Wow sounds pretty lucrative. I recently saw something similar on the Internet, but the scheme was quite different there. It involved SproutBoxMedia guys, and they worked with clients.
Their job was to promote the customer to the top positions in the search engine. By the way, to get into the top 20 Google means a huge increase in interest in your site. Accordingly, huge sales, hence the fact that the price of such accounts outrageous, but it is fully recouped when your product at least a little popularity.