When you have a WordPress blog you need to attract readers and this requires getting your name out there via marketing.
Those who understand WordPress and how to best market a website will tell you that social media is the way to go.
You can reach millions of potential readers with a single social media account. The key is to use social media right because making mistakes can actually damage the integrity of your brand and the site associated with it.
1. Take a Look at Your Competitors
When it comes to marketing, one of the best ways to learn is to look at those who are doing it right. If you have competitors that are successful, take a look at what they are doing and see what you can do to implement similar tactics.
You do not want to copy their exact strategy, but you can use what they do to build a social media marketing foundation. There are a few tools that will help you to do this. Social Crawlytics will take your competitor’s content and analyze it.
You can learn which posts are shared and how often these are shared. SEMRush will show you what keywords your competitor is using and how much traffic these are bringing in.
2. Make Your Site Visually Appealing
When you are marketing across social media sites there will be times where you will post screenshots of your site. This is where you need to analyze several premium WordPress themes and find one that stands out, but is also functional. The background should be something that works with the content and not against it so make sure that it is not overly bright or too dark.
The text should be easily read against the background. The rest of the theme should be something that visitors can easily navigate and use. You want them to be able to easily share your site on social media and be able to interact with it.
3. Limit How Many Social Media Sites You Use
There are a few dozen social media sites out there and you do not need an account on every single one of them. You want to choose maximum four and concentrate your efforts on them so that you can build a solid presence. Facebook and Twitter are the most widely used social media sites. They will offer you the greatest exposure. Google+ is another site people often recommend, but if you want to put videos on your site, you may consider making YouTube your third social media site.
For some good tips on how to post on your Google+ business page check our dedicated blog post on Google+ Posting Tips.
You can interact and promote your total site with short videos so. It works well and gives you a unique way to further your promotional efforts. Your profile on each social media site should be fleshed out and those visiting should be able to get a good glimpse of your site by reading your profile and looking at your page.
Here on Monetize.info we use Facebook, Twitter, Google+, Youtube and Pinterest.
4. Give It All Away
Do not be shy when it comes to your best content and make sure that everyone has access to the best that you have. You want to show people exactly what you can do and why your site is the best.
When you are developing content think about your audience and the things that they are likely to be impressed by. In many cases, the most impressive things are those that are simple, but well planned out. For example, do solid research before you start writing and incorporate a variety of reputable sources.
Doing this your readers know that the content on your site is reputable. After you finish a piece of content, share it on the social media networks you are on, but share it right.
Give readers a snippet so that they can get an idea of what to expect when they head to your site and read the total article. Ideally, a snippet will be between 50 and 100 words of content and most people choose to share the juiciest part without giving away the answer.
Do not share it multiple times in one day because once is plenty to get the word out and show people what you have done. Over-sharing can lead people to thinking you are spamming and this can negatively affect your reputation.
5. Connect With Those Who Follow Your Site
When you are using social media, you do not want to just drop links and run. Pay attention to comments and answer questions when they arise. You also want to read what people are saying and look at the different recommendations they may be making.
This can help to give you ideas for future content and will let you know if people enjoy your site and what things may need to be changed to encourage more visitor interaction.
Check our social media expert roundup for more social media marketing tips.