The Future of Monetizing Your Blog
The year 2020 is almost here. I don’t know about you but it seemed like the year of the future, just yesterday. Sadly, our civilization is still advancing toward some of our goals from the past.
We’re dealing with social justice issues, corporate monopolies, and high death rates due to obesity & preventable diseases. Global warming has yet to be resolved. Our national debt is in the trillions. And surprisingly, some people still use a Blackberry.
Predictions We Got Completely Wrong
In 1943, IBM president Thomas Watson suggested that consumer demand for his company’s product was limited at best. “I think there is a world market for maybe five computers.”
In 1950, the Associated Press made a few predictions about the year 2020. They expected that the average woman would be “more than six feet tall” and “wear a size 11 shoe” by the year 2020.
The Futurist magazine, published in 1967, predicted that “by the year 2020 it [may] be possible to breed intelligent species of animals, such as apes, that will be capable of performing manual labor…those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning.”
In 2005, Ray Kurzweil suggested that “nanobots capable of entering the bloodstream to ‘feed’ cells and extract waste… will make the normal mode of human food consumption obsolete.”
And the most shocking prediction of all was reported by Time magazine in 1966. It stated that by 2020, “machines will be producing so much that everyone in the U.S. will, in effect, be independently wealthy.”
How wrong were they?!
Americans are more depressed and obese than ever before. However, we can draw a few clear-cut conclusions about what’s taking place across the internet. Consumers are sick of fake news, fake celebrities, and fake solutions to real problems.
It seems that 2019 is panning out to be the year of ‘authenticity,’ and maybe 2020 will bring the kind of future we’ve all hoped for. A future filled with genuine appreciation and excitement about life. One where people are able to provide for their families, by doing what they love from the comfort of their own home.
Not only do most Americans have computers and internet access, but we also have smartphones and even Apple watches.
In 2018, we saw just about everyone and their mother hashtagging woke, acknowledging awareness of the current social challenges and cultural climate.
Being Real is the Key to Blog Monetization
Being real sounds pretty straight forward. However, it’s not as simple as it may seem. Modern users are losing touch with authentic preferences and beliefs as a consequence of machine learning.
Due to the interactive nature of our world today, we’re constantly being influenced by the content we’re exposed to. From advertisers to our friends and family members on social media, we’re only growing more and more distracted.
By sharing beliefs, preferences, and perceptions with intelligence algorithms (or search engines) we’re allowing ourselves to be conditioned by external sources.
We’re fed or “suggested” content, without regard to true preferences. Data is collected based on past preferences, and then we’re seduced by similar biased content without being naturally inclined to it.
Algorithms are consumer research databases. Consider this, if you present a child with the choice between a piece of candy, and a slice of watermelon, they’ll usually select one of the two.
The third option would be to pick neither option, but that’s rare because children like sweet things. So what if you were to assume that the kid that picks the candy doesn’t like fruit? The next choice you give them will be between two dessert-like items, maybe chocolate cake and a starburst.
But what if the child loves fruit, just not watermelon? Then all of the data collected from each related scenario is skewed. Algorithms work similarly.
Maybe a user is having a bad day and decides to look up local news on local crime. The algorithm records this data and begins to feature this kind of content on the user’s feed more often.
Knowledge of how algorithms work is helpful when monetizing a blog, however, it can be detrimental for someone who is using an algorithm solely for the purposes of distraction or consumption.
How Algorithms Work
AI has undeniably fueled the fire behind the current challenges we’re facing as a society.
For example, we may see an enraging post about the abuse of power in our political system on social media. Someone in your network may like or share the initial piece of content, encouraging the algorithm to suggest it to you as well.
However, if we interact with the content, the algorithm records that interaction and begins to feed us sponsored posts and related social justice content.
So when it comes to monetizing a blog, we have to acknowledge that having access to the internet and living in a 1st-world country is 99% of the battle. It isn’t very hard, and some courses will teach you how to do it properly. It isn’t a scam or something that takes a ton of investment capital.
There are countless people searching for your product or service every single month. There are also competitors who make money from their website and show up when users are searching.
Therefore, making money with your website is easy. It takes time and persistence, despite the array of distractions you’ll encounter throughout the day.
Further, there are a few key areas that affect a website’s profitability. The design doesn’t have to be professional or aesthetically appealing. It only has to be functional, mobile and search engine friendly. It helps if the website is subliminally seductive.
A subliminally seductive website should use subliminal triggers to influence a user’s perception of the pain or pleasure associated with your product or service.
Improving Your Monetization Strategy
Therefore, blog monetization is fairly simple. Google’s algorithm ranks businesses based on industry relevance and quality references.
In other words, quality content and quality backlinks will allow you to monetize the site with organic traffic. Google frowns upon having a high volume of low-quality links, so it’s best to get few, super related, quality links from strong websites. Although, there are several nuances to ranking, like your anchor text ration and H-tags, try not to overcomplicate things.
Simply keep an eye on the anchor text ratio, page titles, bounce rate, keyword density, etc. Blog commenting, directory listings and link exchange collaborations can also assist with strengthening your blog for free. A few things to note:
- A strong, aged website will attract users organically.
- If the users stick around and find the information on your website useful, Google will continue to send traffic.
- If the user experience isn’t great, the bounce rate will increase and Google will begin penalizing the site. Thus, make sure the website is mobile-friendly.
Once you’ve got quality content and backlinks, sign up for a few affiliate programs, add a sales platform or schema markup to the website. From that point on, traffic and quality products/reviews will make converting visitors into buyers a numbers game.
The ART of Selling
A.R.T. is an acronym frequently used in search engine marketing. It’s referring to the BIG THREE indicators Google looks for when ranking a new website in organic search.
These are crucial elements to any website or blog because without them you will not rank, or monetize the site. In the digital marketing world, determining how quickly and how significantly your website will rank is of high priority.
So here are the three indicators that help websites rank in Google organically:
ART stands for Authority, Relevancy, & Trust
Authority is a complex thing to build. Similar to real life, authority takes time to accumulate. A backlink to your website serves as a virtual referral.
The stronger the source of that backlink, the greater the authority you’ll accumulate. It’s like getting 10 recommendation letters from your high school teachers, versus one recommendation letter from a contact at FORBES. People respect certain entities more than others, and the same goes for Google since it’s an algorithm collecting data on the people that use it.
Relevancy involves publishing frequent content that is directly relevant and useful to your audience. To reduce your bounce rate, attract readers with market-focused content that is long and readable enough users stay entertained on your website for at least a few minutes. You might be thinking, “we sell an e-commerce product, how could publishing blog posts increases sales?” The idea here is to create niche relevance online.
Furthermore, Google is an algorithm that reads the back-end code on your website. Images and video are great, but without text, the algorithm has very little to work with. One of the best things you can do for an e-com or affiliate website is to create 3,000-5,000 word reviews.
Make sure to include tables and a menu with anchors linking to different parts of the review. Most readers won’t look at the entire review, but users will trust you (because who puts out that much content if they aren’t knowledgeable), and Google will trust you. These types of articles also index well in search.
Trust requires a mixture of authority & relevance. The algorithm needs to recognize that your website is both respected and active.
Using A.R.T. to Make Money Online
Digital marketing is an amazing investment. Whether you desire to scale your online business & sell it, or automate the entire system and retire in Ibiza, optimizing your site can only help you with monetization in the long run.
Your website can be an extremely valuable asset for your business with a proper digital marketing strategy. Time, attention to detail, and earning respect from your audience are a good place to start. ART ensures that your blog will rank organically in the search engines. One company used this strategy to sell $806,000 of cosmetic surgery, virtually.
Here’s a video from The Darling Company on incorporating these crucial elements into your online presence.