog’s and brand’s exposure further.