Infographics have been here for long and are destined to be the best method of visual content marketing.
During the last decade, they have been used immensely to explain concepts, present statistics, facts, information, tips, tricks, ideas, processes, comparison charts, etc. in the most creative, informative, and effective manner.
They have gained huge popularity due to their interesting way of presenting the information. They help in conveying information quickly and simply to the target audience. Considering that an infographic is well designed, it will surely convey the intended message at a single glance.
It is a basic fact that your infographic should be creatively designed and have interesting content to offer to viewers in order to attract them.
However, if it has both these elements but has not been optimized for search engines then getting maximum views for it is next to impossible. SEO is of crucial importance apart from design and content for an infographic.
Though infographics have been in vogue from a long time, publishers fail to recognize the importance of an SEO optimized infographic.
Yes, just as the content on your website needs to be optimized, you need to optimize the infographics published on your blog. Search Engine Optimization for your infographics lets you get more views for them.
In this blog post, we present you some of the steps to be taken to make your infographic SEO-proof and get maximum hits.
Follow the below steps, stage by stage, to optimize your infographic for search engines.
Stage 1: Find the right keywords
In the first stage, you should first find out the keywords for optimization. The keyword is the basic ingredient of any SEO process.
When people search that specific keyword in the search engine, they will be able to find your infographic.
This is why it is important to find the keywords with which you can optimize your infographic. There are a number of keyword finding tools based on a specific niche.
Utilize those tools to identify the important keywords which will help you create effective content for your infographic.
Following are the top 15 keyword research tools which you can use to empower your keyword finding process.
Soolve, Jaaxy, Google Search Console, Ahrefs Keywords Explorer, SECockpit, Google Keyword Planner, KeywordTool.io, Moz Keyword Explorer, Keywords Everywhere, Keyword Snatcher, Google Trends, SEMRush, KWFinder, Suggestion Keyword Finder, Serpstat.
Stage 2: Optimize Your Infographic
Let us look at how to make your infographic image SEO compliant so that it gets maximum views.
2.1 Optimize Your Infographic Resolution:
The infographic image should have a resolution which is required for the space it is supposed to take up in the page or write-up. If you go for a higher resolution, it might take time for the page to load which might be a major put off for visitors.
Ensure that you use a limited file size as possible to put less weight on the web page.
2.2 Make Your Infographic a Responsive One
All your site visitors may not be using the same type of devices. This is why it is important to make your infographic responsive to the screen on which it is viewed. Whether your reader is using a smartphone, tablet, or a PC, they should be able to view the image perfectly.
Stage 3: Optimize The Text Areas of an Infographic
In the next stage, you need to put into use the keywords you found out in Stage 1. Now, let’s look at the different content parts of your infographic which need to be optimized with keywords.
The first place where you need to place the keyword is in the URL of the web page on which the infographic has to be posted. You should place the keyword meaningfully and strategically within the post’s URL.
Captions give the required context to readers. They help you add information related to the image. The heading or the title of the infographic should definitely have a keyword.
3.3 Meta Description
Any page optimization is incomplete without the use of a Meta description as it gives the searchers an idea about what the infographic is about. Draft a creative and appealing Meta description, of around 135-160 characters which contains the keywords you found out.
3.4 H1 Heading:
Within your infographic, there must be H1 headings including main keywords. It is a simple yet effective way of include more of the SEO juice into your infographic image.
3.5 Image Filename:
It would be a mistake to save your infographic with a random or default file name such as “image.0007”. Instead, you should go for saving the file with a name having relevant keyword phrases.
Keywords should be strategically placed within the infographic image file name. Any images used in the article should also be saved with a name which contains the keywords.
This way Google bots will easily know what the infographic is about because they cannot crawl into the text contained inside the image.
3.6 Alt text for an image:
The reason why you need to use keywords in image files names is search engines cannot crawl into the content of your images. This is why you must convey to them, through these techniques, what your images are all about.
In case, due to problems in internet connectivity or lower speed, if the infographic fails to load, the Alt Text of the image will convey to the viewer what the image is about.
For instance, if you are creating an infographic about popular restaurants in Mexico, then your alt text should have “Best Restaurants in Mexico”.
Stage 4: Optimizing Where the Infographic Is Posted
It is not only important to optimize the infographic image, but it is also imperative to optimize the page on which the image has been published.
The page should not just contain the infographic but it should also have supporting text which elucidates the infographic. This leaves a room for you to include more keywords in the content of the page. Following are the ways in which you can achieve this:
4.1 Use Keywords:
In the text that you use to explain the infographic or conclude it before or after the image, ensure that you Include keywords. They should be present inside the content of the page. Keywords should not be stuffed but fitted strategically to seem that they are naturally flowing in the content.
4.2 Word Count:
As mentioned before, posting lengthy content on your web pages opens up possibilities of including more number of long tail keywords in a meaningful way.
In a similar way, the page where you are posting your infographic should have content of around 1000 words with keywords strategically utilized. This will ensure that it gets maximum hits.
4.3 Check Loading Time:
The time taken by a web page to load is one of the most important considerations Google makes while ranking it. With reducing attention spans, it is important for your web page not to take too much time to load in order to avoid audience from bouncing the page.
If the web page takes longer to load and people will surely abandon it instead of waiting. This will only convey to Google that your web page doesn’t contain any useful information and eliminate it from the search engine results page.
It can be seen from the above image that the higher the loading time the higher is the bounce rate of a web page and vice versa.
A page which takes around 4 seconds to load has a substantial bounce rate of 17.1 percent. This is a clear indication to web site owners to keep page loading time at the minimum.
4.4 Social Media Sharing
It is no doubt that social media buttons are a must-have on all your web pages.
If your audiences like your content, they should be able to share it on different social media like Twitter, Instagram, Facebook, and Pinterest. Ensure that all the buttons are working and you include buttons for all popular social media.
4.5 Make Use of Plugins:
Finally, if you don’t want to manually go through these steps of meeting SEO regulations, then go for SEO plugins which ensure that all your content confirms to SEO rules.
For instance, if you are using WordPress for your blog then you can utilize Yoast SEO plugin for checking if your content is SEO competent.
With all these tips at your hand, it is also important to remember to generate useful and fresh content through your infographics. If you present recycled information, no matter what gigantic and sincere your SEO efforts are, you will not taste success.
This makes it fundamentally important to present fresh content and then apply all these SEO strategies to get the best results. The infographics you create should deliver value and speak something different than what is routinely found on other websites.
From the above, which strategies would you like to implement to optimize your infographic for SEO?
Which of the techniques you feel would be the most effective in making an infographic SEO compliant?
Share your views/experiences in the comment section below.