The opportunities on Twitter to build your audience are probably greater than on any other network and is easier to promote your twitter profile. Because Twitter is an informal social network you can grow your audience very easily. When you follow someone on Twitter it is more than likely that they will to follow you back.
However because the audience on Twitter is so enormous it’s even more important that you are very specific about defining who your audience are so you can build a highly targeted following.
Many businesses start by indiscriminately following as many people as possible in the hope that they are going to catch some potential customers. This way, they end up running into a twitter follower limit with a following of people who are not in the slightest bit interested in what they have to say or sell. Twitter lets everyone follow up to 2000 people.
After reaching that number the number of people you are allowed to follow is largely dependent on your follower / following ration. Another reason it is so important to follow the right audience is because if you decide to promote your account with Twitter, advertising suggestions are based on the types of account that you follow.
PROMOTE YOUR TWITTER PROFILE
In order to create a nice active audience on Twitter for your content you have first to build a list of followers. When you just started this is pretty difficult as you’re not an recognized authority nor a big shot (brand) in your niche. But here are ten easy methods to promote your twitter profile. You should implement them right way to start getting followers.
1. Post your Twitter Profile URL on all your sites
Make sure your Twitter handle link is on all your marketing material: your website, blog, Facebook and LinkedIn page. Twitter provides code for buttons at this URL https://twitter.com/about/resources/buttons. There are also third party developers that create plugins which can be integrated into your page, they also offer plugins for multiple social platforms.
2. Embed a timeline into your website
You can easily display your recent tweets with images on your website or blog by visiting this page https://twitter.com/settings/widgets . It’s really tempting for your website visitors to press the follow button if they can see how interesting your tweets are. You can also embed public tweets from any user on twitter, favorites from any user, lists that you own or subscribe to and customized search results.
3. Add your Twitter handle to all your promotional information
Make sure you add your Twitter URL to any marketing literature, business cards, brochures, your transport, product packaging, storefront, receipts or anywhere you promote your business.
4. Invite your contacts
Send an email to your current contacts inviting them to join you on Twitter. This is a great way to engage with them and also increase your reach through their contacts. You can search contacts from the ‘Discover’ tab, simply click on ‘Find Friends’ and you can search your email address book and then follow them.
5. Invite your followers
Invite your fans and followers from other social networks like Instagram, LinkedIn and Facebook by posting an image, invitation and link.
6. Add your Twitter link to your email signature
Adding a link to your Twitter page on your email signature is a really effective way of gaining followers, especially if you give your readers an incentive or reason to follow you by offering them something of value like a digital course, a discount coupon or inviting them to join for a competition or sweepstake.
7. Add your profile to Twitter directories
Directories like wefollow.com and Twellow.com allow you to add your profile so you can gain more followers. There are other directories too, simply type ‘Twitter Directories’ into a search engine.
8. Leave comments on blogs and articles
Leaving comments and a link to any of your related content and your twitter handle can be a good way of gaining followers who are interested in the same things as you.
9. Write articles for other blogs
Many bloggers are looking for other bloggers to write guest posts, this is a good way of getting in front of a new audiences who may have a similar interests.
10. Follow your target audience
One of the most effective ways to build your audience on Twitter is to go out and actively find your target audience and then follow them. You not only draw attention to your profile when you follow a user but they are very likely to follow you back if they find your bio interesting. Once they follow you back you will be able to start building trust and building a relationship with your followers. When they start engaging with your content, retweeting, mentioning you and favoriting you, this will naturally increase your reach.
If you’re not yet convinced that Twitter is important for your business check our last article: Ten Benefits of Using Twitter for your Business
With this ten super easy methods you can kick start your twitter profile and build a nice audience of your business. What other methods are you using to build your twitter audience ?