Guides

Do you remember the moment you started thinking about monetizing your blog? That moment, sipping on your morning coffee, perusing through your Facebook feed, and wondering how do all these bloggers make a living off their blog. Then logged on to Google Analytics to check your meagre traffic per day …

In this article, we’re going to talk about improving your eCommerce content marketing using Google Analytics. You will find how to optimize your internal content to draw in as much traffic as possible. Your site’s media content, coupled with its SEO techniques, is one of its biggest magnets in attracting …

In digital marketing, you cannot put all of your eggs in one channel. Remember the frustration when Facebook reduced organic reach a few years ago? Instead, you need a balanced marketing mix to combines short term and long term marketing tactics. #1. Long Term vs. Short Term Marketing Mix In …

The managing of the finances behind a business is a skill that involves lots of different factors, variables, and knowledge that plays a role in the way the business is run, managed, and operated. Each business or company travels along its own path, but there are ways a business can …

Subscription eCommerce is about convenience. With brick-and-mortar stores, you can’t shop for groceries, in your underwear, at 2 am. Not without consequences at least. 🙂 eCommerce takes away many of the hassles of shopping: the commuting, the store hours, the amount of time it takes to browse, the limited selection, …

As the focus shifts from traditional brick and mortar to online retail within the next few years, marketers are constantly on the lookout to find content capable of driving their eCommerce success. With a plethora of various content forms to choose from, what piece of content has been known to …

When it comes to content strategy, different types of content are the different tools in your toolbox. You have to know when and how to use each one, otherwise, you’ll try to hammer a nail with a screwdriver. This piece acts as a complete reference guide to the types of …

There are a few very important things that you must always consider in regards to online money making. Below is a list of the most common monetization methods, along with some important things to consider for your blog. In my opinion, Google Adsense or advertising sales and affiliate marketing should be used as primary …

A bad blog can be disastrous for your business. Creating a whirlwind of negativity, discouraging readers, partners, and potential customers away from your brand. That’s why in this guide, I will help you identify the blogging mistakes that will ruin your business and how you can avoid them. Let’s start …

Every business organization needs it’s a well-designed website. It helps companies send business messages to millions of potential customers, introduce new products and services, convince them to make purchases. Companies with a limited budget for Internet Marketing often use WordPress for website creation. That’s because WordPress websites are easy to …

If you have a website, chances are you want to make some money from it. It could be a personal blog and you just want to earn some side cash or a website for your business and you want to increase sales. Whatever the scope of your website, having more …

Everyone wants to feel appreciated. When working hard or going out of their way to help others, no one wants to feel that their good deeds have gone unrecognized. Appreciation is something that everyone deserves to have. And that also happens in the business world. In fact, appreciation is an …

If you’ve got a website that’s only optimized for desktop, it’s time to relaunch it for the mobile-first experience. Stats show that more and more internet traffic is coming from mobile devices, which means the time to innovate or fail is now. Relaunching your website for the mobile revolution isn’t …

I’ve been freelancing for close to six months now, and I’ve met a ton of freelancers. One question I receive quite often is “Mark, why do you have a freelance website?” The answer is because that’s how I get my clients! Looking back, the first client I ever landed was …

Most people go to Pinterest for their fashion, home décor, and recipe inspirations. However, what they don’t realize is that this platform is a massive sales and traffic source for businesses. Despite the relatively small population of approximately 150 million users, Pinterest justifies the saying; the best things sometimes are …