How to Choose a Website for Guest Posting: 9 Metrics to Check

Guest posting is a great way to build your credibility online. You gain exposure to a new audience, leading to new followers, subscribers, partners, and clients.

You also get links to your site, which Google uses when ranking your site.

Useful quality links are the lifeblood of a website, so it is essential to ensure the websites you choose to offer guest blogs to will be worth your while.

After all, guest blogging takes time, effort, and resources.

But before you even start approaching websites, you need to know how to identify those that are not only good-looking but will be worth your while.

What do you need to do to identify them?

In this straightforward guide, I will show you nine easy metrics to check on a website before pitching them for a guest post.

Before anything else, check our list of 500 websites for guest posting. You can use the information we teach here to select the websites perfect for you.

Need more websites along with contact details and social media details? In Outreach.buzz database, we list 3500 websites in 38 categories with even more handful details for each website: email address for outreach, SEMrush rank, Alexa Rank, Write for us and About us pages, Whois details, Social media profiles (Twitter, Facebook, Instagram, Linkedin). Get an Outreach.buzz account now.

1. Check the website’s Domain Authority (DA)

It is a metric with a value from 1 to 100, where sites like huffingtonpost.com, forbes.com, and nytimes.com get very high scores.

Domain authority is based on 40 metrics that measure the number of links to your site and the number of other sites that link to yours.

However, domain authority is only one metric you should check because there are many sites with high authority that do not provide quality backlinking.

The DA metric improved after a massive update on the 5th of March. You can use the MOZ DA browser extension or SiteProfiler to find any website’s DA.

Another option to check out DA of multiple websites is one of the following services: DA&PA Checker, Bulk DA Checker, or SEOWeather DA Checker.

At the moment, the DA of monetize.info is 31:

After almost two years since I wrote this guide, I made another DA checkup, and now monetize.info has a DA of 47 and a page authority of 68 for the homepage.

2. Check the Citation Flow (CF) against their Trust Flow (TF)

Trust Flow and Citation Flow are metrics from Majestic that measure the trustworthiness of traffic that flows through a URL and how influential each link might be based on how many sites link to it.

However, you should read these two metrics in conjunction with each other. A site with a high Trust Flow measurement and a low Citation Flow will not be worth the effort.

A good ratio of TF to CF is 0.50. Google ranks at 1 – its Trust Flow metric is 99, and its Citation Flow metric is 99. Focus on sites with a high TF and a good ratio between TF and CF; you can’t go wrong.

If you don’t have a paid subscription to Majestic, then you can use SiteProfiler. It shows Citation Flow and Trust Flow.

3. Check their SimilarWeb Ranking

SimilarWeb provides a Global Ranking metric which, according to their tooltip, is calculated using a combination of average daily visitors and pageviews on the site over the past three months.

In the example above, our website ranks at 702,147 in the world and 1,063,794 in the US. It would be best to look for sites with a ranking of 800,000 or less.

You can install the browser plugin SEOquake to show you the data about the website you are browsing in real-time.

4. Check where the traffic is coming from

There are a couple of tools that can show a website’s traffic source. To name a few: Semrush, Ahrefs, SimilarWeb, UbberSuggest.

If your target audience is people from North America, publishing a guest post on a site whose traffic comes from Australia will not make sense.

The link may still be valuable in gaining followers in the alternative country, but if you seek the best return for your time and effort investment, you would be wise to target blogs where you will gain the best exposure.

Further reading: Top 10 Tools To Check Website Traffic For Any Site

5. Check their Search Engine Rankings for Keywords

It would be best if you were targeting blogs that rank well in search engines, and they will accomplish these rankings by using well-performing keywords. Check title and h1 tags, alt tags, and blog post titles for appropriate keywords, then search in Google to see how the keywords perform in search results.

You can use SEMrush to see if a website ranks for any relevant broad volume keywords. Other tools you can use are Ahrefs, MangoTools or SerpStat.

Another tool that you can use to track keyword ranking is SerpWatcher.

6. Check the Quality of their Backlinks

Their backlinks can be checked using the backlinks tool LinkMiner from Mangools. That’s a backlink checker with 8+ trillion backlinks in their database. Type their URL into the checker, and links on their site will be listed.

We recommend many other backlink checkers: SEO Spyglass from SEO Power Suite [review here][discount here], SemRush, Ahrefs, Serpstat, or Neil Patel’s free backlink tool.

Check whether they have good quality and reputable links or if they have any brand mentions from big sites. Also, make sure they don’t feature spammy, valueless backlinks.

7. Check how Strict they are with Giving Backlinks

What links does the site allow you to provide?

Links back to your site, or just author bio links?

Will they make all links nofollow?

Make sure you look at their guest posting guidelines before you start and ensure you are happy with what they will give you. Some sites will accept your guest post but remove your links or tag them with a nofollow tag after a very short time.

Some sites will remove backlinks after some time.

Make sure that you are comfortable with this before you put the time and effort into creating a guest post for the site.

8. Check their Website Engagement

Social proof is invaluable when looking at whether your guest post will be of benefit to you.

Look at how many shares, likes, and tweet posts on the site are getting. While you are responsible for sharing your post with your audience, you must know that the blog’s audience will also engage with your post.

Secondly, check that the website is getting comments and that they include influencers. You can develop relationships with them, which may lead to other opportunities.

9. Check their Social Media Pages

Check for further followers on Facebook, Twitter, and LinkedIn. Look at whether they post their blogs to their social pages and the responses received there.

Do they tag their guest bloggers? These tags can boost each time someone reposts or retweets the share.

Conclusion

It may take some time to choose which websites you will target for guest posts, but it will be time well spent when your blog reaches the broadest possible audience, provides you with positive backlinks and social proof and increases your reach.

What about you?

Do you think the above methods are relevant for checking into websites?

Do you have a further suggestion?

Tell us in the comments form below. We are talkative 😉