Search Engine Optimization when used responsibly, can propel the success of your business. on-site SEO and on-page seo, besides Social Media Marketing, is an important part of business marketing.
If you are maintaining a business website without a well-established SEO and content strategy, your business will most likely barely be found online. And if you’re not present in search engines the chances of generating new customers and new business will be very slim.
Needless to say, SEO is beyond maintaining a website and publishing content. It’s more about using optimization techniques to increase the chances of being found by your target audience.
Specifically, you would want your website to be on the top rank of the most popular search engine in the world—Google. If you are going to Google search for the term “SEO for business owners” for example, it will yield more than 12 million results.
The sheer number of results would really be a bad news for business owners who do not understand how to optimize their website. Whether you have an emerging business or a business with a well-established presence in the cyberspace, Google is one of the main things you need to consider in your online pursuits. Apparently, most business owners do not have time to learn everything about SEO.
On-Page SEO Tips You Should Implement right now if you haven’t already
In order to help you quickly understand how to implement a strategic ONSITE SEO campaign, here is a concise rundown of the most important steps you should take for your website.
You should also check this great infographic created by Moz.com with the elements that needs to be optimized on-page.
1. Install Google Analytics
The initial step in SEO technique is to ensure that everything that happens on your website is tracked. By far, the best analytic tool for business is Google Analytics because it is free and very simple to implement.
With this tool, you can keep track of information on how your site visitors interact. It will also enable you to monitor the performance of your keywords to measure the success of your campaign. Furthermore, this tool will help you analyze how much traffic each keyword has brought to your website.
Beyond planning and implementation, a tracking tool such as Google Analytics will help you calculate the ROI (return on investment) for a particular campaign.
2. Add your website in Google Search Console
An important part of the SEO strategy for online business is the implementation of the Google Search Console. It is another free tool that provides data about the visibility of your website on Google.
Primarily, it helps you see your website the way Google sees it. It will give you data on impressions and clicks as well as page loading speed and errors. This tool will also give you insights about the most popular keywords, what pages were indexed for your site and what links are pointing to your site.
3. Optimize Title Tag
Keep in mind that in an SEO campaign, the title tag is the most important element of a web page, even more important than the URL. The title tag describes an online document. It primarily appears in search engine results pages, browsers and external websites. Ideally, your title tag should contain the brand name, primary keyword and secondary keyword.
Remember to keep title tags under 70 characters. Longer title tags may be condensed in the results, or Google may choose to display different text from the document.
4. Optimize Your Header
Aside from the title tag, the header tag is another important SEO element. It is one way of informing the search engines what your page is all about. Header tags can be longer than the title tag. In most cases, header tags pertain to the page’s full name or the blog posts they describe.
5. Write a Great Meta Description
When you perform a Google search or a search in any search engine, you will notice that the search will yield a small snippet, under the title page, that describes what the page is all about.
Although Meta tags, in general, do not affect your web page’s organic rankings, it will help you entice users to click on your page. A good Meta tag is one that invites potential customers to visit your website.
6. Build Internal Links
An internal link is a hyperlink placed within your own content to guide both users and the search engine spiders. It will help users to find relevant contents, and at the same time, allow Google to associate your keywords with the landing pages.
7. Insert Outbound quality links
Outbound links are links that point from your site to some other domain name. When you link out to associated domain names, it helps to increase the trust and quality of your website which plays a vital function in your website’s SEO, but also helps the search engine to understand your niche.
A study conducted by advertising firm Reboot aims to show that there’s a positive correlation between a page’s outgoing links and its search rankings. Reboot hypothesized that Google can determine the authority of a page or site based on what other specialist sources it connects itself with (by linking to them).
Here are a few suggestions for creating outbound links:
- Link to pages which actually add value and cover the topic very well.
- Link to articles having good page authority or domain authority.
- Link to articles which have got high number of social media share.
- Link to the bloggers in your network or in your niche, helping you to create a community with fellow bloggers.
As you implement an SEO strategy for your business, make sure that you will not be penalized by Google due to over optimization. To avoid this, do not overstuff keywords nor attempt to manipulate search results, as Google will place you further below the rank, if found in violation.
This means, that the quality of your content must be the primary consideration when creating the content of your web pages. Ultimately, an on-page SEO strategy will only be successful if users have a great experience each time they visit your website.
8. Speed up your website
No one likes a slow site. If your website takes more than 4 seconds to load, you could lose up to 75 percent of repeat users.
Google has officially confirmed that it uses page speed in its ranking algorithm. Page speed can also influence your SEO indirectly, as search engines will likely crawl fewer pages if your site is slow due to the allocated crawl budget.
Google’s mentioned they expect pages to load in 2 seconds or less. The most common culprit for slow pages is an abundance of uncompressed content on the page, such as scripts, images, or CSS files. You can speed up your load time by switching to a faster hosting service, compress your images, and use a Content Delivery Service.
Use this free tool provided by Google to measure the loading speed of your website and see what you can improve to make it faster. As you can see from the pic above, there are some things that can be improved here on monetize.info as well 🙂
9. Make your website secure
Adding extra security and encryption to your website creates a layer of credibility to your site, and it ensures your visitors that their personal information is protected. Google will rank sites with “https://” higher than those marked “http://”.
However, please keep in mind that setting up SSL correctly it is not very easy so before doing the change make sure you understand how to do it correctly.
10. Optimize your website for mobile
About 94 percent of people now use their phones or tablets to search and make purchases on websites.Google tends to rank sites that are mobile friendly higher than those that are not.
Google’s previously said that over half of search queries globally come from mobile devices. From a nice-to-have feature, mobile friendliness has turned into a must — if your page isn’t optimized for mobile devices, it’s likely to be discarded from mobile search results completely.
If you already have a mobile page, then you should focus even more on improving it in 2017 than ever before. Use Google Mobile Friendly Test to test your website.
Do you use a CMS like WordPress and your website is not mobile friendly ? All you need to do is find a mobile friendly theme and install it. If you’re not on a popular CMS you may need to create a different version for your website for mobile devices, which is not quite easy. That’s why I suggest you to hire a freelancer to do it for you.