Today I’m going to review the SEO PowerSuite tools for our readership. I will go through all tools from the suite showing the good and bads of each other. I’m using this SEO software tool for over 6 years already, almost every day. That’s how I know all the hidden gems of it.Don’t have time to read the entire review? Grab the Free version of SEO Power Suite. You will thank me later.
What is SEO PowerSuite
SEO PowerSuite toolkit is made up of 4 tools that cover every aspect of SEO — keywords, rankings, backlinks, on-page and content data, mobile SEO, social media, analytics, and reports.
These 4 tools that makeup SEO PowerSuite are Rank Tracker for rank tracking and keyword research, WebSite Auditor for on-page SEO and technical audit, SEO SpyGlass for backlink research, and Link-Assistant for link building and outreach.
Each tool in the suite works as a standalone desktop program that can run on any operating system: Windows, Mac and Linux.
In this SEO Power Suite review, we’ll look at each of tools individually, before rounding off with pricing info, support and our overall conclusions about SEO Powersuite.If you’d like to try a free, basic version of SEO PowerSuite, download the program here and start installing while you read this review. This way you can analyze your website with me.
#1. Rank Tracker Review
The first tool that we’re going to review it’s Rank Tracker. The key to a good keyword ranking and research tool is accurate rankings, and Rank Tracker allows us to track keyword rankings from across different search engines across the world. Besides that, we can conduct extensive keyword research and take a look at competitors rankings and ‘steal’ their top rankings.
1.1 Rank Tracking
Keyword Tracking is the main functionality of this tool. You are able to track as many keywords as you want, check the rankings and changes. Also, Rank Tracker Historical Data offers you the ability to see where you have been over a period of time as well as the competition. Keep in mind that is not available in the free version of the tool.
Rank Tracker is integrated with Google Analytics and Google Search Console so if you add those to your project you will be able to get information as how much traffic a specific keyword bring, how many SERP impressions it gets so you can optimize the page accordingly.
Another awesome feature is the possibility to configure from a list of search engines only the Search Engines you are interested to track rankings for. Besides Google (in all countries), Bing, Yahoo, DuckDuckGo, Yandex there are local search engines as well: Rambler and Mail.ru for Russian Federation, Naver for Korea, etc.
With the Keyword Map function, you will be able to group keywords together and then assign them a URL/page. This way you can create content clusters.
1.2 Keyword Research Feature
Keyword Research feature is really powerful. You can easily see what keywords is a website ranking for and in which region/country. This will help you find keyword opportunities and there are too many parts of this section to cover each and everyone, but below is a bit about what each one does.
Keyword Research Sources of Rank Tracker
- Ranking Keywords – allows you to find keywords a website is ranking for
- Keyword Gap – find keywords a competitor is ranking for but you are not
- Search Console – collect the keywords you rank for from Search Console or Google Analytics
- Keyword Planner – keyword ideas from Keyword planner
- Autocomplete Tools – Find keyword ideas from a variety of sources: Google, Bing, Yahoo, Amazon, Youtube, Ask, Yandex
- Related Searches – related keywords to your input keyword that commonly show in the SERPS as related terms
- Related Questions – check out People Also Ask and Questions Autocomplete to find questions people are asking about specific keywords
- TF-IDF Explorer – allows you to find topic-related keywords that are used most often by your competitors
- Keyword Combinations – enter a keyword and play around with the options find other keyword opportunities
- Keyword Sandbox – where all of your keyword research from above lands – this page has all the keywords in this one location so you can further refine your research
1.3 Competitor research
Domain Competitors – Using Domain Competitors tab you will be able to find the websites that are your most related competitors in terms of the keywords you aim ranking for. In the picture below I’ve added the monetize.info domain you can see some of our top competitors and level of intersection we have on keywords.
Topic Competitors – Using Topic Competitors you can easily spot your biggest competitors are for a specific topic. The results show a variety of metrics to help me understand the competitiveness of the term to see if it makes sense for me to try and optimize for it and if I can – who I need to review to see how to beat them!
Top Pages – Use this feature to find out the top pages of your competitors! In this example, I’ve entered the tweakyourbiz.com domain to see which are the top pages that bring them most of the traffic. You can see an estimate for their organic traffic, keywords ranking for each page, top keyword and more.
1.4 Rank Tracker ConclusionOverall, the Rank Tracker tool is a reliable tool that comprehensively analyses keywords and provides rankings from multiple search engines. This is something I would definitely recommend to my team to use when tracking rankings and doing keyword research.
More readings on Keyword research:
#2. SEO Spyglass Review
The second tool that I’ll be reviewing is the SEO Spyglass, which is an SEO backlink checker tool that takes a look at the backlinks of your website or your competitors’ website.
Similar to starting a new project in Rank Tracking, all you have to do is to enter the URL of the website, and the Spyglass will be analyzing the backlinks.
If you analyze the backlinks of your own website then select as source SEO Power Suite Link Source, Google Analytics and Google Search Console to get the maximum number of links.
For a competitor website, obviously you can select only SEO Power Suite Link source as you don’t have access to their Google Analytics and Search Console accounts.
2.1 Backlink Profile
The first tab of SEO SpyGlass is the Backlink profile of a website.
Summary – Offers you a complete overview of the backlink profile: backlinks amount, domains linking, IPs, TLDs, countries of backlinks, anchor texts, linked pages, gain and lost backlinks
Backlinks – Here you have a complete list of your backlinks. You can configure up to 34 tabs of information to have a complete overview of your backlinks profile:
- Backlink info (Backlink page, Linked page, Backlink page Url, Anchor Text, Linkback, First found Date, Last found date, Linked Page status code, Tags), Penalty risk (Penalty risk, Disavowed),
- Backlink page info details ( Title, Meta description, Meta keywords, Total links, External links, Backlink Page Status code), Linking domain info (Linking domain, Domain age, Country, Domain IP, Contact Info), Backlink traffic & authority (Referral sessions [GA], Referal bounce rate, Alexa Rank, Inlink Rank, Domain Inlink Rank, Page authority, Domain authority, Link value, Yandex Domain SQI ),
- Indexing in search engines (Cache date in Google, Cache date in Bing, Cache date in Yahoo, Cache date in Yandex),
- Social media popularity (Facebook likes/shares, Pinterest bookmarks).
Linking domains – Here you have a complete list of the domains linking to you.
Anchor texts – Here you have a list of anchor texts including link type (text, image), number of backlinks, how many of them are do-follow.
Linked pages – You can see here a list of all the pages of the website analyzed including the number of backlinks, number of do-follow backlinks, number of linking domains and the linked page status code.
Referral traffic – If you connect Google Analytics you will be able to see how much traffic a backlink brings you. You can sort the list by referral sessions, bounce rate, number of backlinks, number of do-follow backlinks.
Penalty risk – In the penalty risk tab you have information about the toxicity of backlinks. The most toxic ones are shown first and you should disavow them to not risk any penalty from Google.
Referring IPs -This section contains the list of unique IPs and C-Blocks that belong to the linking domains. Backlinks that come from different domains but share the same IP address are given usually less value by search engines.
2.2 Historical data
The report below provides statistical data about the number of linking domains that your website earned and lost in different period of its history. You should use it to investigate what backlinks your website got but also what backlinks it lost and see if you can reclaim them.
2.3 Domain comparison
Domain comparison allows you to add your competitors’ domains and see their features. In the picture below you could see how our website places between two main competitors.
Link intersection is another great feature of SEO Spyglass from SEO Power Suite as it can show you what backlinks your competitors have and you don’t. Using this information you can use Link Assistant to try getting them as well (more on this later).
2.4 Bulk Analysis
Bulk Analysis allows you to analyze domains and see at a glance their metrics like ranking keywords, organic traffic, inLink rank, domain inLink rank, number of backlinks etc.
2.5 Domain Strength
Domain Strength offers you all the details about a domain but focuses on their own SEO Power Suite metric called Domain strength (from 0 to 10) which is a complex quality metric, calculated based on numerous key SEO factors (domain age, backlinks, social signals, etc). You should use this metric to track how the SEO “strength” of your website grows over time.
The reporting feature is great in SEO Spyglass having extensive reports you can watch and export regarding your backlink details.
If you’re not happy with their prebuilt templates ( Backlink summary, Backlink details, Domain comparison, Domain strength) you can create your own. This comes handy if you run an SEO agency and you have to send reports to your customers.
2.7 Comparision between SEO SpyGlass Ahrefs and SEMrush
I’ve decided to make a comparison between the backlinks profile of our website, Monetize.info using 3 popular backlinks checkers: Ahrefs, SEMrush and SEO SpyGlass. I’ve not connected Google Analytics and Google Search Console to any of these tools so all the information is from their own indexes.
Here are the details:
2.8 SEO Spyglass Conclusion
Here is a quick video on how to create a project in SEO SpyGlass and find backlinks:
As you can see from the picture above SEO Power Suite is showing comprehensive details making it a solid backlink information source.
#3. Website Auditor Review
If you’re not new to SEO you definitely know that even if you aim for the best keyword and have strong backlinks you can not rank well if you have onsite SEO issues. That’s where Website Auditor comes in the game.
You can use the Website Auditor to optimize your website and your content so that it gets more views. The tool also enables you to get a behind the scenes look at your website in a similar way to Google crawlers do.
3.1 Site Structure
After the website audit is complete here you have an overview of the identified issues grouped by type: Indexing and crawlability, Redirects, Encoding and technical factors, URLs, Links, Images, On-page, Localization.
Errors (red crosses) are the ones that need to be fixed ASAP, Warnings are the second in line and Info (i) are things that are nice to be fixed. One nice thing is that for every issue type you have a pretty comprehensive tab where you get detailed information on how it impacts your website.
To be able to easily visualize your website structure is critical to ensuring you are offering users and the search engines the best experience in terms of hierarchy and structure.
Here are several reasons why Visualization of your website is useful:
- Spot structure problems at one glance (e.g., orphan pages, isolated parts of the site, long redirect chains, etc.)
- Visualize the site structure by Internal PageRank to understand the importance and authority of pages
- Visualize the site structure by pageviews to see the traffic flow to certain pages
- Fix spotted problems in-app and export the changes for further application.
In the below example you can see how our website hierarchy looks from a creative perspective. It is not a perfect example of how a website should look – but is definitely on the right track.
If you own an Enterprise license of Website Auditor from SEO Power Suite you can export all pages and all links to CSV.
In this section, you will see a list of your website pages along with a whole slew of information about each page. You can customize the reports to filter only the data you would like and the options seem endless for how you can customize the data and reporting.
You may configure your own reports or use the one already built-in: All pages, On-page factors, Open graph & structured data, Links & Technical factors, In link Rank and Page traffic (if you add Google Analytics data).
I like the Page traffic tab in particular as you can sort the pages by bounce rate so you can spot on pages that don’t bring enough value to customers, like in the example below:
Also, there is a Website tools section where you may create a custom sitemap page, a robots.txt editor and add localization variants for pages. Pretty awesome!.
In this tab, you can easily see all the resources of the website you audit: HTML files, JS, CSS resources, images etc. Both internal and external.
3.2 Content Analysis
The Content Analysis area of the tool is one of the best parts of the program. Once you go to the Page Audit tab you will be given a popup with all of your website pages – select the page you want to improve, then you will be prompted to add the keywords/phrases you would like the page to rank for.
A keyword map is a place to get help for the proper planning of keyword distribution across your website. Simply, it is content to keyword mapping places.
This is the place to audit one single page to do on-page and technical analysis to optimize and to focus on in the first place in the search engine results.
The tool analyzes the page using a semantic algorithm like Google. After choosing the blog page, from the audit, you have to add the keywords to optimize the content. After analysis, it suggests content optimization guidelines.
The new content editor from the Website Auditor is a great tool for seeing changes live! This will allow you to modify your page as needed then you can copy the source code and move it to your website. We do not really use this feature since we do all of our editings right on the website, in WordPress, but it may be beneficial for users that have HTML powered websites without a CMS.
TF-IDF stands for Term Frequency with Inverse Document Frequency.
We won’t get into the nitty-gritty of what all this means, but here is a good article that talks more in-depth about it. TF-IDF will not have a direct effect on ranking – but will help the search engines better understand your content which will help in the long run!
This report basically tells you terms and phrases that are related to your target keywords based on the content from your top competitors. By applying some of these provided phrases and keywords into your own content you can help improve your “content topic” therefore helping your users and the search engines.
This part of the tool shows you how many times they use certain keywords/phrases and even recommends if you should add or remove a term based on what your competitors are doing.
The Report module is providing the complete technical and on-page SEO audit. You can export the entire audit in PDF as in two forms – Summary (outline audit report) and Details (Complete report with solution).
These are fully customizable reports. You can share or send this audit report to your clients. The reports are easy to understand with you can follow instructions to improve your website pages and resources
3.4 Website Auditor Conclusion
Here is a quick Website audit using Website Auditor done by Joseph S. Kahn, one of SEO Power Suite long-time users.
One thing that I would like to see added in Website Auditor from SEO Power Suite is integration with Google Page Speed Insights API in the pages tab. This way we can get details about speed factors for each page and easily identify which ones are slow and need to be reworked.
#4. Link Assistant Review
Link Assistant is a link outreach tool that can help you find opportunities for building backlinks. Type in a keyword and you have several options for researching opportunities: Guest posting backlinks, Reviews site, Blog comments, Giveaways, Forums, Links Pages (Resources), Link submission forms, Directories, Topical blogs, Competitor backlinks, Your own backlinks or custom search using your own criteria.
After you select the prospect criteria and the type of backlinks you try to acquire, Link Assitant will ask you about keywords related to your business. If you need suggestions you should connect your Google Ads account. The next step is for final settings including if you want to acquire contact methods.
Speaking about gathering contact methods, unfortunately here Link Assistant doesn’t do an awesome job as if it doesn’t get the email address from the website it gets it from Whois info and post a lot of unrelated ones especially the abuse@registrar emails which you shouldn’t send an email to.
More readings on acquiring backlinks:
SEO Power Suite Global Settings
Even all these 4 tools run independently, they share the same global settings so you may configure them once and use them when you need.
- Company Profile – This is where you should save your company or business details that will appear in your reports. You may specify your company name, email address, physical and website address and also add a logo.
- Dropbox Settings – Here you can specify your Dropbox login details to store your projects. Also, you may sync your account to have the latest project files. If you don’t want to use Dropbox you may use SEO Power Suite cloud which also allows you to save project files.
- Publishing Profiles – After you create a publishing profile SEO Power Suite will remember your preferences (file format, email or FTP delivery option) so you won’t need to re-enter them for other reports.
- Moz API Settings – You may add multiple MOZ API keys to connect SEO Power Suite with MOZ in order to grab Domain Authority (DA) and Page Authority (PA) metrics for your projects.
- Search Engines API Keys – If you are running multiple big projects every day you should add Yandex and Bing API keys as these search engines have crawling limitations.
- Search Safety – Human emulation is another great feature of SEO Power Suite that improves the safety of your research as it will prevent the crawlers to be baned.
- Proxy – Once again if you are running multiple projects or want to crawl websites faster you should consider using proxies. Otherwise, you risk yourself getting banned by the servers and the crawl will stop.
- Scheduled Tasks & Alerts – The scheduler lets you set SEO Power Suite to run certain tasks regularly on a specific time and date so you won’t need to interfere and initiate a repetitive talk. This way you can automate your SEO reports to your clients on a weekly or monthly basis.
- Export templates – The Export templates feature lets you customize how the exports will look like. You can choose which data to export, select the type of data, presentation format etc. You may create multiple export templates and use them when needed.
SEO PowerSuite Feature Comparision
As I’ve previously said, SEO Power Suite comes in 3 versions: Free, Professional and Enterprise. There are several differences between these versions which are clearly outlined in the picture below:
The Professional edition is going to be fine for most in-house SEO’s who work on just one or a few websites. Agencies are likely to need the Enterprise edition with its beefed-up competitor analysis and capability to produce reports without a watermark. The latter feature will be key if you want to generate nice-looking PDF reports to send to clients or prospective clients.
I own the SEO Power Suite Professional version which is more than enough for us as we don’t need the custom report and expert export functions.
SEO Power Suite PROs and CONs
Pros of SEO PowerSuite
- It’s easy to use
- You’ll have access to great tools and features, which are updated frequently
- Works on lots of different operative systems (Windows, macOS, Linux)
- You have access to detailed reporting with each tool
- Affordable annual payment plans
- Multi-client friendly
- Great value for money
Cons of SEO PowerSuite
- Doesn’t offer as many backlinks as tools such as Ahrefs or SEMrush
- It’s a desktop app so it can slow down your computer
- Additional licenses may be required to use it on multiple computers
- As it is complex, it takes some time to learn everything properly.
SEO PowerSuite Pricing Plans
SEO Power Suite comes in three versions. One which is Free but comes with limitations and two paid flavours: Profesional and Enterprise.
The Free version is for individuals that want to have a clear picture of their website’s SEO metrics.
The Professional version which costs $299 yearly is for users that promote their own websites or SEO specialists that work for a company.
The Enterprise version, which costs $699 is specially designed for SEO and SEM agencies that offer services for customers. That’s the reason it has multiple reporting and export options including custom branding, automatic scheduling etc.
If you don’t want to purchase the entire suite you can purchase only the tools you need. Each tool (Rank Tracker, SEO Spyglass, WebsSite Auditor, Link Assitant) costs $124/year for the Professional license and $299 for the Enterprise one.
SEOPowerSuite Individual Tool PricingOne downside to Powersuite is that it only offers single-user licences. This means that if you have a whole team of SEO’s who need access to the tool, you’ll need to buy multiple licences if they are using the software during the same working hours.
I suggest you download the Free version, test it and later on upgrade to a paid license to enjoy the full benefits.
SEO Power Suite is sold as a subscription so you will be billed annually for the plan you acquired. Of course, you can cancel your subscription anytime but contacting their support team.
You can purchase it through 2Checkout using a credit or a debit card, local bank transfer, wire transfer, real-time bank transfer in USA, WebMoney, UnionPay and several other payment methods.
There is also an upgrade option from Professional to Enterprise that you can access by inserting your license key and paying the difference.
Is worth mentioning that with a paid license you have access to professional support (more on this later), training materials and user perks program with $500-worth discounts to popular tools la Awario and others.
Is SEO Power Suite worth its price?
Totally. Consider that SEO Power Suite Professional version has everything a person interested in SEO needs (KW research, KW ranking, backlinks information, website auditor and outreach manager) for $299/year which is less than $25/month. If we talk about the SEO Power Suite Enterprise Version costs less than $60/month and has everything you need to run an SEO agency and do SEO for clients.
SEO Power Suite Support
SEO Power Suite assists its SEO users in many ways: Webinars, Blog articles, Video guides, a dedicated Youtube channel with tutorials, a public Facebook Group, a discussion forum, a live chat and of course a ticket system.
If you need help on a specific function or you want to ask how to do a specific task you could ask in the Facebook SEO Power Suite User Group which has over 9800 members or in their dedicated support forum.
For billing, accounts, license questions and technical support, I recommend using the LiveChat or the support centre.
Considering all these options, you are very well covered. Even if you’re just starting with SEO you have everything needed to become a PRO and use SEO Power Suite at full capacity.
Congrats for walking with me through the entire review. This SEO PowerSuite Review 2020 helps you to get a basic idea and how to use it for better ranking in search engines.
As you could see, SEO Power Suite can help you with all the major SEO factors: Keyword Research and Ranking, Backlinks, OnSite SEO issues and Content updates.Considering all these and the very attractive price tag I highly recommend SEO Power Suite for affiliate money makers, bloggers, SEO experts and SEO agencies.
Here is the SEO Powersuite download full version free now. Grab this 14 days trial and analyze your blog.
Have questions of certain features? Need help? Let us know in the comments form below.