Jump to content

David1win

Members
  • Posts

    6
  • Joined

  • Last visited

Everything posted by David1win

  1. Gambling Advertising in 2024: Predictions The iGaming business is growing rapidly, and it's expected that the worldwide market value will be around $127.3 billion in 2027 (GrandViewResearch). It shows a CAGR of 11.5% from 2020 to 2027. The strong expansion is because of several things: the advancement in technology, changes happening within rules and regulations worldwide plus changes in what customers want to use. For affiliates and webmasters, this growth means many chances for profit. But it also makes the competition even more intense because there are already many people working in these areas now. As we move into the second part of 2024, success will come from adjusting to new trends and using advanced strategies. Because mobile gambling is now more than half of the worldwide online gambling market, along with AI-powered customization becoming usual and not unusual, keeping up-to-date becomes very important. This guidance provides you with understanding and methods for flourishing in the lively field of iGaming affiliate marketing. Leveraging AI and Personalization in iGaming Promotion The world of iGaming is being transformed by Artificial Intelligence, and it's predicted that 85% of online casino operators will incorporate AI algorithms into their systems by 2025. The change isn't only focused on enhancing backend operations; it's also altering the way in which affiliates can market iGaming platforms. Personalization through AI provides never-before-seen targeting accuracy. With the ability to analyze user actions, likes, and betting habits, AI can make uniquely suited experiences for each person. For affiliates this shows a chance to promote offers that are likely to match with each user individually, possibly boosting conversion rates by 30%. Also, AI is helping in increasing the ability to detect fraud. Certain platforms have stated a 60% decrease in fraudulent activities following the use of AI-based systems. This not only safeguards the operators but also guarantees that affiliates are recognized for their work at an equitable rate and establishes confidence within this domain. Chatbots and virtual assistants, which function on the basis of natural language processing, are getting more advanced. These AI-powered instruments can manage around 80% of typical customer questions, allowing human resources to concentrate on more intricate duties. Affiliates have the ability to exploit this technology for immediate assistance with possible customers; it greatly enhances user experience and conversion rates. Predicting analytics, an additional AI use, lets affiliates foresee what users will do and prefer with an accuracy level of 85%. This permits proactive marketing methods: for instance, affiliates can promote certain games or bonuses to users just when they are probably interested in them - this action may double engagement rates. Capitalizing on Major Sporting Events Big sporting events have always been good for the iGaming industry, but their effect is now even more intense. The 2024 schedule is full of significant events like Copa America, EURO 2024 and Olympic Games in Paris which all offer special chances to iGaming affiliates. In the 2020 EURO (which took place in 2021), there was a rise of 21% in engagement with online sports betting versus regular seasons. For EURO 2024, they expect an even bigger surge where predictions estimate a boost of betting activity by about 30-35%. That may lead to more visits and transactions for affiliates who make good use of these events. The Olympics have many different types of bets available. For example, the Tokyo 2020 Olympics (which happened in the year 2021) showed a 79% rise in betting handle compared to the Rio Olympics from 2016. With niche sports and esports gaining more traction among bettors, it's predicted that the Paris 2024 Olympics could potentially provide over 400 betting markets across different disciplines. For these events, it is important to plan ahead. Affiliates can prepare by making content calendars that match with the event schedules; creating sport-focused landing pages; and designing promotional activities for specific targets. That alone can boost conversion rates up to 25% during big tournaments. Betting done in real time is now a very important part of sports wagering, and certain operators say it makes up more than 70% of their total sports bet revenue during big events. Those affiliates who are good at promoting live betting choices and giving live updates have much to gain from this trend. Emerging Markets and Diversification Strategies In the iGaming market, mature markets such as the US and UK have a strong standing. However, there are also important growth chances in emerging markets. For example, Asia-Pacific is predicted to increase at a CAGR rate of 13.2% from 2020 until 2027 which exceeds the average growth of the global market during this same period. Africa is a place where iGaming can expand due to its youthful, technology-friendly population and growing use of smartphones (anticipated to hit 65% by 2025). Nations such as Nigeria, Kenya and South Africa are at the forefront of this development with predictions for African iGaming market reaching $5.6 billion before the year 2030 arrives. Yet, accessing these markets is not simple. Different cultural sensitivities, regulatory scenarios and user choices make it necessary to have strategies that are appropriate for each market. Localization is more than just converting words; it's about knowing local sports likes, payment ways and cultural subtleties. Diversification is not only about geography but also expanding to different target demographics. Even though the main audience has always been young males aged 18-34, there is a new opportunity in other segments. For example, female gamblers now make up 33% of online gamblers in certain markets and this number keeps increasing steadily. The group of people aged 55 and above, also known as the silver generation, is often neglected. These individuals are becoming more digitally skilled and have extra money to spend. This demographic presents a considerable chance for growth in markets that have an increasing number of old people, such as Japan and Western Europe. Advanced Tips for Affiliates If you’re trying to capitalize on new trends this year, maybe you should consider our tips. They’re short but we believe they'll reshape the whole industry. Optimizing for Mobile Mobile devices now take up more than half of the online gambling traffic. It's crucial to optimize for mobile, so make sure your sites and engaging apps are responsive and load fast (try to keep it under 3 seconds). They should also offer a smooth user experience that works well on different devices. Implementing Advanced Gamification Elements Gamification can enhance user involvement by almost 47%. You can include features such as leaderboards, achievement systems and loyalty programs to encourage users to keep returning. Regardless of the way you attract more traffic to your business, gamification can make a difference. Leveraging Blockchain and Alternative Payment Methods A new trend in iGaming is the rise of cryptocurrencies, with a few operators stating that around 20% of their transactions are done using these digital currencies. Encourage promotion for platforms that provide crypto options, as they can benefit from this increasing market. Creating Engaging and Compliant Ad Creatives Be careful with increasing scrutiny, check if your ad creatives are engaging and meet the rules. Do data-based A/B testing to get more from ads, maybe raise click-through rates by 30%. Partnering with 1win for Unparalleled Success In the iGaming affiliate marketing arena, picking a fitting partner is crucial. 1win Partners separates itself from the rest with its top-tier commission setup that grants $200 CPA and a striking 50% revenue share on GGR. This model demonstrates great appreciation towards affiliates' work, especially when there are many visitors such as during big sport events. Yet, it is not only about the high commissions. The advanced analysis tools and marketing materials from 1win Partners help affiliates to make their campaigns more efficient and achieve unmatched growth. We provide real-time reports, top-level tracking systems, and a support group that is always ready for you - everything necessary to benefit from the expanding iGaming market and lift your affiliate business up.
  2. Potential of Sporting Events for the Gambling World and Traffic Generation Big events draw more attention. Copa America and EURO 2024 brought a lot of attention, and we will witness the Olympic Games in Paris later this year. That brings to the question one main thing—how big of an impact such events carry on the whole gambling world. That is especially true for traffic generation for sports betting affiliate marketers. What is the impact of big events for iGaming operators and affiliates? Major sporting events like Euro 2024 and Copa America 2024 drive significant increases in betting volume. These tournaments attract millions of viewers worldwide, many of whom are eager to place bets on their favorite teams and players. The excitement and emotional investment in these events often lead even casual fans to try their hand at sports betting. Operators see a substantial uptick in both the number of bets placed and the total amount wagered during these periods. For Euro 2024, bookmakers report strong two-way action on matches, indicating high engagement from bettors. The competitive nature of the tournament, with many closely contested games, creates numerous betting opportunities and keeps interest high throughout the event. Copa America 2024 shows similar trends, with certain teams like Argentina featuring prominently in many parlay bets. The presence of star players like Lionel Messi further fuels betting interest, as fans and bettors alike are drawn to wager on the performances of football icons. Such mainstream sporting events often attract a more diverse audience than regular sporting fixtures. Operators and affiliates can reach new demographics and expand their user base. Tailoring offerings and marketing strategies to appeal to different segments - from die-hard fans to casual viewers - allows them to tap into previously unexplored markets. Strategic opportunities for affiliates and operators Major sporting tournaments provide unparalleled marketing opportunities for gambling operators and affiliates. The concentrated global attention on these events allows for highly targeted and effective marketing campaigns. Here’s a list of interesting things to apply: Develop event-specific landing pages optimized for SEO and user experience Create comprehensive content calendars aligned with tournament schedules Implement real-time odds widgets and live score trackers to boost engagement Leverage push notifications for timely updates on matches, odds, and promotions Design mobile-responsive layouts to capture the growing mobile betting audience Incorporate interactive elements like prediction contests or fantasy leagues Optimize site speed to handle increased traffic during peak tournament periods Implement chatbots for instant customer support during high-volume periods Use data analytics to identify and capitalize on trending betting markets Implement A/B testing for promotional banners and call-to-action elements Offer in-depth tournament guides and betting tips to establish authority Target demographics diversification Casual fans who don't typically engage in sports betting may be more inclined to place wagers during high-profile events like Euro 2024 or Copa America. Operators tailor their marketing and product offerings to appeal to these novice bettors, often emphasizing ease of use, educational content, and low-risk betting options. Women are becoming a key demographic in sports betting, particularly during major tournaments. They tend to prefer in-play betting and engage with sports they actively follow. Operators are responding with women-centric marketing campaigns and sponsorships of women's sports events, challenging the traditionally male-dominated perception of the industry. The silver generation, typically overlooked in iGaming, presents a lucrative opportunity during major sporting events. Bettors aged 55 and above, with increased digital literacy and disposable income, show growing interest in online wagering. They often have a strong affinity for traditional sports and tend to place larger, more considered bets. Tailored approaches for this age group include simplified interfaces, traditional customer service options, and marketing that emphasizes nostalgia and the social aspects of sports betting 1win always goes beyond At 1win, we recognize the potential of major sporting events like Copa America, EURO 2024, and the upcoming Olympic Games. These events offer webmasters and affiliates prime opportunities to boost traffic and conversions through increased betting markets and higher odds. 1win Partners provides an industry-leading program with CPA up to $200 and 50% revenue share on GGR. We equip our partners with advanced analytical tools and marketing resources to optimize campaigns and drive growth. Join 1win Partners to maximize your earnings during these high-profile events and beyond. Our program offers real-time reporting, dedicated support, and everything you need to succeed in iGaming. Partner with 1win to unlock your full potential in this thriving industry. Final words In conclusion, major sporting events like Euro 2024 and Copa America present unparalleled opportunities for growth in the iGaming industry. The surge in betting volume and user engagement during these tournaments provides a platform for expanded reach and increased traffic. However, the true potential lies in leveraging these events for long-term success. If you manage to ride the trend, you can capitalize your opportunities and bring them on a whole new level.
  3. Join 1win at iGB L!VE Amsterdam - The Future of iGaming Awaits! Are you ready to step into the future of iGaming? 1win invites you to join us at iGB L!VE Amsterdam, the most sought-after event for iGaming professionals worldwide! 9,000+ affiliates, operators, and iGaming fans will be there! - When: July 17-18, 2024 - Where: RAI Amsterdam - Find us at: Booth 11-D42 Why visit 1win at iGB L!VE? - Discover our cutting-edge affiliate program - Learn about our industry-leading payouts - Experience our futuristic, cybernetic-themed presentation - Meet our top executives and affiliate managers - Win amazing tech prizes, including something truly special! Don't miss this opportunity to see why 1win is revolutionizing the iGaming industry. Our team is eager to meet you, share insights, and explore how we can grow together. Remember, the future of iGaming starts here - at 1win's Booth 11-D42! See you in Amsterdam! P.S. Be one of the lucky visitors to win our exclusive high-tech giveaways. Trust us, you won't want to miss this!
  4. Hey there, fellow iGaming enthusiasts! We're super excited to let you know that we're heading to iGB LIVE in Amsterdam this July 17th and 18th. As part of the 1win team, we can't wait to meet you all and share some exciting stuff we've been working on We pay well and care about affiliates We've always believed in taking care of our partners, and we're sticking to that promise. We've got some pretty sweet deals lined up for our affiliates. Think personalized CPA deals that can go up to $200 and RevShare starting at 50% on GGR. Our commitment to high trust scores, flexible models, and real-life results sets us apart, and makes us a preferred choice for affiliates globally. We provide unique chances for affiliates to experience the full benefits. The platform includes more than 20 GEOs, which assures wide coverage and excellent LTV. Affiliates can get weekly payments, analytics in real-time, and custom-made content. 1win Partners is all about ensuring success for affiliates. We focus on transparency, teamwork, and creative ways to boost growth. Our team always puts in the effort needed to help our partners succeed - it's simple for them to drive traffic and revenue with us. But that’s not all – we’ll be hosting a giveaway where two lucky attendees will win top tech gadgets. How to Win an Apple Vision Pro We’re taking the excitement up a notch with our exclusive Apple Vision Pro giveaway! Here’s how you can enter: Visit our booth (11-D42) and leave your business card in the special box. Scan the QR code at our booth. Follow @1win.affiliate on Instagram. Post an Instagram story and tag @1win.affiliate. Join us at booth 11-D42 on July 18th at 3:00 PM for the giveaway announcement. But that’s not all! We’re also giving away our 1win Cyber Dog. Follow the same steps to participate and increase your chances of winning this unique tech gadget. Don’t miss this opportunity to connect with industry leaders, gain valuable insights, and walk away with amazing prizes. We look forward to seeing you at iGB LIVE in Amsterdam! https://1win-event.com/v3/2925/landing-igb?utm_source=forum_topgold &utm_medium=post_igb_anons&utm_campaign=1winpartners_igb
  5. 1win will take part in iGB L!VE Amsterdam conference. What’s up for grabs? iGB L!VE Amsterdam, set for July 17-18, 2024, at RAI Amsterdam, is one of the most popular events in the whole iGaming industry. The event will gather 10,000+ operators, affiliates, tech vendors, and game providers. It’s used as the perfect opportunity for networking, innovation, and celebration within the sector. Among the participants to consider is us, 1win, a big player in the iGaming market. Our team will showcase our cutting-edge products, provide strategic insight, and aim to build affiliate partnerships for business growth and market presence. We are sure everyone who attends our booth will find something to their liking! We look forward to connecting with industry peers and sharing our innovative solutions. What will 1win do there and how can it benefit the affiliate partners? We will attend iGB L!VE Amsterdam to strengthen relationships with current affiliate partners and forge new collaborations. The event offers tremendous value for attendees, and we are ready to showcase our impressive offerings. Speaking of offerings, our iOS and Android apps provide an engaging user experience, which can provide the best traffic for affiliates. We take pride in our own product and deliver genuine high lifetime value to partners. Affiliates also benefit from weekly payments and can be paid with a variety of payment methods for fast withdrawals. Our exceptional 24/7 partner support and content resources empower affiliates to succeed. Real-time analytics give affiliates crucial insights into their performance. Our brand reaches 20 GEOs, and regular promotions and bonus offers keep players engaged. The platform boasts numerous casino providers and games catering to all tastes. Here some (but not all!) key benefits for affiliates: iOS & Android engaging apps for the best traffic Own product ensuring high lifetime value Weekly payments with various methods and fast withdrawals Exceptional 24/7 partner support and content resources Real-time analytics for performance tracking 1win will hold a couple of exclusive giveaways and present its award-winning iGaming product We will hold a couple of exclusive giveaways and present our award-winning iGaming product. Our affiliate brand, 1win Partners, invites influencers, webmasters, and all iGaming enthusiasts to join us at iGB L!VE Amsterdam for an unforgettable showcase of our industry-leading iGaming product. Our team will host not one, but two exclusive giveaways open to all attendees! A person who visits our booth will have the chance to win an Apple Vision Pro and another pricey tech gadget that will be revealed during the event. In addition to the giveaways, our team will showcase our award-winning iGaming product and present incredible opportunities for influencers and webmasters. With a proven track record of success, we have garnered an impressive list of accolades this year alone. Here is a list of some of them: People's Choice" at AW Eurasia 2024 "Best Casino Operator" at SiGMA Africa 2024 "Sportsbook Operator of the Year" and "Bonus Offer of the Year" at Affpapa iGaming Awards "Best Brand" at MAC 2024 Where can I find 1win’s stand during the event? We will participate in the iGB L!VE event at RAI Amsterdam from July 17th to 18th. Throughout the conference, our company will be located at booth 11-D42. Our team looks forward to reconnecting with existing partners and establishing new relationships during the event. We are available to answer any questions and provide information about our iGaming products and affiliate programs.
×
×
  • Create New...