While social media activity and monitoring has long been a part of day-to-day life for many individuals and businesses, Twitter has emerged as a highly beneficially platform in which companies can grow and interact with their customers on a whole new level.
Although non-digital methods of interaction still exist and remain favored by some businesses, using social media as a means of communication with your consumer base is quickly becoming the most popular approach.
As a result of that, we’re going to explain some of the best ways in which you can encourage interaction with your customers on Twitter.
Use the Available Characters
An account on Twitter is free but that doesn’t make it any less important to use the platform effectively and get the most out of what’s available to you.
Twitter previously allowed users a maximum of 140 characters, but following continuous requests for the limit to be extended, the platform updated the allowance to 280 characters for all languages where cramming was an issue.
Before the extension, engaging with customers in just 140 characters was becoming increasingly difficult. Although it can be impactful to have short, sharp statements which are easy for prospective customers to read, the amount of detail which many now want was often found to be lacking.
Following the character change, it’s now somewhat advisable to use as much of the limit as possible. That way, when users come across your account, they only have to read a small selection of detailed tweets as opposed to crammed posts or long, uninspiring threads.
Be Light-Hearted with GIFs, Pictures and Videos
The world of business can often be very serious and to-the-point. With Twitter, however, users are easily able to interact in a light-heart manner. While social media can, of course, be used in a formal manner, it does also grant the opportunity to connect with your audience on a more informal level.
Included within the platform, Twitter allows users to select from a range of different GIFs to help lighten the mood of their posts. As people are more likely to stop and take notice of a post which is more than just plain text, the chances of interaction are likely to increase.
Moreover, with many people engaged in very busy and stressful lives, GIFs, pictures and videos can be an effective tool in grabbing the attention of your audience, who, in turn, may follow your account in the hope of seeing similar light-hearted content in the future.
For those looking to encourage audience interaction on an incentive basis, users can opt to promote their tweets. As anyone can start a Twitter Ads campaign, the possibilities are limitless for businesses of all different sizes.
The surge in popularity of the online casino market perfectly illustrates how promotions can have a huge impact on encouraging prospective users to interact. Bonussource.com, for example, provide a comprehensive guide of the best casino, sportsbook, and poker sites within the UK.
Moreover, with so many platforms available to choose from, and with games ranging from baccarat, blackjack, roulette and many more, it’s best to give it a go and find the right site for you.
If used correctly, Twitter can be a great source of interaction between a business and its customers.
Through following these handy tips, users can grow their business whilst also encouraging customer interaction.