Guides

Getting backlinks pointing back to your website has always been one of the main jobs of any webmaster. Although Google doesn’t like it, it did tolerate that behavior, at least until Google Penguin update. Overnight, established websites dropped from the rankings. Pages that had been holding the top spot for …

Business owners, and particularly, small businesses owners, often don’t know where to start when it comes to local link-building for their business website. If you don’t know how to add your website to Google my Business, it’s no big deal as we’ve got you covered: Check this great guide that …

We could go back to the very beginning to see all the changes and updates that Google has made, but I want to focus on those changes that have happened since 2011 that’s why I’ve briefly noted the updates between 2003 and 2010. These are the ones that have changed …

One of the first indications of how your website’s SEO is doing is looking at the amount of traffic coming to your website. In Google Analytics, you can find the overview of your traffic in the Audience section. This tells you how many sessions there were on your website in …

Guest posting is a great way to build your credibility online. You gain exposure to a new audience which can lead to new followers, subscribers, partners and of course, clients. You also get links back to your site, which Google uses when ranking your site. Good quality links are the …

What is Structured Data? Search engines want to fully understand what your web pages are about because it helps them accurately rank your content in the SERPs. While most search engines are great at analyzing the words on a page to find topic or theme, you can help them even …

Never before have businesses had so many opportunities and the ability to reach their audience as with social media. To be successful, you have to connect with your audience – this means that you have to get to know what makes them tick and deliver content they like. That content …

It can help you to rank your keywords. It is an extremely practical approach for link building and simplest off-page technique. So, let’s move on before wasting a single second. 1. What is Blog Commenting? Blog Commenting is relation development process of bloggers with other bloggers, blogs and of course …

Instagram awesome growth Instagram has skyrocketed in popularity. Today, it’s weirder if a brand doesn’t have an Instagram account than it is that they have one. Something that wasn’t true a few years ago. For the vast majority of brands, their target audience is to be found on Instagram. And …

Local marketing of your business is a vital part of every business and there can be no other place more interesting than the web to work on such ideas. Moreover, if you need to be the best hunt of Google’s core algorithm like Pigeon, it is necessary to work on …

In today’s market, the industries are getting more competitive than ever before. This means that a lot of businesses are failing. And they are not failing because the market does not have enough space but because they fail to be better than their competitors. So if you are wondering how …

For the majority of businesses and marketers, 2018 was a turbulent year on social as a steady decline in consumer trust and organic reach forced marketers to turn to pay to play strategies. At the same time, an increasing number of brands continue to ride the social media marketing wave. …

If you’ve got a website that’s only optimized for desktop, it’s time to relaunch it for the mobile-first experience. Stats show that more and more internet traffic is coming from mobile devices, which means the time to innovate or fail is now. Relaunching your website for the mobile revolution isn’t …

For many start-up owners and first-time entrepreneurs, building a corporate identity can be quite a challenge. When you’re competing with other big-name brands, how your company is viewed by the general public as well as your competitors will have a huge impact on your brand’s growth and success. A corporate …

I’ve been freelancing for close to six months now, and I’ve met a ton of freelancers. One question I receive quite often is “Mark, why do you have a freelance website?” The answer is because that’s how I get my clients! Looking back, the first client I ever landed was …