SEO should be the topmost priority for any company’s website strategy. Without proper SEO, you cannot generate leads, meaning no one will find you. Most people focus on keywords when doing SEO, and not much else. As a result, they fail to rank well and end up losing time and money. That’s why you have to implement our seo tricks
To improve ranking, you ought to focus on other factors affecting SEO ranking because search engine algorithms not only evaluate keywords for ranking, but they also assess bounce rates, page views, inbound and outbound links, broken links, and many others.
According to the Google organic CTR study 2017, the first result on Google has a 21% chance of getting clicked. Also, 93% of first customer experiences begin with a search on search engines.
Without proper SEO, you miss out on lots of organic traffic and first contact experiences with customers.
How can you improve ranking and bring in more quality leads to your websites?
Improve page load speed
Since 2010, Google has been using site speed as an SEO ranking factor. Unfortunately, it is one of the most ignored aspects of SEO. When your page is slow, algorithms will detect this and hurt your rankings.
Moreover, people will leave your page faster. Typically, people expect your page to load within two seconds, and when it fails to do so, they leave. This increases your bounce rates and reduces the dwell time and the number of pages viewed, which also hurts your ranking.
There are a few things that you can do to make your website load faster such as:
- Optimizing image sizes to reduce file size as big files reduce load speed
- Using caching plug-ins
- Not using too many plug-ins
- Minimizing redirects
- Making sure that your code is streamlined and clean
Publish high-quality, relevant content
Even when you work on all SEO factors but publish low-quality content, your ranking will be affected. When you provide quality, user-centered content, visitors stay longer on your website.
This increases your dwell time (the time people spend on your site) and improves your ranking. Low-quality content, on the other hand, makes visitors leave your website quickly, increasing your bounce rates and reducing your ranking. High-quality content is also more bookmarked on Google Chrome, and this improves ranking.
Usually, longer content ranks better than short content as it gives you an opportunity to use more keywords, and more inbound and outbound links. However, this does not mean that you should stuff your articles to obtain length as nobody will read them.
The secret to quality content is to write with the user in mind. Which knowledge gaps do they have on a specific topic? Which keyword phrases would they use when searching for content?
Secure your site
Securing your site is another top SEO trick that boosts sites rankings. If you have not made the move yet, switch your site from HTTP to HTTPS. HTTPS is more secure because it works with the Secure Sockets Layer to convey information more securely. This protocol encrypts data, preventing it from being corrupted as it is being transferred, and providing a secure experience for site visitors.
Aside from security, HTTPS has some SEO benefits. Google began warning users who navigate on HTTP sites that the sites are not secure. Since there has been an increase in phishing nowadays, users tend to leave insecure sites fast.
Also, on an HTTPS site, it is easier to track where your traffic is coming from, and this helps Google Analytics to provide more accurate data on referral traffic.
Pictures and images improve the appeal of your website. However, if you do not optimize them, they could decrease your SEO ranking. Ensure that you use an appropriate file format and size. As mentioned earlier, large images decrease page loading speed, increasing bounce rates.
Always compress or re-size images to optimize them. Additionally, you can strategically name your images using keywords and also use keywords in description captions, as long as those keywords fit into the image context naturally. For instance, if you sell sports shoes, instead of naming your images “shoes,” “shoes1”, and so on, you can name them the “best shoes for basketballers.”
People hate it when they run into a wall of text, and they will leave your pages very fast. Use header tags to break content up and improve the formatting of your content. Good format enhances user experience and makes visitors willing to spend more time on your website.
Users will also come back to your website often if your content is well-formatted. When users keep returning to your site, search engine algorithms index it as “relevant,” and this boosts ranking.
On a WordPress site, it is easy to break up content using header tags. Also, these header tags can also be changed easily when updating content. One of the major SEO tricks that companies use is sneaking keywords in header tags as search engines rate them more heavily.
Optimize for mobile
Nearly 60% of searches on Google come from mobile devices. Mobile searches have risen so fast that they have overtaken desktop and laptop searches. Although mobile friendliness is treated as a “nice-to-have” by many sites, Google treats it as a must-have.
In 2015, Google began prioritizing mobile responsive sites. Early this year, it rolled out a mobile-first index. During the roll-out, Google said that their crawling, ranking, and indexing systems have been using desktop versions of page content but they will now begin using the mobile version. This means that your site has to pass a mobile-friendly test to rank.
While optimizing for mobile, make sure that the content can be read quickly and easily on small devices. When users land on your page, they ought to be able to complete basic tasks effortlessly.
Therefore, ensure that the pages are easy to scroll and that the images load fast. Also, remember that keywords rank differently on mobile compared to desktops, so ensure that users do not scroll endlessly to find your products and services.
Broken links hurt your SEO ranking and they are bad for usability. Who wants to click on a link that you have provided and be led to an error 404?
If you link to high authority websites, you do not have to keep worrying about broken links. However, they can still happen. Search engines consider broken links as pointers to old, neglected sites, which can crush your SEO efforts.
When fixing broken links, you do not have to go through each link you have shared on your pages. Instead, you can utilize various tools and apps that ensure your site is free of broken links. Ensure that you notify the webmaster of pages with broken links so that they can replace them.
Use more than text
Pages upon pages of text can bore even the most enthusiastic reader. Use images, videos, or slideshows to enrich user experience. Different multimedia is indexed as a signal of quality content by search engines.
Videos increase user engagement, and they increase conversion rates by up to 4.8% compared to other multimedia. Since people prefer to watch content rather than read it, having videos can improve the time that visitors spend on your site. Having a right mix of media on your blog or website helps to convey information in a way that is well-suited for the visitors on your site.
Search Engine Optimization is not going to fade any soon. Be sure to include other white-hat SEO tricks in such as outbound linking, social sharing, and proper site structure and architecture.
Do not leave anything to chance if you want to appear on the first page of search engines. Be sure to use https://serpbook.com/blog/seo-tracker-software/ to obtain actionable results on your SEO strategy.