Top 30 Highly Valuable Digital Assets You Might Already Own

The digital age has unlocked a new frontier of assets beyond the physical world. These digital assets often carry significant monetary and non—economic value, and many people already possess them without fully realizing their worth. They now exist in forms that can be created, owned, traded, or monetized online.

As a digital assets investor, it’s crucial to understand what you may already own in the digital realm, how these assets are appreciated, and ways you can leverage or protect them.

In this article, we’ll explore 30 digital assets in your portfolio waiting for you to unlock their potential. And in closing, you can vote for your favorite digital asset class.

What are digital assets, and why are they valuable

Digital assets are any items that exist in a digital format and hold value, ranging from cryptocurrencies and domain names to social media accounts and online content. These assets often include intellectual property, data, and even digital representations of physical goods.

The value of digital assets lies in their versatility, scalability, and, often, their global reach. They allow businesses, creators, and individuals to generate income, build brands, or gain influence without the constraints of geography or traditional overhead costs.

Many digital assets can appreciate over time and become valuable investments. With the rise of digital economies, owning and managing digital assets has become a critical component of financial strategy, offering opportunities for growth, wealth generation, and future-proofing one’s portfolio.

Recognizing these assets is the first step in making informed investment decisions or capitalizing on their potential.

Premium Domain Names

A domain name is essentially digital real estate. If you purchased a domain name years ago, especially one with a generic or highly searched term, it could be worth significantly more today.

Premium domains like .coms or those associated with specific industries or trends have been known to sell for thousands or even millions of dollars. Here is a list of the 20 most expensive domain names ever sold.

You can evaluate your domain names using tools like GoDaddy Domain Appraisals and Dynadot Domain Name Appraisal.

For premium domain names, I suggest consulting a domain broker who can provide a proper evaluation that considers the offer, demand, and market conditions rather than using these automatic tools. You can check my portfolio of premium domains here.

Revenue-Generating Websites

Revenue-generating websites can be valuable digital assets if they generate consistent income through advertising, affiliate marketing, e-commerce, or other means. Building and maintaining a successful website requires time, effort, and expertise.

Entrepreneurs are looking to purchase revenue-generating websites to diversify their portfolio, expand their network of sites, or grow and flip them for profit.  There are many online marketplaces where websites are bought and sold, such as Flippa.

Before putting your website for sale, I recommend getting a free evaluation.

Social Media Handles

Unique and professional usernames on platforms like Twitter, Instagram, or TikTok are becoming increasingly valuable. Companies and influencers are willing to pay a premium for certain handles, especially if they’re aligned with their brand or are easy to remember.

Unlike social media pages and groups, which need a large audience to be valuable, social media handles, just like premium license plates, are valuable if they are short, have a meaning, and somebody desires them. 

Social Media Pages & Groups

Social media pages and groups have become valuable digital assets today. These online communities can be monetized through various channels, including sponsored content, affiliate marketing, and product sales. A large and engaged following can significantly increase the value of a social media page or group.

Here are some marketplaces for social media pages, groups, and audiences: Flippa, FameSwap, and SocialTradia.

It’s important to note that the value of social media pages and groups can fluctuate based on factors such as platform changes, algorithm updates, and industry trends.

Youtube Channels

YouTube channels can be highly valuable digital assets, especially those with a large and engaged subscriber base. They can be monetized through various methods, including advertisements, sponsorships, merchandise sales, and affiliate marketing.

Some YouTube channels are selling for hundreds of millions. For instance, Mr Beast, a very popular YouTuber, declined to sell his channel for $1 billion.

The more views and subscribers a channel has, the higher its potential earning power. Creating high-quality videos that resonate with your target audience can attract new subscribers and grow your channel’s value over time.

If showing your face on YouTube keeps you from building a YouTube channel, many faceless YouTube channels make decent money. Check the Faceless YouTube Course to learn how to start and grow a faceless YouTube channel that can earn six figures.

Digital Brands

Brands are powerful digital assets that encompass much more than just a logo or name. In the online world, a brand represents trust, reputation, and recognition.

Strong digital brands with loyal followings can drive traffic, attract partnerships, and generate consistent revenue. A well-established online presence helps build customer loyalty and increases the perceived value of products or services. Moreover, brands can be monetized through licensing, franchising, or even selling the brand name.

As digital platforms continue to grow, the value of a trusted, recognized brand becomes a key asset in driving long-term business success.

iOS and Android apps

Phone apps are highly valuable digital assets, providing revenue opportunities through in-app purchases, subscriptions, and advertising. Successful apps can generate consistent income streams, especially in popular categories like gaming, fitness, or productivity.

Apps with large user bases or unique functionalities become appealing to investors or companies looking to acquire digital products. Even simpler apps can be monetized or sold if they solve niche problems or offer user-friendly experiences.

Owning or developing a well-designed, functional app becomes an increasingly valuable asset for businesses and individuals. You may sell or purchase iOS and Android apps on digital asset marketplaces like Flippa.

Affiliate Marketing Partnerships

If you’re part of an affiliate marketing network, your established relationships with companies and the content that drives affiliate sales are digital assets. As affiliate commissions roll in, your content becomes increasingly valuable. Some affiliates sell their entire affiliate businesses, or some sell only their established affiliate accounts with a good earning history.

Affiliate partnerships may not look valuable, as you may easily get a new account. However, it would help if you considered how long it takes to build an asset, apply to 20-30 affiliate programs, get approved, and then build a history to negotiate better payment rates.

Crowdfunding Equity

Crowdfunding equity is a unique digital asset that allows individuals to invest in early-stage startups and emerging businesses through online platforms, gaining equity in return. Unlike traditional crowdfunding, in which contributors receive products or perks, equity crowdfunding gives investors a financial stake in the company’s future success.

According to Fortune Business Insights, the global crowdfunding market was valued at over $1.4 billion in 2023, with rapid growth expected as more startups turn to this alternative financing method.

The UK-based BrewDog raised over £10 million from everyday investors, becoming a model for successful equity crowdfunding campaigns. Another success story is Monzo, the digital bank, which raised £20 million through equity crowdfunding.

Platforms like Republic and Crowdcube facilitate this and enable businesses to raise capital from a wide pool of small investors.

Email Lists & Newsletters

If you’ve built a substantial email list, especially in a specific niche, it can be a highly valuable asset. Email lists are essential for marketing, and companies are willing to pay to access a targeted, engaged audience. Your email list could be monetized through collaborations, sponsorships, or direct sales.

Ensure you follow all the regulations regarding the collection and storage of email addresses (for instance, GDPR in the EU) to avoid getting into legal trouble when you send emails or sell the email list.

Virtual Events

Virtual events have become increasingly popular, offering a convenient and cost-effective alternative to traditional in-person gatherings. For organizers, virtual events can be valuable digital assets, generating revenue through ticket sales, sponsorships, and merchandise sales.

Companies are considering buying virtual events to help build brand awareness, foster community engagement, and collect valuable data on attendees.

In the picture below, you can see the screenshot of an event put for sale on the Flippa marketplace.

Podcast Audience

If you run a podcast, your subscriber base is a valuable digital asset. Podcasts with loyal followings can be monetized through sponsorships, affiliate marketing, or even outright sold to larger media companies.

Website Content

That content is an asset if you run a blog or manage a website with valuable content. Established websites with good traffic can be sold for a substantial sum, just as I’ve shown you before. Alternatively, you can sell your content so it will be licensed or repurposed into other formats, such as Videos, eBooks, or courses.

SEO Rankings

If you run a website, your SEO rankings represent an intangible but highly valuable digital asset. A high-ranking site can generate consistent organic traffic and potential revenue, making it more worthwhile to buyers or advertisers.

Companies will approach you to place links to them in these articles and banners or recommend their services. So, if you don’t want to sell the entire website, you may rent them advertising space so they can benefit from the targeted traffic.

Digital Photography & Videos

If you’re a photographer, your digital images can be sold as stock photography or NFTs. The value of your photography could rise over time, especially if you have a unique style or capture highly sought-after content.

Here is an article on selling your digital photos and ten services where you can do it.

Music and Video Rights

If you’ve composed music or produced videos streamed online, those pieces of content represent digital assets. Royalties from platforms like Spotify, YouTube, or Twitch can generate long-term revenue, and the rights to this content can be bought, sold, or licensed.

Design Elements – Logos, Templates

Creating logos, banners, and templates is a valuable digital asset, especially in design and branding. These creations can be sold multiple times on platforms like Etsy, Creative Market, or GraphicRiver, generating passive income.

Logos and banners help businesses establish their identities, while templates simplify design work for non-professionals. Once created, they can be resold or licensed to numerous clients, providing ongoing revenue.

Online Courses and Ebooks

You possess a valuable intellectual property asset if you’ve created any digital course or written an ebook. Once created, digital products like these can generate passive income and increase in value as you grow your audience.

Here is a good list of marketplaces to sell online courses and ebooks.

Custom-built Software (Scripts, Apps)

Custom software you’ve built for personal use can be highly valuable. Suppose you’ve created tools that automate certain online tasks, such as scraping data or managing bulk social media posts.

In my career, I’ve met many developers who created software that wasn’t launched or sold, or the service they launched went under. As long as you have the rights, these tools can be sold or licensed to others who need similar automation.

Free Plugins, Themes and Extensions

Free WordPress plugins and browser extensions are valuable digital assets that can drive traffic, build brand reputation, and generate revenue through upgrades or add-ons.  Even though they’re free, popular plugins with strong user bases can attract donations, sponsorships, or partnerships.

Moreover, free plugins can serve as lead-generation tools for premium services or paid versions, creating a consistent revenue stream.  With millions of WordPress users worldwide, owning a well-crafted free plugin can be a significant long-term digital asset in the web development ecosystem.

You can sell free plugins, themes, or browser extensions on digital asset marketplaces like Flippa or CodeCanyon.

Intellectual Property

Intellectual property (IP), such as patents, copyrights, and trademarks, can be valuable assets. They protect your original ideas and creations and can generate revenue through licensing or sales.

Proper registration and documentation are important ways to protect your IP. Consider consulting with an intellectual property attorney to understand your options.

Accounts on Freelance Platforms

Accounts on Fiverr and Upwork are valuable digital assets, particularly if they have strong reputations, positive reviews, and verified skills. A well-established profile can attract higher-paying clients, provide consistent income, and build credibility in competitive industries.

Freelancers with long-standing accounts benefit from platform algorithms prioritizing experienced users, leading to better visibility and more job offers. As the gig economy grows, established freelance platform accounts become increasingly valuable, offering access to a global market of clients.

You can sell your account on forums like BHW or the Accounts Section of the Monetize.info Community.

Cryptocurrency

Congratulations if you’ve dabbled in Bitcoin, Ethereum, or other altcoins—you own digital assets with massive potential value. Depending on market fluctuations, these assets could rise significantly in value. Cryptocurrency portfolios, while volatile, are often regarded as the most direct form of digital asset investment.

Non-Fungible Tokens (NFTs)

NFTs have revolutionized digital ownership. If you’ve bought or minted NFTs, you own unique digital collectibles. From digital art to virtual land in the metaverse, NFTs have skyrocketed in value, making them one of the hottest digital assets today. Check this guide on Investopedia to find out more about NFTs.

Here is a list of the 29 most expensive sold NFTs. While most of these sales were during the NFT boom, this doesn’t mean we will not see some of the same prices for the right NFTs anytime soon.

Collectible NFTs

Beyond just NFTs, certain collections of NFTs, like CryptoPunks or Bored Ape Yacht Club, have become valuable investment pieces. Owning one of these rare or iconic NFTs can be akin to owning a piece of modern art in the digital world.

Gaming Assets

From skins in Fortnite to rare weapons in MMORPGs, virtual items in video games are some of the most lucrative digital assets today. In-game currencies, rare items, or characters with special traits can be sold or traded in secondary markets for real-world money.

Metaverse Real Estate

If you’ve purchased virtual land in platforms like Decentraland or The Sandbox, you own a piece of the burgeoning metaverse economy. As virtual worlds become more popular, demand for virtual real estate increases, leading to higher valuations.

Archived Digital Projects

Old projects from Kickstarter or other crowdfunding platforms that never saw full development can still have value. These might include unused prototypes, digital blueprints, or concept artwork that can be sold to other creators or digital collectors.

Brand Collaborations

If you have an influencer or content creation account with brands, your established partnerships are a valuable asset. Many brands seek out influencers with proven track records, and your reputation can lead to more lucrative deals in the future.

Digital Contracts and Collaborations

Digital contracts you’ve signed with businesses, affiliates, or even influencers represent a digital asset. These agreements often have monetary implications for ongoing partnerships, royalties, or revenue sharing.

FAQs on Digital Assets

Vote for your favorite digital assets

Now that you’ve reviewed our list of the top 30 highly valuable digital assets, it’s time to vote for your favorite ones. Please tell us which ones you already own or want to create.

Conclusion

The world of digital assets is vast; many of us already own valuable pieces of this landscape without realizing it. From NFTs and cryptocurrencies to social media handles and gaming assets, these digital properties have real-world value that can be monetized, traded, or leveraged for future opportunities.