Having a visually appealing and professional website is the need of all those people who are in web-based business.
For this, the customization of websites should be emphasized. Actually, it’s a process of making substantial changes in the site’s layout, content, colors, system functionality, etc.
By customizing your site at regular intervals, you can make it more relevant to the targeted audience, attract new visitors, increase your impression on visitors, boost advertisement based revenues and the pace of lead generation.
When you run a WordPress site, like we do here on Monetize.info, you should customize it achieves all the above-mentioned goals.
Here are some important steps that you should take in this regard:
WordPress has the default permalink structure, which is not good for search engines and people. Therefore, you must take note of it when you make your website or its pages available to the world.
Just navigate to the admin area of your site, go to Settings » Permalinks page and select a URL structure as per your choice. I recommend you to go with Post name option or a custom structure where you can include category name in your url.
2. Customize Your Site’s Theme
There are lots of Pre-made themes available on the official WordPress websites and third-party sites. People use those themes to create WordPress websites/blog.
When you choose a WordPress theme and install it on your site, it doesn’t mean your responsibilities come to an end. You need to customize the theme as per your needs.
I’ve written a detailed article on how to choose the perfect wordpress theme for your website and I’m not going to talk much more about this.
In order to perform this action easily and quickly, you can use a child theme. A child theme inherits the style and functionality of a parent theme and allows you to add new features to the site without making any change in the parent theme files.
This will help you to make your site design unique and improve its overall appearance.
3. Use colour combination wisely
Every website owner wants to capture the viewer’s attention without compromising the usability of his/her site. For this, selecting an appropriate color combination is highly necessary as most of the sites are rejected or accepted by visitors on the basis of this factor, in a matter of seconds.
If you make a smart choice of color in website creation or customization, it can generate a positive impact on visitors, and they would like to stay on your site longer.
For example- If you are selling green products on your site, you should use green color.
Here you should keep a few things in mind
- Choose the color as per the products/services you are offering. Take note of color preference of the targeted audience as well.
- Choose the website background color wisely. Make sure that your website background is eye-catching and helps users to stay on your website for a long duration of time. Avoid using extremely bright colors like red, yellow, blue, etc as far as possible because they cause eye fatigue and repel visitors away from your site.
- Keep the website text black and make it easy to read.
Have a look at the main colors and their uses:
- Red– is powerful and attractive. It is suitable for websites that are built for children. You can also use it with Call To Action buttons.
- Orange– is used for websites aimed at promoting food products. It also appeals the younger generation. Even IT companies also use this color to design their sites.
- Yellow– It appeals to children and is used for websites that promote leisure products. It can strain your eyes. That is why it should be used as an accent color in website customization and design.
- Green– It is used for travel sites and anything that relates to nature.
- Black– is used for photography and art websites.
- Purple– is used for vacation sites and religious sites.
You should use Color Chooser Tools to pick the right colors for your site. Just use maximum 2-3 colors all across your website.
4. Add Multiple Language Translations
Everyone that visits your website may not be familiar with the language that the site is drafted in. If you want to connect your site with the widest audience possible, you need to add the translation feature to it. It can easily be done by adding a translation plugin to your site.
My favourite is WPML and I’ve used already on several websites, with great results.
5. Test Your Website For Mobile Users
Many statistics have proven that mobile Internet use is overtaking desktop use in almost all areas, such as net surfing, online purchasing, social media use, sending Emails, etc.
Therefore, Google considers the mobile-friendliness as an important ranking factor when it displays websites in search results.
When you customize your WordPress site, you should know how it looks for mobile visitors. If you find anything wrong, fix it yourself. If you can’t do that, you can get your site reviewed from popular WordPress development companies.
Use the Google Mobile-friendly tool to see if your website is 100% mobile friendly. Also, spend some time to check how your website looks on different browsers and on different website screen resolutions with BrowserStack.
Always remember that if your website is responsive to mobile devices, you get a better placement in Google and more business opportunities easily.
6. Add Logo And Favicon To Your Site
Logo and favicon are the two most identifiable parts of any WordPress website. So, to add a logo to your site, go to the Customizer» Site Identity» Logo.
Now select the logo image from your computer/laptop and upload it. Use it in PNG format for clarity and to keep transparency. This way you will make sure your logo looks great on any background. You should edit the logo and crop it very well before adding it to your website.
You can set the site icon (favicon) in the same way. To avoid the mess, it will be better for you to remove the text from your logo and use it as a site icon.
You may use a great free tool for almost all your design requirements, which I simply love it. Is called Canva and will help you set up a logo and a favicon in minutes.
7. Tweak The Style.Css File
If you are technically sound, you can add code to your style.css file and can make the desired changes in your website easily and quickly, such as:
- Add or remove various design information,
- Change the presentation of images, widgets, etc,
- Change the typography and text size and
- Change the color combination of your site, etc.
Most of the themes also include an option to add custom CSS instead of doing changes directly into Style.css file. I recommend to use it as everytime you update the theme, the style.css file is overwritten and you will loose your customizations. Also, you may use a child theme for the changes.
8. Plugins For Website Customization
There are many plugins you can use for website customization. Just cast a look at some good WordPress customization plugins:
- Page Builder by SiteOrigin- To add custom content to the WordPress site,
- NextGEN Gallery- For creating image galleries,
- Content Views – To display the site content beautifully,
- Easy Google Fonts- To change the default typography of the site easily and
- Unique Headers- To create original headers for posts and pages.
You should make sure you’re not using too many plugins otherwise your WordPress blog will become slow and visitors will leave in no time.
I’m going to write an article on the plugins you should use on your WordPress blog so stay tuned for that.
These are some important tips to customize WordPress websites. Just use them carefully and give a fresh look to your website and meet your business goals easily.