Everyone with an eCommerce store should always be on the lookout for new ways to drive more traffic to your website. The difference between those eCommerce ventures that make a profit and those that struggle to survive is the willingness to evolve, test, and refine every element of your online presence.
In the competitive world of eCommerce, it is up to you to ensure that you are doing everything possible to get those site visitors to your shopping cart and commit to a purchase, and there are some key tactics that you can use to make that far more likely to occur.
Here are the three most important things you should be doing with your eCommerce store.
#1 – Social media use
While Facebook is widely considered to be the only social media platform that you really need, the fact is that Instagram has become much more useful for businesses.
With almost 800 million active users a month, it’s no surprise that almost 75% of business brands are now using the platform, and you should definitely be doing the same.
Instagram has a dedicated focus on their eCommerce users, with a specialist team that works solely on providing a better user experience for eCommerce brands and the people that buy from them.
The problem is that Instagram can be a challenging platform to make work for you, although there some Instagram strategies that have proven to be effective:
- Post three times a day, with ongoing daily live stories.
- Comment and interact with your customers and fans, your competitors, and their fans and followers as well.
- Most importantly, stay on brand at all times.
If you don’t have the time to commit to Instagram, then it’s worth outsourcing the task elsewhere, because with the platform prioritizing the future of eCommerce, it’s only going to grow more useful for your store.
#2 – Start writing emails
Ideally, your eCommerce business is going to have plenty of repeat customers. The more repeat customers that any business has, the healthier it is.
That’s why you should never underestimate the importance of email marketing. This is a marketing tactic that fell out of favor around 2010, but it has become the most useful strategy for those in the eCommerce sector to concentrate on.
Consumers are much happier to sign up for email newsletters and special offers than they used to be, and that direct-to-consumer targeted content is a powerful weapon when it comes to improving relationships with your brand and increasing both brand loyalty and sales.
Look at the most popular types of email that you should be sending, and make sure that you use emails to complement your overall marketing plan.
#3 – Copy what works
There are a lot of eCommerce stores online in 2018, and if you want to stand out from the crowd, then you need the right combination of originality and familiarity. The original element should be relatively simple to achieve and is largely related to your own unique branding.
However, it’s also a good idea to commit time each day to looking at alternative stores as well. Looking at your competitors or even unrelated eCommerce stores is a good way of assessing new ideas, and working out new ways to provide more value for your customers.
Look at the best Shopify stores and if you see that they are doing something well, then emulate that with your own brand identity included.
If you see designs or content that doesn’t work, assess why that is and take steps to fill in the value-gap that your customers may be looking for.
Running an eCommerce store is not easy, but it is accessible. If you want your venture to be a success, then it’s time to address what you’re doing right and where you’re going wrong.
Use these three starting points and your store will be much stronger as a result.
The more that you work productively on your eCommerce store and provide value to your store visitors, the more chance you have of making your online store a success.