SEO

Search engine optimization is the best way to ensure your high-quality content reaches as many readers and website visitors as possible. If you thought SEO was going to be easy, you may have been totally deluding yourself, or maybe somebody was lying to you. It isn’t but using the best …

Content has become an important part of the entire marketing world thanks to Google and its algorithm updates. Content marketing on the internet is increasingly becoming popular, so much so that in the U.S alone an average user visits 400 websites every month, according to a study made by 2017 …

You built a Website? Great! So why aren’t they coming? Perhaps it is because they don’t know about you. That’s where link building comes into the mix. Link Building Gone Wrong In the early days, Marketers, would send links out in mass to secure higher rankings on Google and other …

Nowadays you can find online, literally, thousands of SEO articles that talk about an individual SEO matter like backlink building techniques, on-site SEO, off-site SEO, mobile index SEO etc. However, there aren’t many SEO guides that talk about learning SEO from A to Z. I’ve selected the best 10 SEO …

If you’ve been trying to rank for broad, highly competitive keywords – you might be wasting time and money. There’s actually a better way. Long-tail keywords make the job much easier by thinning the market and filtering your visitors. This is a good thing – and we’re going to look …

Ok, let’s face facts for a second.  Google and their various spokespeople over the years have been very direct about the need for links in order to rank well in their search engine. Matt Cutts famously said that links being the main part of the algorithm would likely live on …

Even though a number of naysayers have claimed that SEO is dead (more than once!), it’s still the number one way to promote your business online today. There are billions of websites on the web today, so the competition over traffic is very tough and is likely to get only …

If you are good at online marketing, you must already be familiar with the term Page Authority (PA). It’s a term or a score that is used to predict how well a particular web page will rank in the search engine results pages (SERPs). PA relies on the same data …

In past years, Google Image Search was a whole different game for SEO. Remember when you used to click on an image and went directly to the website that had such image? Well, those days are gone. Now Google just opens a full-sized version of it, resulting in people just …

We’ve seen online reviews increase in popularity over the years. Companies of all sizes and shapes know that they can’t run from the change. Positive reviews matter more than you can imagine. They influence the way customers perceive you both online and offline. Surprisingly, some don’t realize how impactful reviews …

There are many instantaneous and targeted methods to marketing your business online, but one of the most basic yet most important things to consider is organic search. Thinking about how consumers are utilizing search engines (best known as Google, let’s be real), and how prevalent your brand ranks amongst those …

While you may have an option to manage the everything related to SEO yourself, but do you have all the needed resources in your company to manage it for you? SEO, in itself, is a big part and you cannot just shift all your concentration from growing the business to …

There are at least four distinct types of SEO practitioners I have identified over the past decade. It is likely that most people will be a blend of different types, because everyone’s experiences are unique. For a search optimization program to be successful it must also be specific and clear. …