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Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales.

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In an affiliate network, an affiliate earns a commission for marketing another company's or person's products. Whenever an affiliate promotes a product, they earn a piece of the profit from each sale they make. The leads and sales are then tracked via affiliate links that lead the prospect from one website to another.