Business

The airline industry is arguably one of the biggest players in customer loyalty programs via their Frequent Flyer programs (FFPs). Regardless of the industry, however, a winning customer loyalty program is financially sound and delights customers. Financial robustness of a loyalty program is a balancing act between several key metrics. …

With practically everything turning towards a digital format, the number of e-commerce businesses has gone up substantially. Hence, today is the ideal time to get into the arena and make a name for yourself. E-commerce has completely revolutionized the way people shop, and it’s showing no signs of slowing down. …

Did you know that a client can file a medical malpractice suit against you or an aide from your home healthcare agency? Did you know that two out of five such claims are found baseless in court? These are the facts uncovered by a report titled Tort Liability Costs for …

Content marketing is the essence of digital marketing. It’s not wrong to say that high-quality content is the king. With passing time content has become the soul of marketing. The aim is to make your content interesting and effective to attract the audience online, generate traffic and gain sales. The …

Contractors may be the driving force of your company’s productivity – especially if you have an increasing number of field projects with each passing year. It is imperative to keep your contractors happy while making sure that you maintain a proper balance of authority and respect among your team. Here …

YouTube is the 2nd largest website according to Alexa. The 3rd is Facebook and the first one is Google, which owns YouTube. More and more people are replacing their time spent watching TV watching online videos. Just recently the whole social media have evolved from text-based to image-based. With all …

If you want to have many visitors on your blog there are several things that you need to take care of. One of those things is to add great content regularly. That type of content that people would love to read and share with their friends or colleagues. However, there are …

Perhaps you’ve tried hard to personalize your marketing for years, though never managed to do it well without sounding insincere or robotic. With automation tools being around for a number of years to mimic personalization, how much success did you find using these? Just adding a prospect’s name in an …

Sometimes it’s hard to bring the big picture of starting a new practice into focus. Here’s the help. Check out these five tips for starting a law firm. Within the first five years, approximately 50% of small businesses fail. Becoming an entrepreneur is a daunting task, and the legal industry …

There’s no disputing how difficult and time-consuming hiring brand new employees can be for supervisors, managers, and human resources (HR) professionals. It’s a task that has to be done, however. If you want to take the stress out of the hiring of new team members, you have to have ample …

Growing your small business isn’t an easy feat, but it is simple with regards to how you can go about marketing your product or service. Sharing your platforms as much as possible is vital in getting your name out there and gaining a larger and more engaged client base. You …

You now have different platforms to advertise your company, so you don’t need to settle for only one strategy. Online marketing, for instance, is a broad field that offers several advertising opportunities for you. Paying social media influencers is a good strategy since these people have lots of followers. Influencers …

So, you’ve got your business up and running, and you want to make it future proof. By that, I mean you want to make it sustainable enough and scalable enough that you can minimize any growing pains the business is going to go through as it grows. How do you …

When starting a company, there are many things to think about. You need to look into your financing options for opening the business as well as make sure you stay afloat thanks to proper cash flow. Moreover, you have to look for suitable premises and employees in addition to tending …

Are your business expenses high? Are you struggling to cut back on your spending? Here are some tips on how to drastically cut expenses for your business. Small businesses are used to running lean operations. But no one can deny that they’re squeezed for every last dollar. The truth is, …