How to promote finances via apps
Mobile applications are an effective traffic source for financial offers.
Users are more lenient to ads that are integrated into mobile apps. Besides, the
app, along with the offer, stays on the phone. This preserves the
communication with the audience, unlike landing pages, which the user
forgets about, as soon as he closes the tab.
Mobile app traffic can vary in terms of conversion, depending on targeting.
Targeting for promoting mobile apps:
- Type of device: smartphone, tablet.
- Device manufacturer.
- Device model.
- Operating system.
- Type of connection: mobile Internet or Wi-Fi.
- Mobile network operator.
- Device GEO.
Specialized traffic sources for promoting mobile apps include:
- Google UAC;
- InApp (using other apps to promote your app);
- ASO.
You can use other methods to promote mobile apps, if you pass the ad
platform moderation criteria. Take note of ads in:
- FB, Instagram, Telegram, TikTok, YouTube (take into account the difference
in format and TA);
- Apple Search Ads;
- Google Ads.
Don’t forget about motivated traffic: the more times an application
is installed, the better it is ranked.
Usually, you get the following categories of mobile apps that are suitable for
financial offers: games, utilities, shopping apps, catalogs, wallets, simulators,
educational apps, various financial apps and others.
Features of promoting digital finance offers
There is a seasonality in the vertical of digital finance – periods of sharp
growth or decline. In these periods you can earn more than during flats, but
traffic costs will be higher, due to competition.
Direct advertising of digital finances is prohibited on social media platforms
and search engines. You need to use cloaking tools, antidetect browsers,
proxies and quality account farming to bypass moderation, if you’re working
with a traffic source with strict moderation (FB, IG, Google).
You also need processed creatives with a CTR of no less than 0.5.
Advantages of affiliate marketing through apps:
- Long-term communication with the user;
- Lenient attitude from users;
- A large selection of traffic sources.
Drawbacks include:
- Need to create an application;
- Lengthy moderation in the store and possible bans;
- Apps are hard to come by.
Pay attention to the KPI and stay in touch with the affiliate network:
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