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Here is the difference between value-based software pricing vs needs-based software pricingΓΒ https://softwarepricing.com/blog/whats-the-difference-between-value-based-software-pricing-and-needs-based-software-pricing/ The value to users of your application makes you constantly to research the perception of your product. If the customers are satisfied very much and are willing to pay more for some additional features, then the price may be increased. Based on needs, it's simple. The more users need your application, the more they are ready to pay for it.