Twitter, and social media as a whole, is a game changer, a dream come true for any business and has completely revolutionized the way business is being done today. However, it is still just a marketing tool and while on the face of it seems free, if not used correctly and effectively, it is simply just a waste of your time and resources.
Here are some of the ways you can use Twitter:
Twitter provides huge opportunities for any business to get their brand in front of people they would never have had the opportunity of getting in front of before. You can literally grow your followers from just a few to many valuable contacts, influencers and prospects in only a short space of time.
1. Lead Generation
The main goal of any business is going to be to generate leads for conversion. On Twitter you have access to literally million of users and the opportunity to find new prospects is enormous. Twitter offers a very informal way of making contact with people and makes it very easy for you to gain attention by simply following users. As long as you have a lead generation and capture system in place your business can benefit hugely from Twitter.
2. To connect with customers
If your customers are on Twitter it is very likely that they will want to follow you, and Twitter offers you an excellent way to engage with your customers. By staying in contact with them you can continue to build loyalty, communicate new offers and when they start interacting with your brand their followers will hear about your brand too.
You no longer need to be a big name to build a brand on twitter. Twitter has evened out the playing field and has made everything possible for businesses both small and large and you can literally get your brand in front of thousands of people. Once you are connecting with customers, providing them with valuable information, answering their questions and taking notice of their comments and complaints you can start building relationships and brand loyalty.
You should also read our article: Five Social Media Marketing Tips From Professionals
4. Drives Traffic to your website or blog
By sharing and posting links to useful content videos, blog articles and other useful information you can drive traffic to your website or blog which can drive sales and generate leads.
5. Promotions, offers and contests
Promotions are a very effective way of building brand awareness and also building your opt-in list. Word can spread very quickly on Twitter so it’s an obvious choice to use this platform to publicize your latest special offer.
6. Introductions to new contacts and networking
The potential for growing new contacts and connecting with thought leaders in your industry is huge. Twitter’s search facility makes it incredibly easy to find people who may be interested in your product or service.
7. Faster Customer service
Twitter is a great way for your customers to stay in contact with you and because so many people have smart phones and can access the internet it is often so much more convenient to contact a business via social media. Whether you use Twitter for customer service or not will depend on whether you have the resources available to offer to respond to customers quickly. Many businesses use a separate Twitter handle for their customer service.
8. Boosts your visibility on Google
Twitter profiles are highly ranked on Google for both businesses and individuals, this is probably because the content is current and Google loves fresh content. Publicize Testimonials If anyone says anything good about your business or brand then retweeting this is great way of spreading the word about your positive testimonials and you can also save them as your favorites.
9. Helps you keep up to date with news and trends in your industry
Twitter is used massively by the media in all types of industries for finding and publishing breaking news, so it is the perfect place to find out about the latest news and trends in your industry.
10.Find out about your competition
What better way to spy on your competition! Following your competition is probably the fastest way to find out what is going on in your market and keeping up with trends in your industry. Search and follow profiles of your competitors to stay informed on what products they are launching and how they handle their businesses.
In a nutshell these are the most important benefits of using Twitter for your Business. Once you are aware of these, you need to think hard about what you want to achieve and what your main goals are for your Twitter campaign. This is incredibly important when it comes to setting up your profile and when you start posting content. This will be covered in more detail in the planning section.