Paid search traffic: Traffic from search engine results that is the result of paid advertising via Google Ads or another paid search platform. Referral traffic: Traffic that occurs when a user finds you through a site other than a major search engine. A few times it might happen that paid social traffic would not show up in google analytics as it means that traffic was bad traffic, traffic thatโs fake, or from a bot, google analytics filters out that kind of traffic as their search engine itself, doesnโt include that as points when ranking a certain page. For more, you might check the digital marketing blog or visit here.
