EVADAV>> Empowering Publishers & Advertisers with Leading Ads

[EvaDav]

Hello, Evadavers!

There are many ways to monetize the traffic, but if we are talking about the long run, the native ads format is the most attractive and efficient.

It is easy to set up, covers all geo, brings a loyal audience, works long-term, and, with the right approach, even improves user experience.

The Evadav team has studied publishers' needs in working with the native format and has developed a new functionality, thanks to which you can increase your profit times without audience burnout.

So, let's look at all the improvements to Evadav's native format in more detail.

What is native ads?

Native advertising is one of the most efficient and loyal formats. Ads are integrated into the website according to the theme and do not look like ads.

The main feature that distinguishes the native format from any other is the consumer benefit. The focus is not on the promoted object but on the content in which the advertising is integrated.

Therefore, the appearance of widgets and the ability to customize them similarly to the site's content are the most important for success in working with native advertising.

What improvements are available to publishers?

Detailed settings of ads appearance are now available in Evadav’s Native 2.0. BTW, you won’t find them in any other advertising network.

To see the updates, you need:

> Log in to the Publisher Personal Account > Streams

> Create a new stream and give it a name

> Select Native format

Adaptive versions

Before:
Previously, the publisher could not configure resizes and adaptive versions of the widget, so the display on each device was not always optimal.

After:
Material settings are divided into 2 Layout blocks: Desktop/Tablet layout and Mobile layout. So the publisher can optimize the widget as accurately and optimally as possible based on the devices of its audience.

In these blocks, you can adjust the number of columns, rows, horizontal and vertical spacing, image aspect ratio, and the maximum number of text lines for Mobile and Desktop/Tablet.

Fixed Widget Size

The Evadav team implemented the ability to specify a fixed size of the native widget. Use the «Fixed Widget Size» checkbox to activate this option.

Before:
The widget automatically filled the available width space and could change the height to accommodate content.

After:
A widget with a fixed width on the page will always look the same as on the preview in the publisher's account so that you can control the appearance before the launch.

Important: Applying the image aspect ratio is impossible using this option because the image dimensions will be calculated automatically.

You can also specify the mobile layout activation width option. It automatically applies the layout for desktop versions and tablets or mobile devices.

The layout will automatically switch to the mobile if the widget container width is less or equal to 450px. If the widget container width exceeds 450px, then the desktop/tablet layout will be applied.

The main advantage of this improvement is that fixed widgets are displayed the same on all devices.

Appearance options

Before:
Minimal settings of the native format widget design.

After:
Now there are more settings, and all are designed to create a widget that will look as native as possible on the publisher's website without standing out of the page's design and context.

Now you can change the appearance options in the block:
- Background color;
- Image border size;
- Image Border Color.

You can also add a zoom effect using the appropriate checkbox.

Text Formatting
Maximum detailed text settings in the Text Formatting block are now available:
- font;
- size;
- color (static and hover);
- bold or italic;
- alignment (left, center, right).

Preview

The preview is one of the most convenient improvements to the native format for publishers, which allows you to see how the widget will look on a particular website.

With this option, you can view the settings mentioned above on the right of the preview and no longer worry that the widget will not look right after being created on the website.

Use the preview to fine-tune your site’s ad display for different devices.

A preview of widget’s all size versions is available:

desktop

tablet

mobile

and even resizable.

For example, the publisher wants to insert a widget in a block of 600 pixels width on the website. It specifies the width of 600 in the Resizable tab in the container's width box and sees the actual display in the preview.

If the widget does not look good, you can easily change the size, for example, 900 pixels, and see how it will look with other parameters and, thus, find the perfect size for your website.

Ads label

Hit the «Show Label» checkbox to add an advertising mark to the widget.

After that, you will have access to all the fields for editing the ads label:
- text;
- font;
- size;
- color;
- position (top right, top left, top center, bottom left, bottom right, bottom center).

Click the Create button to save your widget after configuring all settings.

When editing a widget, press the Update button.

Tracking widget display statistics

The Evadav team also implemented an option to track the widget hitting the browser's viewport.

How It Works:
4. check whether 50% of the widget falls into the viewport (50% by height);
5. if it does, the timer runs with a timeout in 1 second;
6. after this time, a second check is performed: if 50% of the widget is in the viewport, the display event is sent.

The algorithm works until the display event is sent to statistics or the page is closed.

There is a new column - "Visibility," in statistics (the publisher's account) when choosing the native format. It shows the ratio between the number of impressions and times the widget was loaded.

There is also a tooltip near the Visibility column to help all publishers.

Recommendations and life hacks to increase income

- Choose the optimal size of the banner suitable for the placement. Do not ignore the fixed widget option. It will help to avoid incorrect displays on the site.
- Use all options of the Evadav platform to configure the display of the advertisement container to match the page content and design elements as much as possible.
- Test different options for ads placement on the page and analyze their effectiveness.

We hope you liked our native format updates and are happy to test them.

If you have any questions, write to the personal manager, who is online 24/7/365.

Monetize traffic with Native 2.0 from Evadav

[Thodor]

What measures does EVADAV take to minimize the impact of advertising blockers on shows and delivery of advertisements?

[EvaDav]

23 hours ago, Thodor said:

What measures does EVADAV take to minimize the impact of advertising blockers on shows and delivery of advertisements?

EvaDav uses a variety of techniques and approaches to bypass ad blockers and ensure that your ad is shown to the right audience. We constantly monitor and adapt to changes in ad blocker algorithms, develop alternative ad formats and delivery methods, and provide the ability to customize ads to meet user requirements and preferences.

[EvaDav]

Hello, Evadavers!

Exciting News!
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Hunt exactly your Reward!

Follow the activity section right now

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Convert points to Amazon Gift Cards: Redeem your EVApoints balance 1:1 for Amazon Gift Cards, worth up to $1000:

– points for May — in the period from June 01st to 10th.
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Get even more bonuses during the activity period:

Cashback Bonus: Enjoy up to 6% cashback! Ask your manager for more details.

New Customers Get $25: Test your ad campaigns and receive $25 when you replenish your ad balance using the promo code "fishing".

Use the most experience and solid data for your advertisement.

Top Verticals: Advertise in leading verticals like Dating, Gambling, Betting, Trading, Nutra, Webcam, Applications, Software, and Sweepstakes.

Top Advertising Formats:

In-Page Ads: Captivate your audience with visually appealing and interactive ads displayed within web pages.
Push Notifications: Reach users directly on their devices with attention-grabbing messages and offers delivered at exactly the right time to maximize your ad's click-through rate.
Pop-up Ads: Command attention with engaging pop-up ads in adjacent tabs that capture the user's attention.
Native Ads: Seamlessly integrate your ads with surrounding content for a more natural and unobtrusive end-user ad experience and increase your offer's conversion rate.

Don't miss this incredible opportunity to maximize your advertising impact and earn rewards!

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Contact your manager now to get a consultation and upload new ad campaigns on your account to get started with Evadav.com.

If you have any questions, write to us, we are online 24/7/365.

Start your fishing with Evadav - The Leading Ads

[Saithisius]

Tell us about Nativka 2.0, which appeared in evadav. interesting topic? What is there in general for her?

[EvaDav]

11 hours ago, Saithisius said:

Tell us about Nativka 2.0, which appeared in evadav. interesting topic? What is there in general for her?

Hello, native 2.0 is an updated version of our popular format. We have significantly improved its functionality, simplified settings and added new features for users.

[Guest Ballalmeena]

What formats are best for Evadav? Heard that inpeydzh shows a good envelope.

[EvaDav]

6 hours ago, Ballalmeena said:

What formats are best for Evadav? Heard that inpeydzh shows a good envelope.

Hello, different formats have different effectiveness depending on the target audience and the type of offer. Indeed, the inpage shows a good envelope, but we recommend testing other formats to find the most effective option for your specific needs.

[Pakennam]

What affiliate marketing podcasts would you recommend for beginners?

[EvaDav]

6 hours ago, Pakennam said:

What affiliate marketing podcasts would you recommend for beginners?

If you're just getting started with affiliate marketing, we highly recommend joining "Affiliate Marketing Insider" and "The Affiliate Guy Podcast". They provide valuable advice and guidance from experienced marketers and successful affiliates.

[Ageev]

What are the best affiliate marketing podcasts for up-to-date tips and strategies?

[EvaDav]

Hello, Evadavers!

Fishing for prizes from Evadav continues!

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Earn EVApoints for every $40 spent on ads in these countries.

Redeem points for gift cards from Amazon, Apple, Google, Uber, Netflix, etc.

Remember to redeem your points from July 1st to 10th to avoid cancellation!

New customers get a $25 bonus.
Promo code: fishing.

Win prizes like MacBooks and iPhones with Evadav Leading Ads!

Act now

[EvaDav]

23 hours ago, Ageev said:

What are the best affiliate marketing podcasts for up-to-date tips and strategies?

If you're looking for tips and strategies from top experts in the field, "Affiliate Underground" and "The Affiliate Marketing Millionaire Podcast" are the podcasts you should listen to.

 

[Kubessaven]

What improvements did you suggest in the new Evadav native format for publishers?

[EvaDav]

23 hours ago, Kubessaven said:

What improvements did you suggest in the new Evadav native format for publishers?

In our updated native format, we have added detailed settings for the appearance of ads. Publishers can now customize widget sizes, view widget previews, and add an ad label with customizable text, font, size, color, and position.

[EvaDav]

Hello, Evadavers!

We are thrilled to share the news that Evadav will be participating in one of the most highly anticipated events in the affiliate industry – Affiliate World Barcelona on July 12-13. This is a remarkable opportunity to connect with industry leaders, showcase the latest innovations, and exchange ideas with fellow affiliates.

During the event, we will be unveiling our game-changing MultiTag, a revolutionary tool designed to take your affiliate marketing campaigns to new heights. Stay tuned for this groundbreaking release!

Are you attending Affiliate World Barcelona? We invite you to visit our booth #D10 and join us at the Beer Garden, hosted by the Evadav Leading Ads Team. It's the perfect place to relax, network, and enjoy delicious brews while mingling with like-minded professionals. Don't miss out on this fantastic opportunity to connect with industry experts and gain valuable insights.

As a token of our appreciation, we have an exclusive offer for our partners.

We will be raffling off two FREE tickets valued at €2999 each.

Stay up to date and make sure you subscribe to our newsletters and follow us on Instagram for a chance to win!

To schedule a meeting with our team during the event, simply follow the link. We look forward to discussing exciting collaborations and helping you maximize your affiliate marketing success.

Stay tuned for more updates and announcements as we gear up for Affiliate World Barcelona. Don't miss this incredible opportunity to be part of a dynamic and engaging event!

Win a FREE €2999 Ticket to Affiliate World Barcelona - Join Now!

Participation is simple:
1 Create an Evadav account or use your existing one.
2 Top up your ad balance and launch a campaign targeting one or more of the following geos: United States, United Kingdom, Indonesia, Brazil, Germany, France, Italy, Japan, China.
3 Once your campaign is live, send an email to support@evadav.com with the subject line "I WANT TO BARCELONA" using the email address associated with your Evadav profile.
4 We will send you a unique ID, so make sure to save it (Example: 1159077).

Activity period: June 22 - June 28 (7 days). On June 29, we will randomly select two lucky winners using the website RANDOM.ORG - True Random Number Service.

Winners will be notified and provided with their ticket codes on June 30.

But that's not all! This ticket is versatile and can be used by affiliates, arbitrage specialists, company employees, business owners, and publishers without any restrictions. Experience the buzz of Affiliate World Barcelona firsthand!

Remember:
- The ticket cannot be exchanged for cash with the organizers.
- Our team will contact the winners after the draw and share the ticket codes with them. Ensure you provide a valid email address and save your unique ID securely.
- Please use the email address mentioned in your Evadav profile to receive the code if you win.
- Don't miss out on this incredible opportunity from Evadav Leading Ads!

Secure your chance of winning and boosting your business at Affiliate World Barcelona. Create Ad Campaign Good luck!

If you have any questions, write to us, we are online 24/7/365.

[Pharer]

How do the new improvements help optimize ad display across devices?

[EvaDav]

On 6/27/2023 at 2:28 PM, Pharer said:

How do the new improvements help optimize ad display across devices?

We have divided the material settings into two layout blocks: the desktop/tablet layout and the mobile layout. This allows you to optimize the widget as accurately and optimally as possible, based on the devices of your audience.

[EvaDav]

Hello, Evadavers!

Every year, promoting goods or services on the Internet requires a more comprehensive approach. How to choose the advertising format, what are their advantages and disadvantages, and how to properly configure the campaign for the best results?

The Evadav team collected the Klondike of helpful information about formats, the best verticals and geo, system’s sources and updates in one guide.

The profitable world of advertising with Evadav: Leading Ads awaits you!

Effective advertising formats from Evadav

Popunder
Popunder is a landing page that opens behind the main browser’s window. To run the popunder, it is enough to click on any part of the site or open it with the code. Choose this advertising format when you need cheap traffic and have no specified KPIs.

The most popular verticals for Evadav popunder ads:

- dating
- sweepstakes
- APK
- nutra
- finance
- gambling
- questionnaires
- software
- push subscriptions
- mobile subscriptions

Pop-traffic is easiest to convert with SOI offers, where the user needs to go through a simple registration without data validation. So it is online dating, questionnaires, and online raffles show the best results with pop-under traffic. Pop-under is a good choice for offers with soft KPIs.

Most advertisers are pleased with the volumes and convertibility of popunder-traffic in the following regions:

- USA
- India
- Indonesia
- Great Britain
- Brazil
- France
- Germany
- Italy
- Japan
- China

Popunder advantages:
- Guaranteed views.
- The advertisement is shown to a unique visitor only once a day.
- Payment for impressions.
- Reaching a wide audience.
- High traffic volumes.
- Adapted to any device.
- Easy and fast start.

Disadvantages:
- Because of large volumes, it is more difficult to control the traffic quality.
- Do not drive traffic to the offers with traffic KPI, as its pid will be excluded from the offer, that is, blocked.
- It is also worth choosing a different format if you are used to working only with quality leads.

Evadav tip:
We recommend choosing a good hosting for landing. It is best to buy a private VDS (Virtual Dedicated Server) or VPS (Virtual Private Server).

How to get the maximum profit with the popunder format:
- Run campaigns with Whitelists. So you will spend the budget for pop-up ads only on those pages that showed the best results
- Choose premium traffic where the best convertible traffic is collected.
- Add reviews to the landing page.
- Conduct A/B testing of landing pages and offers.
- Run different advertising campaigns for desktop and mobile traffic.
- Use trackers to analyze all indicators of the advertising campaign.
- Use pre-landers.
- Monitor suspicious traffic with trackers.

Launch popunder campaigns right away!

Inpage

Inpage is a new advertising format that looks like a small ad window with an image and text that appears a few seconds after someone gets on the page.

The notification disappears after the user clicks the banner or closes the image. With the inpage format, advertisers have finally reached Apple device owners.

Pros:
> do not respond to browser blocks;
> there is no subscriber base, as there is no need to subscribe to them;
> it is easier to plan the budget as there are no leftover clicks;
> appear suddenly when the user interacts with the device;
> give access to the new and solvent iOS and MacOS audience;
> provide higher conversion in top geo and verticals;
> look maximally native due to the use of custom styles.

Cons:
> There is no large image, making it less visible on the desktop.
> As views are counted right in the moment of ad display, not delivery, therefore they won’t work on the CPM model.
> Users may consider in-page annoying
> The offer’s vertical must align with the website’s thematic.
> Easy to close notification means easy to lose a user.
> There’s a need to track sources properly and exclude non-relevant ones, as traffic volumes are huge.

Custom styles personalize creatives and make the inpage format very effective for most verticals.

The following verticals are in Evadav’s top-list:
- dating
- webcam
- adult games
- utilities
- gambling
- content sites
- APK
- sweepstakes
- betting
- finance

The most inspiring results our advertisers received when promoting dating offers (including 18+) with inpage. Creatives in Social style are as much like notifications from social networks.

The Classic template is ideal for gambling, betting, and sweepstakes.

Utilities and APK work well with creatives in a System style that makes notifications similar to system messages:

Most of the inpage traffic is in these geo:
- India
- Brazil
- Indonesia
- USA
- Thailand
- Italy
- Germany
- France
- Japan
- China

Tips and recommendations on working with inpage format
9. With the help of inpage advertising, you can test new bundles and successfully launch "burnt-out" campaigns with push format.
10. Configure the sources correctly because inpage has specifics that affect the sources.
11. Do not ignore the creation of new black- and whitelists.
12. Use advanced targeting options to avoid unnecessary clicks.
13. When making creatives, remember that for this format, personalization is key.
14. Experiment and take all the advantages. Then you can get the maximum CTR when the CPC/CPM is low.
15. When applying the automated rules, it is crucial to avoid contradictions.
16. Test, test, and test again! This way, you can collect whitelist sources that result in a profit.

With the right approach and with our recommendations you can get such statistics with dating offer:

Launch inpage campaign with Evadav

Push notifications

Push notifications are small ones consisting of a title, description, and banner. It is one of the most popular formats in arbitration. Users subscribe to the mailing list by themselves, which gives you the right to send them messages legally until they unsubscribe.

Pros:
> All creatives are tracked with the help of machine learning algorithms and checked manually to ensure the brand’s 100% safety for a better user experience.
> Flexible targeting.
> More than 3 billion impressions of push ads.
> Access to premium publishers and target audience fitting best to your offers and campaigns.
> Advertisements are always displayed in the most visible spot for a user.
> Evadav gives only the real users and live audience for your campaigns.
> The user subscribes to the website’s notification by him/herself. And he/she can easily unsubscribe.

Cons:
> A user unsubscribes automatically and falls out of the base with cleaning cookies.
> Push notifications often distract users coming when they are not expected. Moreover, if they are sent at the wrong time, they will disappear from the screen in 15 seconds after viewing. It means that the potential audience may not go to landing due to the lack of time to do this.
> Irrelevant send-outs. Not all arbitrage managers do their best to personalize emails.

Top verticals:
- gambling
- software
- utilities
- dating
- webcam
- trading
- betting
- nutra
- finance
- sweepstakes

Best geo:
- USA
- Germany
- India
- Indonesia
- Great Britain
- Brazil
- France
- Italy
- Thailand
- Japan

Creatives
The better you know your audience, the better you can choose creatives, titles, and descriptions to attract the audience's attention and perform the targeted action you need.

Evadav tips for creatives:
- Emotional, contrasting creatives trigger users' attention;
- Numbers instead of words and emojis will make your message more attractive;
- Use a language in creatives that is relevant to the country you target;
- Create your unique creatives, and do not be afraid to experiment;
- Run some small A/B tests;
- Test from 5-10 creatives for one campaign;
- Change creatives often to keep CTR high and get more outreach.

Launch push campaign

Native Ads

Native advertising is a type of banner advertising which is gently and organically introduced into the content. Due to the strict correspondence of the site theme and algorithm selection of impressions based on behavioral analysis, it finds already interested users.

Native ads features:
- Native advertising corresponds to the website theme and adjusts to the type of content.
- The user is not misled due to leaving an "advertising" mark.
- In native ads, the focus is not on the product but on valuable and interesting information that users get.
- Content that integrates native advertising is always unique.
- The information will remain helpful and interesting, even if you remove the native mention of the promoted object.
- It does not block content or disturb users and does not appear in additional tabs without their consent.
- It may contain negative reviews about a product, service, or company, performing, in this case, the role of anti-ads.

Who can work with native ads?

- financial organizations — banks, insurance companies, credit institutions;
- everyone who works in e-Commerce will help to collect basic information about potential leads quickly;
- brands that want to increase recognition and trust;
- real estate agencies (taking into account the region);
- affiliates working in any vertical or geo.

Pros:
> easily targeted;
> gives excellent outreach and engagement without additional investment in advertising campaigns;
> relevant to the interests of site visitors;
> is designed for long-term advertising campaigns, leads traffic longer than any other format;
> native ads are not ignored, and "banner blindness" doesn't affect them;
> does not prevent users from studying the content and does not annoy them;
> you can tell about the benefits and features of the offer;
> does not bother — interesting content is fully watched and read;
> cannot be blocked by browser extensions;
> can be shared by users via free channels;
> natively promoted products and brands a priori trusted, as well as the platform, as users perceive advertising as a recommendation, help, or advice.

Cons:
> the format is not scalable;
> costs more than other formats;
> must strictly comply with the placement requirements of the site;
> native advertising from bloggers is always a risk;
> content must be of high quality.

Top verticals:
- content site
- betting
- gambling
- dating
- trading
- nutra
- crypto
- gaming
- mobile subscriptions
- APK

Best geo:
- USA
- France
- Great Britain
- Germany
- Australia
- Spain
- Canada
- Czech Republic
- Sweden
- Austria
- Belgium

Creatives
Creatives for native advertising consist of a title and an image. Here is how they look on different devices:

Desktop:

Tablet:

Mobile:

The goal of the title is to interest users and make them think while remaining clear and conveying the essence of the content. Use high-quality images for advertising. Image is not just a part of the visual; it reflects the essence of the text, helps convey the vibe, and attracts the user's attention.

Evadav tips: The more organic and properly matched the creatives will be the more clicks and engagement you’ll receive from users in return.

Campaigns with native traffic meet the expectations of advertisers who use recommendations from Evadav experts:

- Test several creatives;
- Study the target audience carefully;
- Use all available targeting settings;
- Do not forget about the uniqueness of promotional materials;
- Use the platform’s flagship options — micro bidding, blacklist and whitelist, and automated rules;
- Choose Evadav premium traffic;
- Use the tips of the personal manager!

And finally, see the statistics of the successful native campaign of our advertiser:
 

Summary
Using our guide in practice, you will have a general picture of all the possibilities Evadav provides. Follow our tips and recommendations, and you are guaranteed a fire profit.

Read the full guide

Join Evadav: Leading Ads

[Somode]

What are the advantages of a new native format from EVADAV over other advertising formats?

[EvaDav]

On 7/13/2023 at 3:35 PM, Somode said:

What are the advantages of a new native format from EVADAV over other advertising formats?

The Native format from EVADAV is one of the most effective ways to monetize traffic. It is easy to set up, covers all gears, attracts a loyal audience and works in the long run. In addition, with the right approach, it even improves user experience.

[Waraniff]

How do DSP platforms work and what are the main types of DSP platforms?

[EvaDav]

On 7/20/2023 at 4:46 PM, Waraniff said:

How do DSP platforms work and what are the main types of DSP platforms?

We use artificial intelligence and machine learning technology in our DSPs to determine the ideal time and place for our clients to advertise online. We offer both full-service DSPs and self-service DSPs, depending on the needs and resources of our customers.

[EvaDav]

Hello, EVADAV-ers!

How do you get more "warm" traffic working with push notifications? Retargeting is one of the effective options that will allow you to return users by showing them personalized advertising.

We know how much you have been looking forward to this and are ready to present you with the opportunity to use retargeting in your advertising campaigns. The feature is already available in the advertiser's personal account on request, and we are eager to tell you all the charms of retargeting.

What is retargeting?

Retargeting is an advertiser’s tool that analyzes users’ actions on a page with an offer to show them relevant advertising. Retargeting aims to retain or return indecisive users interested in the offer but have not brought conversions or have already taken targeted action.
How does it work?
When a user leaves the target page, the system remembers him and allows you to display the advertisement to this user on other resources participating in the retargeting program.

For example, when users migrate to other sites, they may see ads that remind them of your product or service.

Let’s say Alex is interested in the offer and browses the page accordingly. But he never dares to make a purchase or other targeted action. Alex will leave the page and open another site, game app, or social network. Whatever resource he uses next (if this site is in our database for publishers), he will receive a reminder of the incomplete purchase and other offers based on the data collected about him.

What is retargeting for?

Retargeting helps to increase the effectiveness of the advertising campaign, as it allows you to interact with an audience that is already familiar with your offer and has shown some interest in it.

It can help you retain potential customers, increase conversion and improve overall marketing efforts. It is crucial to follow the confidentiality rules and notify users about collecting and using their data as part of the retargeting campaign.

Targeting and retargeting — what’s the difference?

Targeting is the setting of advertising to the target audience on specific parameters. Retargeting involves advertising to already interested users. In essence, for the advertiser, it is like targeting “by interests”, which is impossible in the case of pop- and push-traffic.

About effectiveness of retargeting push notifications

Retargeting push can reach users who click on ads, then convert or interact with target pages.

Retargeting audiences will be collected automatically.

With the help of retargeting push notifications, you can remind users about unfinished purchases and great offers at the most appropriate moment. The tool lets you interact with subscribers for a long time, increasing loyalty and stimulating re-sales.

Interesting to know:
Our internal tests and system statistics show that retargeting push helps return active subscribers and significantly increase conversion. The number of sendouts is unlimited. And since you are now dealing with a "warm" audience, the conversion will be higher than among users who came via regular advertising.

Thus, it is possible to get the audience back with retargeting push notifications much cheaper and faster than using other tools — for example, remarketing through contextual advertising.

It is crucial not to confuse retargeting with remarketing:
The main difference between remarketing and retargeting is how user data is used. Remarketing typically refers to ads placed on third-party platforms to re-attract users, while retargeting involves using collected data to customize targeted campaigns, including their further display.

It is a great way to interact more effectively with the audience and get maximum profit from advertising campaigns.

Advertisers will save time and budget by choosing push notifications for retargeting. You can customize creatives as much as possible by segmenting the audience on various parameters. And this is a direct path to high CTR, CR, and the corresponding ROI.

5 efficient tactics for targeting

Retargeting is very relevant for top verticals such as dating, gambling, betting, trading, gaming, and finance.

To catch up and return the audience, you can:

Remind users of incomplete registrations, remaining goods in the shopping cart, forgotten deposits, and unconfirmed data.

Inform about new messages, profile views, special offers, promotions, sales, and loyalty programs. In betting, it is important to be event-oriented and create push in 2-4 days, depending on events developed at the Championship.

Engage the audience by stimulating it with rewards such as discounts, free spins, bonuses, promo codes, trials, and exclusive content.

Create upsells by encouraging the user to spend more, offering to buy related, similar, or improved products. Registered users can be targeted for the next funnel stage, for example, account replenishment or purchase of VIP status.

Encourage re-sales. Those users who have already been converted once are the best audience, and you can not just let it go. Personalized offers can be used to re-convert actual leads..

Using all methods in a complex, you can effectively restore communication with the audience and get your formula of game-changing sales.

How to set up retargeting

This option is available for push advertising campaigns. It’s enough to take a few simple steps. We’ll show you how to do it.

Select the Push notifications advertising format:

Find the ReTargeting block and select “Targeting” or “Collecting”:

 Audiences in “Targeting” directly retarget campaigns only on Push UserID contained in these audiences.

The audience in “Collecting” serves as a collection of Push UserID.

In the advertiser’s account, the “Audiences” tab now has a new type of audience: “ReTargeting” (by user; push notifications only).

In “Collect users by events,” you should select the type of event by which the audience will be automatically collected:
> Click;
> Conversion.

FYI: UserID parameter helps to track users’ actions and get a complete picture of interaction with the page.
 
Note! Retargeting is also available to API users 2.0, 2.1, 2.2. and allows you to create audiences only by ReTargeting by users clicks type.

Results

We know that you trust numbers rather than words. And, of course, we will not leave you without showing impressive results from using a new feature.

The advertiser grouped users in the dating vertical by Click Events (Collect users by events: Click), eventually increasing CTR by 15%:

And finally, a comment from the advertiser:

“Retargeting works! And I didn’t bother with it — just dubbed the same campaigns and raised the bid. CTR is great and leads have increased by 10-15% easily”.

The functionality is available on request, so contact the personal manager.

Retargeting is a crucial and long-awaited option. It is an ideal way to segment the audience deeply for effective customization of promotional materials. By adapting creatives, you can show users personalized ads and get more conversions.

Run push campaigns with retargeting in EVADAV to get users back or receive re-conversions.

Launch campaign with retargeting

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