So you’ve just launched your new E-commerce site and are wondering the best way to get it out there?
Simply follow our 5 marketing strategies that are perfect for e-commerce and you’ll see a traffic surge in no time.
Content marketing is the creation of blog posts, images, infographics and videos that appeal to your target audience with the aim of attracting visitors to your site.
The first step of content marketing is having a content marketing strategy.
This is essential and you will need to set aside some time to plan your strategy.
Here you will have to consider who your target audience is and how to appeal to them. Include things such as age, gender, location, income and from this you will be able to come up with ideas for content that will be useful to them.
Once you have content ideas you need to plan your posts. Coming up with relevant and engaging content can be hard so it’s a good idea to keep a list of buzzwords or headlines that you can add to.
Another idea is also keeping a calendar of events or occasions that might appeal to your target audience.
You also need to consider the structure of your content.
Popular content includes;
- Lists: Top 10s, 5 quick tips, etc. Posts like this are quick reads that are easy to digest
- How to: How to guides that offer tips or advice.
- Topical: Articles which touch on current trends.
- Funny: Hard to create but the most popular for going viral, e.g. 5 funniest…
Remember to measure your success with an analytics tool. This will show you which articles have generated the most traffic and lets you know what content works for your target audience.
You can get this through Google Analytics or check in the insights of the social media network you are using.
Building a mailing list is a good way to engage with people who have visited your site but not followed through with a transaction. Capturing their email address is a good way for you to then target them.
One of the best ways to do this is to offer something in exchange for them providing their address, such as a user discount. You could also create a sign up at the end of your blog posts so that if any of your audience like your content they can subscribe and engage with it quickly when new content is created.
Once you have a mailing list you must remember to use it. Similar to your content marketing strategy it’s important to plan the content for your email. This should simply be just an extension of your content strategy.
Create a list for marketing email ideas and aim to send out one email a week. Ideas could include product promotions, sale promotions, unique discounts or relevant blog articles.
Remember to include product and non-product content as you don’t want to come across as too corporate.
Your social media should be closely linked to your content strategy. You will need to consider which platforms are the best for your brand and which your target audiences visit most frequently.
It’s important to remember that social media is simply that, social. No one wants to be bombarded by sales posts. We would recommend following the 80/20 rule. Meaning that only 20% of your content should be promotional. Followers want to be informed and entertained and if your content isn’t doing this, they will simply go elsewhere.
You also need to join in the conversation and connect and engage with your followers. You can do this by seeing what is currently trending, engaging with local influencers or doing a promotional competition to like or share for the chance to win a prize.
Another great way to engage with your target audience is to repost followers photos who are using your product. This not only is a great conversation starter but gives your product authenticity.
Blogs all want a story that is relevant. If you want to create engagement for your company through influencers, the first thing you need to do is create a list of blogs that your target audience would best engage with.
Once you have your list you can create an individual pitch depending on the brands’ tone and guidelines. Working with bloggers is a good way to create noise about your product and generate sales through blog reviews, articles, promotions or deals.
Remember to keep on top of current trends in the blogging industry and connect with your local blogging scene.
Pay per click
Pay per click advertising requires investing money so it is not always the first option for new businesses. But if you have the revenue it is a great way to generate sales.
Pay per click (PPC) adverts are audience targeted and usually show up in search listings or on social media. If someone clicks your advert, they get taken to your website and you, in turn, get charged.
We hope that these ideas have helped you plan the ultimate marketing strategy for your e-commerce site.