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In India, cricket isn't just a sport—it's a way of life. Millions of passionate fans constantly seek their next thrill, and betting offers are a real treat for them. With iGaming being one of the stable and profitable niches in affiliate marketing, India brims with potential. At Trafee, we seized this opportunity by tapping into this massive market, and now we're ready to share our insights on working with cricket gambling offers. Ready to hit the jackpot? Then, read our case study on how to maximize your CPA campaigns in India. First Step: Choosing the Right Offer So, why is India a goldmine for affiliate marketers? It has everything needed for successful campaigns: a vast audience, a growing market, solvent players, and widespread internet access. No wonder all affiliates are chasing this segment! In the bustling Indian online world, with 600 million users vying for attention, we've prepared two top gambling offers for you: Melbet CPA (#12357) and Parimatch CPA (#12341). #12357 Melbet CPA Melbet is a well-known platform for managing and monetizing betting and gambling traffic. It offers easy and quick setup, high commissions, and apps for iOS and Android. How does it work? Well, this offer uses a CPA model, where advertisers pay for a specific user action (making a deposit) in their casino. You get paid every time a new player signs up and deposits at least 200 INR. And if that player deposits $3 or more, the publisher earns $30 per conversion. #12341 Parimatch CPA Now, let's talk about Parimatch. It's a betting platform that monetizes traffic for sports betting, esports, general betting, and classic casino games. The platform also offers a wide range of iGaming-themed games and, like Melbet, uses a CPA model. In this case, if someone you refer signs up and deposits at least $5, you, as a publisher, will earn $30 per conversion. The Strategy Behind The secret to success lies in a well-crafted strategy. In our case, it's based on the extensive use of cheap Indian traffic. Imagine paying just $0.02 per click! That's way below the average for the country. The main advantage, however, is the low baseline – you only need to generate $3 to $5 in deposits from a new player to earn a commission. Not bad, right? But it's not just about the low cost. At Trafee, we know that quality traffic is key. So before we dove headfirst into the world of cheap Indian clicks, we did our homework and really got to know this audience. Here's what we found. First – cricket betting is a huge part of Indian culture, uniting men of all ages. Excitement rages in the hearts of both young (25-year-old) and experienced players (55-year-old), and even elderly people (75-year-old) are not averse to trying their luck. Second – the male audience dominates the internet in India. According to our internal data, there are 3 to 4 times more men online than women, which means this audience has enormous potential. Third and most importantly – the mobile audience dominates. So, we’ve based our strategy on these insights: We're targeting men of all ages. All our ads are mobile-friendly for easy phone viewing and optimal user experience. We carefully select platforms where our target audience hangs out. How to Target Your Ads for Cricket Offers on Facebook? Here are some tried-and-true targeting settings to help you reach the hottest audience for your cricket offers: GEO: Devices: iOS 12.4 and up, Android 6.0 and up. (These are the devices most likely to support betting apps.) Age: 25-55 (This is generally the most active age group for betting. Cities: Major metropolitan areas (where you'll find the most cricket fans). Interests: Cricket: teams, players, leagues, tournaments, news, predictions, statistics Entertainment: websites, blogs, reviews, sports event previews Gambling: betting, online casinos, gambling games Keywords: cricket, cricket betting, cricket predictions, online casino, gambling And there you have it! Your target is now ready to attract maximum traffic! Creatives That Actually Convert Creatives are the key to success in this game. Let's figure out how to use them effectively, considering the unique aspects of the Indian market: Language: India is a multilingual country. Use the language that resonates with your target audience. Hindi, Telugu, Bengali, and Marathi are just a few examples. By the way, all our creatives are carefully crafted under the guidance of a native Hindi speaker, as Google Translate just doesn't cut it for this. Consistency: The language in your creative and landing page should match. Inconsistency (like a Hindi banner linking to an Urdu page) will turn users off. Socio-economic factor: The internet, sports betting, and jackpots can offer people from lower castes a chance to improve their lives. When it comes to the creatives themselves, you don't need to be a genius. Just use clear images and text, and focus on visuals: Pre-landing pages with success stories and interactive elements Images of famous cricket players, exciting moments of matches, and pictures of big winnings. Banners and landing pages with emphasis on big bonuses and jackpots Here are some headline examples we've tested: Become a cricket champion and win millions! Cricket betting secrets from the pros. Guess the match result and get a bonus! And here are some sample texts: "I've always loved cricket, and now I can earn money from it! Thanks to cricket betting, I won a new car and travelled the world." "Don't miss your chance to become a millionaire! Sign up at our bookmaker and get a 1000 rupee bonus on your first deposit. Bet on cricket and win!" "Our experts will help you make the right cricket bet. Follow our predictions and increase your chances of winning!" Campaign Optimization Trafee's dashboard is your go-to tool for tracking and tweaking your campaigns. For example, we tested over ten cricket creatives and only kept the ones that converted the best. Don't be afraid to experiment! The more you try, the better your chances of success. Cut those low-performing creatives and remember: higher click-through rates (CTR) and return on investment (ROI) mean bigger profits! In targeting, we made the following changes: Language: Hindi States: Punjab, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala - this is where CR is breaking all records. And Our Results: We spent: $452.40 Conversions: 52 successful deposits (26 on Melbet, 26 on Parimatch) Profit: $1560 And a fiery ROI: 245% Today, we pulled back the curtain on the secrets of gambling and showed you firsthand how profitable cricket can be. And these aren't just empty words! With Trafee, gambling becomes a win-win lottery where your prize is steady profit! Ready to see for yourself? Join Trafee today and start profiting from gambling!
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This affiliate marketing case study was published by one of the most respected affiliate marketers in the industry: Matt Diggity. In this first installment of the Project Cashflow case study, you’ll learn about Matt’s approach to choosing a niche, the pros and cons of buying an existing website, finding the right site to purchase, basic affiliate site valuation and negotiation, and more. You can then follow along with the journey as he publishes new blog posts each month with site updates. https://diggitymarketing.com/project-cashflow-nov-2020/
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This case study covers the journey of a client who bought a Done-For-You Amazon affiliate website from Web Asset Builders, and how the site went from zero traffic to reaching 21,000 visitors and $2000 per month in 9 months. https://webassetbuilders.com/amazon-affiliate-niche-site-case-study-2000-per-month/ Summary 21K Traffic - This website went from 0 to 21,000 visitors per month on average $1300/m Earnings - Earnings went from 0 to $1,300 per month on average 1300% ROI - The client spent $5500 total and the current website valuation is around $40,000, plus earnings so far
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In this case study, you’ll learn how NichePie took the famous website affiliate marketing website 10Beasts.com to $4,500 in monthly earnings in just 4 months. The site then went on to make $40,000 by month 8 and kept growing. Luqman Khan, the owner, eventually sold the affiliate site for over half-a-million dollars. Inside this case study, you’ll get important insights into the keyword research process, site structure, content structure, SEO, and link building. The article also includes lots of screenshots to help you follow along with the journey. https://nichepie.com/amazon-affiliate-site/
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Authority Hackers has a popular blog, podcast, and course on affiliate marketing. Many affiliate marketers consider AH to be the best in the business for teaching aspiring entrepreneurs how to create profitable affiliate sites from scratch. In this case study, you’ll learn everything AH did to grow and sell a niche website for 6 figures in 18 months. It’s literally an entire blueprint from concept to final sale. https://www.authorityhacker.com/how-to-sell-your-business/
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Here’s another Amazon affiliate marketing case study worth reading in depth. Dom Wells from Human Proof Designs posted this case study on Fat Stacks Blog with a detailed focus on content types, content timelines, link types, and link timelines to help other affiliate marketers improve their sites to make more money. https://fatstacksblog.com/amazon-affiliate-website-case-study/
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If you haven’t seen this Amazon affiliate marketing case study yet, then you should set aside some time to dive into it. Spencer Haws from Niche Pursuits documented the entire journey of building an affiliate site called “Own The Yard” that covered topics like yard games, animals, yard tools, gardening, and backyard gear. Check it out to get the entire timeline of the site build and major milestone achievements. https://www.nichepursuits.com/projects/niche-site-project-4/
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In this case study, you’ll learn how the owners of Finvsfin.com scaled their affiliate marketing website from $0 to $20,0000 per month in one year. Includes strategies on keyword research, how to structure content, ways to attract backlinks, optimization tactics to grow their traffic, and more. FinvsFin is an example of what I’ll call the modern comparison shopping site — helping readers make decisions and getting paid for it. And since comparison shopping was my original side hustle over a decade ago, this was especially fun to dive into. https://www.sidehustlenation.com/affiliate-marketing-case-study/
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This website had been hit with a Google penalty and traffic was down 80%. See how Intergrowth helped the site recover and grow 124% in 6 months. Bounce rate improved by 15% and average session duration increased by 40%all the while goal conversions increased by 526%. Choose Wheels isn’t like most successful affiliate marketing websites. They don’t have a massive monthly ad spend. They don’t rely on sending people to landing pages through Facebook Ads to make money. Instead, they rely on great content. https://inter-growth.co/content-marketing/case-studies/choose-wheels/
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Follow the steps Contentellect is taking to grow an affiliate marketing website from $0 to $10k a month in under 24 months. Includes a breakdown of the monthly costs, income, and traffic. Summary Stats Site Launched: June 2020 Investment to date: $10,296.68 Income to date: $17,603.39 Estimated site value: $35,000 ROI to date: 410% Costs to date Domain: $29.17 (aged domain from Godaddy auctions) + $18.17 renewal + $20.17 renewal. Hosting: $250 (WPX) + $250 renewal. Content cost: $7,243 (250,000 words. Bought using our content writing service). Links: $1850 (we’ve bought 15 link insertions and 7 guest posts. Acquired via our link building service). Citations: $20 + $29 (from SEOButler) Social Profiles: $7 (Fiverr) VA for posting: $450 (used our virtual assistant service) Web services: $89.99 (keyword research tool) Total Cost: $10,296.68 Income to date October 2020: $167 December 2020: $215 January 2021: $523.44 August 2021: $701.93 December 2021: $1,077.05 January 2022: $1,063.55 May 2022: $1,145.70 Total Income: $17,603.39 Traffic to date July 2020: 217 sessions August 2020: 755 sessions December 2020: 10,254 session January 2021: 11,558 sessions July 2021: 19,820 sessions August 2021: 20,927 sessions December 2021: 25,804 session January 2022: 25,047 sessions May 2022: 31,546 sessions https://www.contentellect.com/affiliate-marketing-case-study/