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The major difference between Snapdeal and its rivals is that Snapdeal is now a more value e-commerce focused platform and does not focus on branded products like its rivals Flipkart, Amazon and Myntra. Its target customer base is now shifted to tier 2+ cities and rural areas where its rivals have a limited presence. What sets Snapdeal apart from its rivals is its singular focus on value for money and its ability to operate and grow based on positive unit economics. They have a sharp understanding of consumer needs and the supply side of quality products. They have a granular understanding of cost management in this space, which allows them to run technology and logistics operations with high efficiency. Snapdeal's asset-light business, no-CAPEX and debt-free business allow them the opportunity to move fast. Snapdeal has become the largest player in the value-ecommerce space & growing rapidly as we speak.

There are a number of benefits of investing in the upcoming Snapdeal IPO. Snapdeal has made a great comeback, posted big revenue growth, reduced losses and has huge potential in the market with its new business strategy. Snapdeal caters to Bharat and is one of the largest value e-commerce market place. The growth of value e-commerce is estimated to be $40 billion by 2030. Hence it could be a golden opportunity for the investors. https://www.kearney.com/consumer-retail/article/?/a/value-ecommerce-the-next-big-leap-in-india-retail-market