Did you know that since October 2017, Google has been raising flags for users logging in and doing transactions on sites running on plain HTTP?
Well, sites with HTTPS are even getting higher rankings in Google search for the security aspect, but there is more to HTTPS than just SEO rankings.
HTTPS has got a number of benefits that shouldn’t be ignored if you are to improve doing business in the digital world. In fact, we will be telling you why you need to convert your website to HTTPS straightway.
Let’s get started, shall we?
For starters, what is HTTPS? Now, HTTPS is a secure version of HTTP which is a protocol that established encrypted communication between a user’s browser and your web server.
The “S” in HTTPS stands for secure, meaning that the communication is secured, a feat that comes in very handy in protecting confidential information such as personal information, financial transactions etc.
In essence, HTTPS uses Secure Socket Layer(SSL) or TLS (Transport Layer Security) mechanism to provide authenticity and confidentiality.
All information will be transmitted in encrypted form. Thus, you simply need to purchase an SSL certificate from Certificate Authority’s trusted provider like Cheap SSL Shop for best price solutions along with longer (1-2 years) validity and install it on your server to migrate your site from HTTP to HTTPS.
What are the benefits of moving the site to HTTPS?
#1 – HTTPS For SEO
Competition has grown up between businesses to get more visibility on the web particularly in search engines. This is where HTTPS comes in handy if you are to compete favorably against your competitors on Google.
Back in 2014, Google announced that they use HTTPS as a ranking signal. Thus, more and more sites use SSL for the highest level of security as well as to boost SEO efforts comparing to those sites, which have no SSL.
Of course, higher rankings of your site helps to get more conversions and perhaps more revenue for your business.
#2 – Protect Your Clients
HTTPS is all about authenticating plus encrypting information between your users and your server to protect your users’ information from any attack. It is more of a necessity than choice if your website is handling online transactions entailing sensitive information.
The list of data breaches keeps ballooning each passing day and not even the biggest of companies are safe. That said, using HTTPS is one of the basic ways to start protecting your consumers from the escalating number of attacks targeted at them.
#3 – Protecting The Business Future
Most businesses use HTTPS connection to protect their site from the increased threat to security. The only way to deal to secure the future of a business is to protect it from such attacks and SSL can be the foundation for these measures. It may sound simple, but SSL certificates can be the difference between you being in business tomorrow and not.
#4 – Customer Trust
At the beginning of July 2018, Google Chrome’s address bar will mark as “not secure” in every site that doesn’t use HTTPS connection. Using HTTPS, you can encourage customers to buy products or services from your secured site as long as they know that they are secure through visual trust indicators such as https://, green padlock icon, site seals.
This can be detrimental right? Now, this is why the visual cues can play a massive role in helping your businesses beat off competition through improved consumer trust as well as boosting conversion rates.
In fact, studies have shown that users look at things like trust seals that give them confidence before making any online transactions on a site. This is just an indicator that consumer trust is also marvelous for building revenue, digital PR and brand power.
#5 – AMP enabled sites requires HTTPS
Again if you are looking to improve your digital presence then you ought to go mobile. One way to increase your search engine visibility is to implement what is known as Accelerated Mobile Pages or simply AMP (Accelerated Mobile Pages).
This is just a technology that makes content loads faster on mobile phones and you might have noticed that these mobile-friendly pages appear on the first page of Google. Now, AMP enabled mobile sites require HTTPS to perform perfectly on search engines.
In this paradigm, you will need to optimize your site for AMP. One way to do so is installing SSL to move to HTTPS protocol.
#6 – Integrate Payments
Want to accept payments on your site via PayPal? You will need to ensure that your site is running on HTTPS and not on plain text if you want the integration to work well.
This has been the policy since 2016 meaning that though a transaction may always work, your store will not get notified of the necessary transaction properly.
Moreover, it is a requirement that you go HTTPS if you are to accept credit cards on your site or rather, be compliant with the Payment Card Industry Data Security Standard (PCI DSS).
This is a widely accepted set of policies and procedures aimed at streamlining the use of credit, debit, and cash card transactions coupled with protecting cardholders against misuse of their personal information.
There are a set of guidelines for card processors to meet these policies with one of them being that you must create a very secure link between the user browser and the server.
Now, installing an SSL certificate is currently the acceptable standard, but TLS is bound to be the new standard for PCI DSS compliance.
If you haven’t added HTTPS encrypted connection on your site, the above information may help to use HTTPS for your site in order to get the protection of online transitions as well as SEO benefits.
Moving to HTTPS is super easy, you just need to buy an SSL certificate that suits your business need, install it on your server and you are good to start reaping the benefits of going secure!