How to create a High Converting Landing Page

Landing pages are an excellent method for getting leads and building an email list. This post will walk you through the elements that make great high-converting landing pages.

Did you know that the more landing pages you have, the higher the conversion rate is? You might say: okay, but how do I know my landing page will do its job? The answer is to include elements that all successful high-converting landing pages have.

I recommend keeping your landing page as simple as possible to ensure you can finish it quickly. You also want your visitors to easily find the download button so that they can take action as soon as possible and not get lost in any useless elements.

The essential elements of any high-converting landing page are the lead magnet’s image, the pre-headline, the headline, the sub-headline, the call to action, privacy information and links, and the opt-in form pop-up.

Landing pages come in all shapes and sizes. You can adapt the design to fit your taste and brand by incorporating the elements I just mentioned.

Building your high-converting landing pages

You might also wonder how to build a landing page if you need special design skills or expensive software. The great thing about technology these days is that everything is easier to use than before. Now, all you have to do is just point and click, and you can build a beautiful landing page in a couple of minutes.

Services like ClickFunnels and LeadPages are probably the most popular and cost between $22$ and $97$ per month for unlimited pages. If those services are not in your current budget, that’s fine.

You can use an email service provider with similar features and free landing page templates. For that, I suggest that you check out Getresponse. These services are straightforward and generally built for beginners, so you shouldn’t face any tricky technical issues.

7 elements that make high-converting landing pages

Now that you know the software you can use to build your landing pages, let’s talk about the seven elements that go into a remarkable landing page.

Image

The first is the magnet’s image. This is where you’ll upload the cover graphic of your lead magnet. This graphic should visually address the information visitors will receive, encouraging visitors to provide their email addresses to access your lead magnet. It should be an excellent, clean graphic that looks professional. Remember that appearances do matter.

Pre-headline

Next is your pre-headline. This text goes above the headline and describes the lead magnet (for example, free checklist download) or calls to the audience (for example, attention affiliate marketers). This lets the visitor know that they’re in the right place and that your lead magnet is for them. Using the word free increases conversions, so I’d recommend using it if possible.

Headline

The following element is the headline. This is the main text that grabs the attention of your visitor. The headline should address the value and describe what they get when downloading your lead magnet. You can also check the Coschedule headline analyzer for tips on creating a powerful headline.

Subheadline

Next is the subheadline. This is where you describe what your visitor is getting in more detail, the benefit of the lead magnet to the visitor, and what makes it unique. So start with an action word like download, click, or grab, and include the phrase to describe the benefit to the visitor.

For example, download the 10-point checklist based on the method responsible for 600 thousand leads and over $200,000 in profit to launch your next campaign confidently. You want to use the 10-point checklist because it shows exactly what’s in your lead magnet and proof arguments if you can.

Call to action

Now you have the call to action. This button can either have an action (for example, download now) or a benefit (for example, grow your traffic now), so either can work. Ensure that both the button and the button text are big enough and apparent enough for the user to see them right away when they land on the page.

Privacy information and links

Next, you have the privacy information and links. This section ensures that your page complies with Facebook’s Terms of Service or any other advertising platform you’re using and seeding seeds in your visitors when they enter their information on your site.

Here, you should add your privacy policy and include a contact link and a link to your homepage.

Opt-in form

Finally, you have an opt-in form. This is the most crucial part because this is where you collect visitors’ email addresses.

Ideally, this is a lightbox pop-up when the visitor clicks the button. You don’t want to scare them away by showing a form that asks for their information immediately. This way, they will make a micro commitment and take action on your page by clicking the button, and then it will be far more possible for them to opt in for your lead magnet when the form pops up on their screen.

The headline on your form should give straightforward instructions on what to do next. For example, enter your email address and click the button below to download the checklist now. The button will repeat that, for example, download now. It’s totally up to you whether you ask for their email address or both their name and email address.

Remember that the more actions you request from your visitors, the more likely they’ll leave your page without opting in. With these elements on your page, you’ll have a simple yet powerful landing page that collects leads and builds your email list with subscribers to whom you could communicate and make offers in the future.

Conclusion

Okay, so that sums up how to create your high-converting landing pages. You now know how to showcase your lead magnet and make it possible for people to download it in exchange for the email address.

If you don’t have a landing page yet, here’s what I want you to do next.

Suppose you haven’t already decided on the landing page software. In that case, you’ll use it to create landing pages or the different pages in your funnel, sign up for a free trial or a monthly subscription to the landing page builder you chose, and start putting together your first high-converting landing page.

So go ahead and do that now, but before you do, tell me: Do you find it hard to build a landing page?