Social media has never been such a powerful weapon than it is today. It has become a source for companies to organize their marketing activities.
While in early times newspapers and TV were the leading providers in marketing, with the development of modern technologies and social media, especially, Facebook, Instagram, Twitter and Snapchat they gradually became redundant.
On social media companies can use a lot of methods to promote their products, but primarily there are two most popular types:
- video marketing
Both of them have proved to be effective, and in this article will talk about the comparison between them.
To put it simply, video marketing is a part of marketing, which involves creating a video and hence attracting attention from customers.We all know the power of picture and video seems to be no exception – when you visually see a product, which is designed originally, you are tempted to buy it.
Influencer marketing is also a form of the social media marketing that involves promoting products from influencers who are mainly people with profound knowledge in that field. For instance, a company that makes make-up products should hire a person who knows almost everything related to make-up, so that he/she could promote the product properly.
To provide the statistics, it is visible that influencer marketing is becoming increasingly popular in Canada. Influencer marketing allows brands to customize, manage and launch their product.
Several cases reported that Canada was working to crack down on influencer marketing, but it did not work. It is generally used in healthcare, fashion and travel but, surprisingly, online gambling companies try to promote casinos.
Famous poker players, mostly, are invited to popularize live casino games, by playing poker hands and telling users about the innovations a particular casino has.
This proved to be an effective way, which was particularly advantageous over video marketing. The current method is practised in other European countries step by step.
Which type of marketing seems to be more popular?
There is no single answer to this question. It is completely preferential, and each company should choose the respective method according to their wishes. In some cases, both are fine.
For instance, if we return to the abovementioned make-up, it is a product that could be effectively promoted by video and influencer marketing alike.In terms of spending money, influencer marketing could be slightly expensive if you want to hire a prominent person known worldwide. But a high-quality video also needs a group of professionals who require a decent sum of money to create great content. In contrast, in video marketing, you can make an amazing piece of content, put special effects, which are extremely pleasing for viewers.
ConclusionTo sum up the comparison between video marketing and influencer marketing we would give a slight advantage to the latter. To once again emphasize that was said above – there is no clear method that can demonstrate which one is more effective.
It depends solely on the company’s decision. But as time goes on both methods will be actively used.