“Guest Blogging is Dead”. Isn’t it?
Not at all. It’s just that the low-quality guest blogging with the intention of link building – submitting spun articles, is truly dead in fact.
On the other hand, high-quality guest posting is still alive, and thousands of people practice it. It is not only alive but also persists as a highly effective strategy to gain quality backlinks on authority domains. And, it is also powerful for content promotions too.
In this article, let’s see how guest blogging can boost your SEO and its best practices.
Basic Understanding About Guest Blogging
Guest Posting refers to submitting your article on other sites with the approval from the site owner. In other words, website owner or blogger publishing others (guest’s) article on their website or blog is guest blogging. Pitching a perfect guest post title and great content is crucial to get instant approval and make it more successful.
It’s about building relationships as well. The blog owner can get quality content at no cost. Hence, the blog owner will accredit to the guest blogger in terms of social shares, author bio section at the end of the guest post article, backlinks in either body of the content or the author bio.
Guest posting is a mutually beneficial strategy, and hence, people love to employ it. The publisher gets content; the author gets backlinks. Ultimately the readers of both the blogs get yet another useful article resource in the niche.
Ways that Guest Blogging can Impact SEO
There are many subsidiary benefits of guest posting. Among all, there are some significant SEO benefits that you can enjoy being a guest blogger and contributing guest articles on other authority sites or blogs. Let’s get into it.
1. Build Relationships & Expand your Network
Earlier, it wasn’t easy to connect or interact with influencers. It’s now straightforward with strategies. Blogger outreach is useful for building relationships among bloggers and top influencers. You can be active and popular among the community in your industry.
Likewise, by contributing your content on such influencer’s blogs can get you noticed by more top influencers in the community of the same niche. Readers will trust you as an expert in the niche. Through which you can build rapport and grow your brand or personal network. Making more eyeballs to turn around your brand will be a good sign for your website SEO.
2. Boost Curated Referral Traffic to your Website
Undoubtedly, you will have to contribute content to the blogs that are most relevant to your business. In this case, the host reader’s intent and behaviour will be similar to your business. When such readers are running through your content, there are higher possibilities to land on your website. But this will happen, only if the content is good. Else, it makes zero.
The referral traffic through this guest article submission will be your potential reader base. Hence, submitting a guest article on the relevant blog in your industry can drive the curated traffic to your site. The guest posts will get organic traffic to both the host and the guest blog.
It is a general fact; more targeted traffic to your website will increase your conversion rates drastically. If you can attract a wider audience through your guest posting campaign, then higher the exposure will be. What else can do better to boost your SEO?
3. Stimulate your Social Media Mentions
Fortifying your social media mentions can impact your brand’s online presence, exponentially. The more engagements that your content holds are more valuable from the audience perspective. In such a case, stick with submitting guest post content on a blog that has a vast social influence, will naturally improve your online social credibility.
You can promote your content more efficiently than ever before once your social network rocks. You can gain huge followers and make influencers to turn around your brand. Also, you can leverage this social influence to get reviews for your brand products and services.
There is always a strong correlation between social media and SEO. You can leverage it through guest post submissions.
4. Gain Relevant and Authoritative Links
The links that you can obtain through guest posting make sense. All the quality elements surround it. It includes the content, blog on which you publish, other outbound links in the article, the reader base of the host blog and furthermore. A link with such a quality and authoritative vibes around it is useful to have. Google and other search engines will weigh this backlink as a positive ranking signal and boosts your search ranking.
Moreover, getting contextual backlinks from such authoritative blogs can improve your link profile desperately. Among hundreds of ranking signals, content, and links are the most powerful ranking factors that Google considers. Guest blogging can get you both.
The backlinks that are pointing from the influential domains will automatically improve your domain authority. The improved link profile is excellent in terms of off-page search engine optimisation.
Effective Guest Posting Practices To Boost Your SEO
To reap the benefits as mentioned above from publishing guest articles on other blogs, you have to work strategically. Submitting low-quality content on spammy sites randomly will hurt your website SEO. Here are the few ideas to practice while guest posting.
#1 Comprehensive Research on the Host Blog
Firstly, make a list of blogs that are most relevant to your niche. Then, prospect the potential blogs from the list based on its popularity, social followers, the nature of the audience, reader’s level of expertise, etc.
You can use Google searches, Alerts, tools like Outreach.Buzz, Ahrefs, Ninja Outreach, etc. to find your niche relevant blogs and prospect.
#2 Build Relationships, First and then Pitch
No blogger would do favours for the strangers. Don’t ever try to contact the bloggers very initially. Your attempt will go waste. Make your prospects to notice you before approaching.
You can regularly read their blogs, contribute blog comments, share content among your social profiles, involve them in your roundups, and interview them and so on. Through these activities, you can introduce yourself to the influencers. Gradually, you can build rapport and be the closest.
Now, you can pitch with the right topics that add value to the influencer’s blog and informative to its readers. They can’t ignore your request.
The most important thing, you must have read the guest posting guidelines (refer ‘write for us’ page) before pitching. You must abide by the instructions with no compromise.
#3 Guest Post Content Writing
Once you get approval on the particular topic from the host editor, it’s then your peculiar task to write content. While creating content, you must be more cautious about the blog’s audience level. Your content must be highly potential and unusual if its readers are experts in the industry. If the blog targets beginner, then your content must be straightforward. Going through other articles on the blog can help you with this.
Make sure your content is unique, free from spelling, punctuation and grammatical errors. If not, then it will entirely ruin your content quality. Double-check your content before submitting it for review. Make the editor’s job easy. So, you can get instant approval and bring it to live soon.
Don’t ever forget about the on-page optimisation of the content, which matters a lot considering SEO.
Also, try placing your links to appear natural in the blog post content. Take special care about drafting your author section.
#4 Only Content Promotions can Give you Complete SEO Benefits
Great, that your content is live now. Besides proper promotion, the content is nothing. There are enormous actionable content marketing strategies available. Request the publisher to share it among social platforms and communities. You can blast email newsletters about your latest guest article. Mention it in your community forums, social posts, Quora discussions to make it reach massive audiences.
You can also request other known experts in your industry about sharing your guest articles. Ultimately, your content will get more engagements and hence, driving huge visitors. It means higher conversions, increased visibility, better ranking and boosting SEO.
Over to You
To be precise, Guest blogging can take your website performance to the next level. Hope with this article; you have got some potential insights about guest posting and how it is essential for SEO.
Many experts have vast experience in practising a guest posting strategy and achieved prompt results.
If you can contribute a well-informed content concerning the nature of the blog and the audience, you can win.
My recommendation would be – don’t do it to build backlinks. Do it with dedication adding value to the blog reader’s; it will get you the full benefits, including SEO, naturally.