Escort business is a very lavish business and it has lots of money. Before starting an escort business, there are a few legal issues that you will have to take care of. Then you can go on and create a website. And after that, you can advertise it, and furnish your business.
We will go through it step by step.
In New York City, escort services charge anywhere from $200 to $1500 or more per hour. The industry standard for dividing the money is 50% to the escort, 40% to the agency, and 10% to the booker.
1. Before Starting an Escort businessStarting an escort business today is easier than it was 20 years ago, but it is still challenging.
You see, when you say you want to start an escort business, you need to consider it as a full-time “job”. The great news is that the escort business is a recession safe business. There are several escort businesses you can start.
For this article, I’ve selected three types of escort businesses that you can run entirely online:
- Escort agency
- Escorts directory
- Escort reviews forum.
Before you start off, here are some things that you should know so that you are comfortable later down the road.
1.1 Is the escort business legal in your country?
Before starting an escort business you need to make sure that this is completely legal in your country. This is essential for running an escort agency while for other services like escort directory and escort reviews forum, as you’re not involved directly involved but still, you want to make sure it is legal.
For instance, one of the main classifieds websites in Romania, where escort businesses are tolerated but not legal was indicted by prosecutors because they allowed mass ads for escorts services. The escort ads category was completely removed.
You just have to follow the rules and run your business in a systematic manner. If you fall foul of the law, it is probably because you weren’t aware of all the rules. If necessary, consult a solicitor and get information about the legalities of running an escorts related agency.
So make sure you talk with an attorney and gives you proper advice about what is legal and what isn’t, what services you can advertise and which one you can’t etc.
1.2 Do you have all the funds ready?
Setting up an escort business means that you need capital to start. You could either save or raise money from third party sources. A successful escort agency also needs a constant flow of money to be successful just like normal businesses do.
But while normal businesses can opt for business loans that are not the case for an escort website. The primary reason is the nature of the business. Most banks don’t consider it a legitimate business, because it just doesn’t fit into their criteria. This makes it very, very difficult to get them to approve a loan for an escort agency.
The only reliable way to get money for starting up your own escort business is to pitch to your acquaintances, friends or maybe some investor. The things you need to consider capital for at the beginning are mainly the website and an advertising budget for the next 6-12 months.
1.3 Is your escort business in a lucrative location?
In order to run a profitable escort business, it’s important to target big cities as these have the most potential. In big cities, mature and intelligent people live with a modern lifestyle. Also, It’s easy to recruit escorts in big cities. In small cities, women are usually conservative. People in small cities are usually reserved.
One problem with the big cities is, of course, the competition. As a new agency, It’s tough to compete with the existing ones. Unless and until you offer a unique, valuable and engaging angle along with a plethora of benefits, your escort agency may fail to entice big clients.
1.4 Are you good with recruiting?
Recruiting classy escorts presents another challenge in running an agency that you should know about. Now understand this, most women enter this business because they want money not because they just love the job.
You will need to train them well and let them know exactly what the job entails. If you have been working as an escort for a long time, you probably have the right contacts and know some really smart escorts to start with.
1.5 Are you good at advertising?
There is tremendous competition in the escort business and you need to have a solid marketing plan if you want to succeed. The escorts are more open to advertising their services today, so you need to do better.
Most escort agencies today have a website as their front end and find more clients through their websites, than through other contacts. You should have an awesome website up and running. Go with a web development company that have built successful escort agencies in the past.
If you don’t know any signup on a freelance website and post a project. Don’t rush with choosing a company till you have seen the portfolio, you discussed the project in detail and agreed on everything.
Now regarding marketing, most escort business owners hire a marketing company to do their SEO for them. You should go with an agency that has experience in escort and adult business advertising because this niche has its own particularities.
Besides SEO you should look for out of the box methods to advertise your escort agency like video, dating apps like Tinder, online classifieds websites and local SEO in order to avoid the high competition.
1.6 Are you sure you enjoy doing it?
Running an escort business is not easy and requires a lot of work done under stress. You should be comfortable doing that. Fiona, that set up her own escorts agency in Switzerland, Swiss-HighClass-Escort.ch, describes, on her blog, a typical day of work “I hold job interviews, exchange ideas with our escorts and take reservations. In the evening I coordinate the operations and the drivers who accompany our escorts. The last calls I get around 1 a.m. during the week – on weekends it gets a lot later.”
If that’s something you see yourself doing then let’s move on the next point:
2. Start an escort agency website
Today the website of an escort agency is the breaking point of a customer to make a booking or to leave to one of your competitors. You may have the best-looking escorts or great fees but if the contact methods are not easily found or the website is hard to navigate you loose business.
So when you start an escort agency website make absolutely sure it has the following features:
2.1 Mobile-friendly and easy to navigate website.
The mobile traffic has surpassed the desktop one several years ago and the tendency continues, especially in the entertainment niche where users are looking to get information or do an action quickly. Also if you care about SEO, and you should, keep in mind that if your website it’s not mobile-friendly you will not rank very high.
It’s important for your users to navigate easily between pages in order to get the information they need. Otherwise, they will get frustrated and leave to your competitors.
Use the mobile-friendly test tool from Google to ensure your website is looking and working well on mobile devices.
2.2 Have these mandatory pages
Each escort website should have the following pages easily accessible on the website:
- Homepage – should contain
- About us – Tell your visitors more about the agency, the team, how it was started, why they should choose you, how are you different from other agencies.
- Contact us – List your location if any, areas covered, phone number(s), email address, WhatsApp link, and a contact form.
- Services/Fees – List the services offered by your agency and the fees asked by the escorts. If there are any discounts add them as well.
- Escorts – List the escorts that work with your agency along with their details. Pictures are crucial. Make sure they are well done and branded with your agency name.
- Booking – What are the benefits and the conditions for booking. Make sure everything is crystal clear.
2.3 Awesome images and videos
Having awesome images of your escorts is absolutely mandatory for your escort business. Never forget that and invest in quality photo services and equipment.
Creating great pictures for the escorts will give you a competitive advantage over your competition. Also, will make independent escorts to join your agency because they don’t know how to advertise themselves and here you come into play.
With video now accounting for almost three-quarters of all internet traffic, your adult escort website should be taking this trend into account.
Escort videos can give your clients an idea of what to expect. Seeing them move can excite potential customers and turn visitors into clients at a higher rate than still galleries. Instagram now allows 60-second videos, but for social media, most people only watch the first few seconds. Make sure the first few seconds of your videos are energetic enough to keep viewers glued to their screen.
2.4 Contact ways
Clients are looking for comfort and convenience and calling a hundred times and emailing each other forever, is not something people would do for a couple of hours of leisure. Also, most of them are living busy lives so they don’t have hours to spend installing different apps or services to contact agencies.
Make sure you have a working contact form on your website and list in multiple visible places your phone number and email address. These contact methods should be easy to access using a smartphone.
Checklist: Your website list in at least 2 different places the following:
- Phone number
- Email address
- Whatsapp number
- A contact form.
2.5 Speak more languages
Having your website translated in multiple languages can give you more business and offer you another advantage over your competition.
English is mandatory but depending on your territory or tourists numbers you should add German, French, Russian and Arabic.
Navigate to part 5 of this article to see How to advertise an escort agency or part 6 of this article to find out how to monetize an escort website
3. Start an escort directory
If you want to avoid all the hassle of running an escort agency you may start an escort directory where the escorts pay a fee to list themselves. These escort directories are easier to run and can make you serious money.
On the other hand, there are hundreds of escort directories online so you have to stand out of the crowd and come with a unique approach.
Check below, EscortRankings.co.uk, an escorts directory created for the UK. At the moment they are not charging for escorts o add their listings in the directory. Another escort directory/ dating website you may want to look into is EasySex.com
3.1 Who can I charge for listing?
In the escort business, both independent escorts and agencies are looking for more exposure. Also, you could list photo-models, cam-models, massage parlours etc. We will talk more about this in the monetization section.
3.1.1 Independent escorts
Escorts will be able to register in your escort directory site and add their full details. All escorts will have a profile page where they can add images, a description and a lot more details about themselves, and also their rates and services.
Agencies can add more than one escort profile. All agencies have their own profile page that will show reviews for that agency and a list of escorts added by that agency.
3.2 What escort directory software I should use?
There are several escort directory scripts available you can use. I will list several here so you can decide which one fits your needs better.
You’ll have everything you need to run a successful, profitable escort site with xScorts! Simply install this script and have your escort site up and running within a few minutes.
xScorts is fully customizable, written in clean open source code, and packed with cutting-edge monetization channels.
Xscorts from Adent.io costs $399 and comes with free installation, 100% non-encrypted source code so you can hire independent developers to add features or do changes, lifetime support and free upgrades.
3.2.2 Escort Directory Script
Escort Directory Script from EscortScripts.com comes with 4 templates that can be easily customized. Also, it comes on top of WordPress so you will benefit from all its advantages like multilanguage, multiple payment gateways, powerful cms and SEO options.
It comes with some strong features like Google maps integrations (so your users will know the nearest escort location), membership system, private chat and messaging system which you will not find in other escort directory scripts but these come with a cost, which at the moment of writing it’s $748.
3.2.3 Escort Directory WordPress Theme
The Escort Directory WordPress theme will help you build your own escort directory in hours. No need for a lot of configurations, no need for 10 extra plugins, just the theme.
This theme comes on top of WordPress and Woocommerce for the payment integrations so you will be able to install plugins that will take care of SEO, payments and other features you may want to add.
It costs 169 euro which in USD, at the moment of writing is a little over $190 making EscortWP the cheapest options if you intend to start an escort directory website.
Navigate to part 5 of this article to see How to advertise an escort agency or part 6 of this article to find out how to monetize an escort website
4. Start and monetize an escorts review forum
There are no huge differences between escort directories and escort reviews forum. In fact, those two can work well together.
An escort review forum it’s a forum 🙂 where members post ads about escorts, give reviews, ask questions about services etc. These kind of forums are not really new but became more and more popular due to the scams in the escort industry.
There are escorts that take customers only from these forums as they can screen them first. By being a member of such a community you can check opinions about a particular escort, ask her questions about a fantasy you may have etc.
I’m not going much into detail about how to start and monetize such a forum because we covered the topic in a different article (which btw it’s one of the most popular articles of ours): How to start and monetize a forum in 2020Navigate to part 5 of this article to see How to advertise an escort agency or part 6 of this article to find out how to monetize an escort website
5. How to advertise your new escort website
I will talk about advertising all the presented escort business models (agency, directory and reviews forum) because there are no huge differences for each of them.
SEO is a good way to get traffic and advertise your business in any niche. The only downside is that it takes time to rank your website for the terms you want and the competition is fierce.
Do proper onsite SEO and then start hunting for backlinks. You can acquire backlinks through guest posting, listings in directories, forum and web 2.0 profiles etc.
As a particularity for this niche is to rank the website for keywords like escort + town name, escort phone numbers and scene names because these are searched in Google by users interested to find out more about the escorts.
For instance, Swiss-HighClass-Escorts.ch ranks for local cities by creating different pages on their site for most important cities: Escort in Bern, Escort in Lugano, Escort in Basel, Escort in Zurich etc.
We’ve written many articles on both onsite and offsite SEO and covered everything you need in details. Here are several of them that will help you do proper SEO:
- Which SEO Tools Are A Must-Have for 2020?
- Keyword Research Guide to Improve Your SEO
- Keyword Research Tools That Top Marketers Use in 2020
- An Ultimate Guide to Local SEO in 2019
- 10 Most Complete SEO Guides You Can Read For Free
- What Is Negative SEO – Tips to Avoid and Recover
- How to track your SEO results with Google Analytics
- Why Backlinks Are Still Playing a Major Role in SEO
- How to do a backlinks audit in 60 minutes
- 41 FREE Sources for Instant Backlinks to Your Content [With Real Examples]
- 10 Link Building Services That Actually Work in 2020
- How Guest Blogging can Boost SEO?
- 7 Reasons to buy guest posts for your business
- Advanced SEO tips and Strategies in 2020
5.2 Online forums
Adult webmasters are at liberty to post videos and pictures to popular porn forums such as pornbb.org. You should open several bunches of threads to get large volumes of traffic.
You can drive adult web traffic from your own forum signature. To begin with, register an account, add the URL of your website in your forum signature and in profile. Now, slowly and steadily, make a few posts.
If people like your posts, they are likely to check out the links in your forum signature. You should know that a few forums do not allow any site URLs in the signature. Understand the rules and adhere to them.
Also, post articles that could interest potential clients. Anything informative that builds the conversation around your specialities will help build your company’s brand authority.
We’ve written a detailed guide on how to get targeted traffic from online forums.
5.3 Image Sites
There are many reputed porn photography sites. Upload your watermarked images to popular porn photography sites such as ImageFap.com.
A small watermark is enough to attract quality adult traffic. However, do not overdo. Image Fap has policies against mass promotion and advertising. Too many images with too many watermarks and too many links will undoubtedly get you banned. You should have all the rights for the watermarked images that you had uploaded.
Many adult webmasters do not know how to promote an escort business website on Twitter. As a result, they get either completely banned (terminated) or shadow-banned (also called ghost-ban).
It’s clearly mentioned in TOS (Terms of Service) that Twitter doesn’t encourage or entertain any nudity in profile avatar and banner. Adhere to this guideline. Mark your Twitter account as sensitive for viewing. This can be done in the settings area.
Twitter allows one pinned tweet per user. Your pinned tweet should contain links to your web properties. Also, organize Twitter competitions. Get retweeted by cam girls, porn stars and other adult industry influencers.
Tumblr has restricted uploading of any content, including images, videos, GIFs, or illustrations, that depict sex acts. The new guidelines prohibit adult content. You can read more about what kinds of content are not allowed on Tumblr in our Community Guidelines.
There are certain examples of exceptions that are permitted in the website related to written contents such as erotica, nudity related to newsworthy speech, and sculptures etc.
Sharesome is yet another amazing platform that’s dedicated to the adult industry. Verified models, porn stars, content producers and studios can post links to their respective clip sites, social media accounts, and other profiles.
This platform has got adequate features to let you create an awesome profile page with a custom profile photo, bio and website link, and newsfeed. This platform doesn’t cater to the requirements of adult affiliate marketers.
If you are posting content on this platform, it’s mandatory to have ownership rights. There’s a built-in token system. Fans can tip their favourite models by using the token system.
5.7 Buying adult traffic
Advertising on major adult related websites seems to be the most common way many webmasters use to increase visitors, the key with buying adult traffic is getting repeat visitors.
Buying traffic for your website is simple and fast, for many adult webmasters it’s the best way to get those repeat visitors and much-needed ad-revenue.
5.8 Buying banner ads
In adult business, banner ads are still effective and you should consider them to get targeted traffic to your site. Bellow are several providers (ad networks and marketplaces) that we recommend.
5.9 PPC Ads
PPC is a very valid and high impact form of adult marketing. If you hire a PPC agency they’ll take care of the entire end-to-end process of your PPC campaign from analysing your business to customers clicking through to your site.
6. How to monetize your escort website
In this section, I’m going to present to you several options to properly monetize an escort website. If you started an escort agency then the only way to monetize it is to get a share of the profits from escort’s contracts/appointments.
For escort directories and escorts review forums, there are multiple ways to monetize the websites.
6.1 Get a share of the profits from escorts
If you’re running an escort agency you can make money by asking the escorts a fee for being listed on your agency or a share of the profits.
6.2 Sell subscriptions and memberships
If you run an escort review forum or an escort directory adopt the freemium model and utilize both free and paid versions of your site. You can offer multiple benefits for paid memberships like premium placement, remove the ads etc.
6.3 Sell advertising space
This is the traditional way. Let advertisers place their ads on your site and you make money. It’s a great way to make money as your site grows.
There are advertisers who are keen on investing in Ad spaces with escort sites. They know you have got quality traffic, you just have to find the advertisers who would be interested in your site.
You may try to approach directly to the advertisers. Doing so can boost your Ad revenue by almost 20-30% without any extra effort.
6.4 Look for sponsorship
Don’t mistake it with Advertisement. Sponsorship works in collaboration with the relevant brands. You can approach to get sponsorship from an adult brand and promote their products on your site. For example, you can ask the cam models to perform using the toys given by your sex-toy sponsor.
6.5 Sign up for CPA affiliate networks
You can sign up for the CPA affiliate-networks of the top adult brands and promote their products on your site. This is a little difficult than just lending your space, as you are responsible for the marketing of your affiliate links. The more you sell through the affiliate links, the more money you make.
6.6 Sell your traffic to the Ad networks
You won’t have to actually sell your traffic but let the advertisers capitalize on it. This is the most popular way to make money from an adult tube site.
Unlike affiliate networks, you don’t have to search for sales or customize your site. Instead, you can just sign up for a popular ad network and let the advertisers show Ads on your site on the allocated spaces.
It’s different from lending an Ad space, as you get to choose from an array of Ad-types such as banners, Native Ads, popunders, push notifications, and many more. Moreover, you are paid based on the per-impression made on the Ads.
6.7 Look into affiliate marketing
Affiliate marketing is when you earn commissions by promoting someone else’s products on your site. It’s similar to advertising in that it’s a passive income stream, and you don’t have to produce goods or services, but unlike advertising, you only get the income if make a sale.Though you can treat affiliate links like advertising and make them a passive element of your page, affiliate products are more likely to sell if you review them or promote them with an actual post. You should only endorse products that you believe will be useful to your readers if you want to maintain their trust and loyalty. You should also make sure that the product connects logically to your escort niche.
There you go. You have now the complete roadmap on how to start, advertise and monetize an escort business. It doesn’t matter if is an agency, escort review forum or an escort directory, the key is to accumulate as much traffic you can to your website in order to make money.
The more is the traffic, the more are the chances to shows Ads, sell stuff, collect data, get sponsorship, and make some great money.
You can’t even imagine how much money do adult sites make once they are popular among the viewers, advertisers, and brands. To make money from the adult video industry, you have to try every option you get. Just be patient, prepare a strategy, follow it, and wait for the traffic to drive money to your site.
Do you have questions? Let me know in the comments form and I will gladly answer.