Native ads are ads that blend in with the content of the website or platform they are displayed on, making them appear more natural and less intrusive to the user. The success of native ads often depends on the quality of the traffic source. Here are some of the most popular traffic sources for native ads:
Native ad networks: Native ad networks, such as Outbrain and Taboola, are platforms that connect advertisers with publishers who display native ads on their websites or apps. These networks often have a large pool of publishers and can provide access to a wide range of audiences.
Social media: Social media platforms, such as Facebook, Instagram, and Twitter, offer native ad formats that blend in with the user's feed. These platforms have large user bases and sophisticated targeting options, allowing advertisers to reach specific audiences.
Content recommendation engines: Content recommendation engines, such as Revcontent and Content.ad, are platforms that suggest content to users based on their browsing behavior. These platforms often display native ads alongside content recommendations.
Programmatic advertising: Programmatic advertising uses algorithms to automate the buying and selling of advertising space. Programmatic platforms, such as DoubleClick and AppNexus, can offer native ad formats and sophisticated targeting options.
Ultimately, the choice of traffic source depends on the goals of the native ad campaign and the target audience. Advertisers should carefully evaluate the options available and choose the traffic source that best meets their needs.