EVADAV TRAFFIC GROUP – More Than an Ad Network: Performance Marketing, Apps, and Search Arbitrage

[EVADAV]

Meet May’s Digest of Top GEOs, Formats & Creatives!

Struggling with low CTRs or weak conversions? Then you should definitely take a look at our cheat sheet for effective ad strategies in May 2025

Our latest data-driven material reveals what’s working right now in performance marketing, providing insights on:

 Top advertising formats – ad types to reach audiences effectively
 Top-performing GEOs – countries with the highest bids
️ Top creatives – ways to design ads for maximum returns

Instead of guessing, use real trends from top CPA campaigns to:

 Cut wasted ad budget
 Scale winning offers faster
 Stay ahead of the competition

Get inspiration and insights to generate maximum returns out of your advertising budget – explore our blog post

[EVADAV]

 

SIGMA Asia 2025 is Starting Soon ⏳

On June 1-4, Manila will host SIGMA Asia 2025 – the most powerful iGaming and affiliate marketing expo in the region

With over 20,000 delegates, 450+ exhibitors, and high-level speakers, this is more than a conference. It’s where the future of iGaming in Southeast Asia is taking shape.

In our latest blog post, we break down:

 ✔ Why Southeast Asia (and the Philippines in particular) is becoming a top GEO
 ✔ Who you’ll meet at SIGMA
 ✔ What makes this event so valuable for affiliates and advertisers
 ✔ Who’s behind the SIGMA brand

If you're looking to run a business in Asia, you should not miss this summit!

Read the full article on our blog and find out why EVADAV recommends SIGMA Asia 2025:

[EVADAV]

Bitget Campaign in Vietnam: How We Maximized Crypto Conversions

Promoting a cryptocurrency project requires a strategic and data-driven marketing approach. EVADAV’s media buying team demonstrated it when working with an offer for Bitget, one of the leading cryptocurrency exchanges. In the testing described below, we reached remarkable results by leveraging precise targeting, cost optimization, and high-impact creatives.

Campaign Overview

Offer: Bitget cryptocurrency exchange
Geo: Vietnam
Revenue Model: 35% Rev Share
Approval Time: 30 days
Cookies Duration: 30 days
Test Budget: $1,500 (adjusted to $1,579)

Bitget’s primary goal was to maximize conversions while maintaining budget efficiency. Here’s how we achieved an impressive ROI of over 25% by optimizing our overall strategy.

Step 1: Setting up the campaign

To maximize reach and engagement, our media buying team used two powerful ad formats:
- Push notifications
- Popunders

Working with both mobile and desktop traffic in Vietnam, we focused on Android OS 15 and iOS 18 to reach users with up-to-date devices and ensure higher engagement rates.

Step 2: Adjusting CPC

The initial CPC stood at $1.9, but through strategic adjustments, the team reduced it to $0.41 thanks to:
- Premium traffic sources. EVADAV’s account manager helped improve traffic quality by using Black and White lists.
-Automated filtering. The system of automatic rules turned off poorly performing campaigns and sources, leaving only the most efficient ones.
- Bid adjustments. Bids were refined based on real-time performance data.

Finally, impressions per user were limited to avoid ad fatigue.

Step 3: Creative strategy featuring Lionel Messi

A standout element of the campaign was the use of creatives featuring Lionel Messi, Bitget’s official ambassador. These ads were exclusively used for Push Notifications, capitalizing on Messi’s global appeal to boost engagement and trust. The landing page also incorporated football-themed elements from LaLiga, which Bitget sponsors.

Step 4: Monitoring and optimization

Key KPIs included:
-Click-Through Rate (CTR) to measure ad effectiveness.
- Conversion Rate (CR) to assess traffic quality.
- Cost Per Click (CPC) to monitor advertising efficiency.
- Return on Investment (ROI) is used to evaluate overall profitability.

Throughout the campaign, performance metrics were tracked in real time, allowing for continuous adjustments.

Campaign Results

With a total budget of $1,579, the campaign delivered outstanding results:
-Clicks: 3,966
-Conversions: 594
-Revenue: $1,918
- ROI: 25.7%

Later, our media buying team scaled up this strategy with significantly larger budgets.

 

Want to repeat this success or outperform it?

 

[Download the Full Case Study Here]

Explore the PDF and use proven strategies. Our managers will help you at every step of your ad journey, from setting up to analyzing statistics.