Top 8 affiliate marketing trends in 2023

[Daniel]

According to influencermarketinghub.com, the following are the top 8 affiliate marketing trends in 2023

1. The top affiliate marketing trends for this year are:
2. More Influencer Partnerships
3. More Brands Will Tap Micro and Nano-Influencers
4. Living in a Post-Cookiepocalypse World
5. Cross-Device Tracking Will Be Prioritized
6. In-App Monitoring for Improved Consumer Insights
7. Voice Search SEO Will Continue to Rise
8. Blog Link Building Approaches Will Be Diversified

More Influencer Partnerships

Influencers have huge "followings" (hundreds to millions) and high organic traffic to their websites or social media accounts. These days, influencers can monetize their followings without waiting for marketers to approach them for an affiliate program.

Influencer marketing has grown to become a 16 billion-dollar industry and will continue to evolve in the coming year.

More Brands Will Tap Nano and Micro-Influencers

With 2023 being more about digital advertising and social marketing, companies will strategically place their trust in nano and micro-influencers. These small-scale online influencers have much more potential to reach niche users, who could eventually become loyal brand customers.

Nano-influencers usually have 500-10,000 social media followers, while micro-influencers generally have 10,000-25,000 followers. These influencers can be significant assets to your brand if you seek more creative and unique content. Since they belong to a "micro-niche" bubble, their popularity among their followers is much greater, which helps them get better brand recognition, engagement, and loyalty for your product or service.

Living in a Post-Cookiepocalypse World

More websites are seen to have embraced the demise of cookies and the emergence of alternative ad technologies, such as contextual targeting. GumGum's latest research shows 61% of advertisers in the US use contextual targeting, while 25% want to spend more on ads. This means that more companies will look for ways to reach a broader audience in more meaningful and relevant ways.

Contextual targeting is an advanced form of marketing that allows advertisers to select from an array of sponsored content to be displayed on the user’s screen based on the content they view.

Cross-Device Tracking Will Be Prioritized 

Affiliate marketers need to prioritize mobile clients in the coming year. Statistics show that 62% of smartphone users have made at least one purchase using their device. As more people use their phones to shop online, you'll need to consider leveraging cross-device tracking.

Cross-device tracking can deliver customized, relevant, targeted ads to a specific customer base. It identifies the best channels for converting potential customers to actual clients.

[Belezza]

I'm curious to see how the voice search will turn out. And also the evolution of the hype about the metaverse.

[Guest]

6 hours ago, Belezza said:

I'm curious to see how the voice search will turn out. And also the evolution of the hype about the metaverse.

Voice Search was a so-called trend for many years (I heard of it as a trend around 2017) but never really took off. Sure, some devices benefit from it, but that's it. However, with Chat GPT being implemented in Bing and when all the questions are asked similarly to voice search, we may see it being resurrected. 

Regarding metaverse, I have to agree I don't know much, and I think we are far behind in seeing any workable version. Like 15-20 years, if you ask me.

What's your opinion, @Belezza?

[Mondiad]

Not sure if this is a trend but what do you say about the AI buzz?

For example, we've seen growing interest towards ChatGPT in our industry so we recently published this article on how to use it to help your daily tasks. 👈

It is truly useful, you can conduct market research, write persuasive copy for ads or blog posts, generate code snippets to create/optimize basic web pages and many more.

Have you used ChatGPT or any other AI tool yet? 

[Guest]

1 hour ago, Mondiad said:

Not sure if this is a trend but what do you say about the AI buzz?

For example, we've seen growing interest towards ChatGPT in our industry so we recently published this article on how to use it to help your daily tasks. 👈

It is truly useful, you can conduct market research, write persuasive copy for ads or blog posts, generate code snippets to create/optimize basic web pages and many more.

Have you used ChatGPT or any other AI tool yet? 

@Mondiad, you folks created an excellent article there on how to use Chat GPT for marketing, especially affiliate marketing. While I will not trust ChatGPT when it is about researching the competition and the market, I know it can produce valuable insights that a specialist should verify and improve.

On the other hand, I find ChatGPT really helpful in creating marketing slogans, ad copy, buyer personas, and other materials that, again, a specialist can use as a starting point and to test the best version in live.

I've used ChatGPT in creating content, but again, I don't rely 100% on AI because, again, everyone gets the same results (ad copies, articles, etc.) but the company that can get a competitive advantage will win! 

 

[Mondiad]

On 7/21/2023 at 4:03 PM, topgoldforum said:

@Mondiad, you folks created an excellent article there on how to use Chat GPT for marketing, especially affiliate marketing. While I will not trust ChatGPT when it is about researching the competition and the market, I know it can produce valuable insights that a specialist should verify and improve.

On the other hand, I find ChatGPT really helpful in creating marketing slogans, ad copy, buyer personas, and other materials that, again, a specialist can use as a starting point and to test the best version in live.

I've used ChatGPT in creating content, but again, I don't rely 100% on AI because, again, everyone gets the same results (ad copies, articles, etc.) but the company that can get a competitive advantage will win! 

 

Totally agree with you.
Any help is welcomed, especially if you are a beginner but take everything with a grain of salt and put in your own unique input.