Are you ready to grace the YouTube with your talents? Before starting a YouTube channel, make sure you’re following these 3 crucial tips!
Video is the future of the Internet. By 2021, video will make up 82% of all traffic. Even now, it influences everyone’s lives, from baby boomers to Gen Z.
If you want a piece of that pie, you might want to consider starting a YouTube channel. It’s easily the largest platform. Successful YouTubers have made millions in ad revenue and achieved fame.
Starting is easy enough. A few hundred dollars in equipment and an Adobe subscription is all you need. But how can you make sure anyone’s going to watch? That’s where we come in. We’re going to show you three tips to make it on YouTube. Who knows? You might be the Internet’s next big celebrity.
Find Your Audience
Before you roll any camera or upload any content, you have to have a plan. That plan starts with your audience.
Ask yourself: who are my videos for? What do these people want to see? What are their values? What questions do they have that I can solve?
These questions will help you get into the minds of your audience. It’ll give an idea of how to design your content. To answer these questions, visit forums, Reddit especially. You can interact with your audience here and once you’ve started, keep the conversation going. Read the comments on your videos; reach out on other social media platforms.
Your audience will tell you what they want to see.
No creator operates in a vacuum. All YouTubers want the same thing: eyes. The more you have on your content, the more money you make. How do you get those eyes? You differentiate yourself from the competition. How do you do that? You scope out the competition.
What are their strengths? What are their weaknesses? What kind of content do they produce? From there, look for ways to stand out. It could be with custom YouTube channel art. It could be your unique personality.
Whatever it is, use it to get those eyes.
Optimize Your Videos for search
When uploading a video, you’ll be asked to fill in a title, description, and tags. These are essential components to have your video easily discoverable in YouTube search, so don’t skimp on them!
Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video and your business. A keyword-rich (but not heavy) title and description can go a long way and you’ll be able to see what works for your videos as you progress.
If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has a tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.
Commit to Your Channel
Being a successful YouTuber is a full-time job. A three to four-minute clip can take days to shoot and edit. Then you have to create new content, keep up with your audience; it takes commitment.
That commitment could mean quitting your current job. It could mean dropping out of school. It could mean maxing out your credit cards with no guarantee of repayment.
It’s quite a bit of risk. You have to have a passion for it and make it your priority.
Making money through YouTube is harder than it used to be, but it’s still possible today even if you’re just starting out.
While most people think YouTubers earn boatloads of cash through advertisements, the truth is that ads rarely pay well for the effort. As of 2016, the average revenue per 1,000 views on YouTube was about $1.50 (after YouTube takes its cut). That comes out to $1,500 per 1 million views, and users have reported that rates dropped further in 2017.
In short, don’t expect to get rich off ads even if your channel goes viral. So how do the top YouTubers make their money? A combination of many monetization methods:
- Affiliate sales and product promotions
- Consultation services
- Direct advertisements that aren’t Adsense
- Public speaking events
- Support from fans who donate
Starting a YouTube Channel? Here are a Few Ideas
What does it take to make a watchable channel? You have to know your audience. You have to give them something no else can or at least do it better than the rest.
You have to know what you’re doing and commit to it, despite the risks. You also need fresh content ideas. We can help you there too.
Whether you’re starting a YouTube channel to showcase your video game skills or beauty tips, we have articles that will inspire your creativity.
Check them out today!