Internet marketing is a hot topic today! You will find many advice and tricks on the Internet, and many of the answers shown in this topic are excellent strategies: SEO, marketing on social networks, email marketing, mutual links, etc.
Marketing in social networks. What specific social networking sites use your IS? What are their behaviors and preferences on these sites? What do they talk about your brand / company / product? Are there any features of social networking sites (for example, hashtegi on Twitter or polls on Facebook) that you can most use to attract their attention? What images / visual effects do they like?
SEO. What keywords are usually looking for people from your target audience? What sites of your competitors do them like and how did they know about these sites? Can you learn something on these competing sites? Are your IS (perfect customers / customers) to advertising in Google and other search engines