As a hot commodity, CBD (otherwise known as cannabidiol) is taking the world by storm. In most large retailers like CVS, Ultra, and Walgreens, you can expect to find a range of CBD products.
Whether it’s for human beings, pets, or in your drinks, CBD is truly everywhere. If you’re interested in setting up your own online CBD company, here are 5 useful tips that can help your brand become successful.
Obtain CBD Licenses
To be able to sell CBD to customers, you will need to purchase a few licenses first, with one of these being a business license. If you’re a small business, it’s best that you purchase an LLC.
Researching your preference on your local government’s website should be your first port of call, with the registration cost typically being $100.
If you plan to buy your products from wholesalers, you will need to obtain a resale license.
Find a Reputable CBD Supplier
It’s important that you find a reputable supplier who will provide you with a variety of high-quality products. Whether it’s oils, hemp products, or tinctures, there are plenty of suppliers who can help make your business a success.
When searching for a supplier, you must make sure that they’re certified to sell their products. Companies like Cope CBD sell private label CBD gummies which you could use to sell to your customers.
Build Your Website
Once you have all your paperwork and selection process finished, the next step you need to take is to build a website. You will first need to purchase a domain name, with one of the most popular platforms to find and purchase domains being GoDaddy.com and NameCheap.com.
Setting up a website can be time-consuming, so instead of doing all the hard work yourself, you may wish to use services like WordPress, which has a range of free templates and designs to choose from.
Market Your CBD Products
While you may think that customers will come in their droves to your business website, this is simply not the case. With so many CBD businesses already in action, you will need to use a range of marketing strategies to help place your business at the forefront.
Using social media can be a fantastic tool to use which can attract new customers. You should also consider using SEO to drive more traffic to your page, and ensure your website is ranked higher in search engine results. Google Ads can be a great tool to use for this.
Don’t forget to set up email forms and newsletters. Also, you could use abandoned carts email with discounts or free shipping to get more conversions. Even if it is “old school” email marketing is still powerful and should be a part of your range of marketing strategies.
Fulfill and Ship Customer Orders
When customers place orders with you, as a business, you need to fulfill their needs and provide excellent service. To start with, you should have a system in place for storing your CBD products.
When starting out, you may do this in your home, however, once you begin to see growth, you will want to expand into a fulfillment center, either by outsourcing fulfillment, or signing a warehouse lease.
With many rivals to compete against, it’s important that you know what you’re doing when setting up an online CBD company.
Obtaining the right licenses, finding a trustworthy supplier, building an easy to use website, as well as fulfilling and shipping customer orders, are just a few key tips on how to sell CBD from home.