LeadingCards: Your Innovative Financial Partner

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How to avoid any unexpected commissions or hidden fees when you're doing
traffic arbitrage

Unexpected commissions and hidden fees often lead to some pretty unpleasant
surprises and reduced profitability for affiliates. In this article, we'll show you how
to keep your profits at their highest possible level.

Which fees and charges may be charged to affiliates?

1. Hidden commissions of advertising networks. Some advertising platforms
charge extra for their services, like fees for placing ads in premium spots or
particularly lucrative time zones.

2. Currency exchange fees. If you work with international partners or traffic
sources, you should take into account any exchange, transaction, or transfer
fees that might apply.

3. Fees for using tools and services. A lot of affiliates use third-party services to
make their campaigns more effective. These services can range from spy
services to trackers, and they often charge fees for subscriptions and
additional features.

How to avoid unexpected fees

Take a closer look at the terms and conditions and commissions of advertising
networks.

Before you start running ad campaigns, it's a good idea to take a close look at the
terms and conditions of the advertising network. Make sure you know what they
charge for displaying ads, extra services, and debiting unused funds.

Use cost-effective trackers and analytics tools

Trackers and analytics tools are great for monitoring the effectiveness of your
campaigns. Just make sure you're not spending more than you need to. Many tools
offer free trials or special discounts to help you test them out without spending a
ton of money.

A few helpful tips to help you avoid any unexpected fees

Plan a budget that takes into account all expenses

Make a detailed plan of expenses, including all the different commissions and
payments. It's not just about the cost of buying traffic, either. You've got to
think about all the other costs too, like maintaining payment systems, renting
servers, and subscriptions to analytical services.

Conduct regular audits of your campaigns

It'd be a good idea to do regular audits of your advertising campaigns. That
way, you can easily find and deal with any hidden fees. Take a look at your
reports to make sure you haven't been charged for anything you shouldn't
have or that there aren't any unexpected commissions.

Pick a cost-effective payment service

In some GEOs, you might run into trouble when you try to pay using local payment
systems due to high fees. However, you can get around this by using services like
LeadingCards, which let you issue cards for different GEOs. By doing this, you can
manage your expenses more effectively.

Good luck!

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Blockchain in traffic arbitrage: use of decentralized platforms for traffic 
optimization

Blockchain is more than just a tech trend—it's becoming a key component of traffic
arbitrage strategies. Decentralized blockchain-based platforms let participants
interact directly with each other, avoiding the need for intermediaries.

Advantages of decentralized platforms for affiliates

1. Transparency and security

One of the best things about blockchain is that it's immutable and transparent. All
transactions are recorded in a distributed registry, and all participants can access it.
That helps to avoid any issues with incorrect data on conversion rates or clicks.

2. Control of operating costs

Stablecoins help you avoid the risks that come with the volatility of the exchange
rate. If you're looking for a simple way to pay for your advertising, LeadingCards
is a great option. It's a user-friendly platform with a straightforward interface that
makes it easy to create and manage USD cards. Plus, local security experts work
around the clock to keep users' funds safe.

3. Global access and lack of restrictions

Decentralized platforms are great for reaching international markets. They're not
limited by geographical location, which is great for affiliates who work with
different GEOs.

How does blockchain work in traffic arbitrage?

1. Direct interaction with the traffic sources

On decentralized platforms, affiliates can interact directly with the owners of the
traffic sources. Smart contracts fix all the details of the deal, like the amount of traffic,
the price per click, and the payment terms. Once the contract terms are met, the
funds are automatically transferred to the affiliate's account.

2. Optimization of campaigns with blockchain analytics

Another benefit of decentralized platforms is that they offer more accurate analytics,
since all traffic and conversion data is stored on the blockchain. This lets affiliates
keep an eye on their campaign at every stage, in real time.

Some of the most popular decentralized platforms

These days, there are a number of platforms that let affiliates use algorithms to find
the best deals:

1. Uniswap — a popular platform for trading cryptocurrencies and traffic arbitrage.

2. Balancer — a platform that lets you create and manage liquidity pools between
different assets.

3. Sushiswap — a decentralized platform that offers lots of opportunities for traffic
arbitrage, especially in the market of various cryptocurrencies.
Good luck!

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How to make money with micro-GEOs in 2024?

In 2024, we're seeing more and more affiliates turning their attention to micro-GEOs.
These are usually states with small populations or less developed digital markets, but
they have the potential to grow in traffic arbitrage. Often, micro-GEOs aren't included
in traditional Tier divisions because their economies and infrastructure are at an
intermediate stage of development.

Benefits of working with micro-GEOs

1. Low competition

Micro-GEOs offer a lot of opportunities for small teams or individual webmasters
who want to explore new markets and adapt their strategies to local conditions.

2. Low-cost traffic

The cost of traffic in micro-GEOs is a lot less than in larger regions. The low
prices for clicks and impressions make these markets perfect for testing new
offers and strategies.

3. Advertising localization

Making your promo materials more culturally relevant by translating them into
local languages or using local images and symbols can really boost your
conversions.

The best tactics for making money with micro GEOs

1. Non-standard sources of traffic

In micro-GEOs, messengers can be more popular than traditional social
networks. Take Africa or Asia, for instance. There, apps like WhatsApp and
Telegram are a big part of everyday communication.

2. Testing offers with minimum rates

You can run ad campaigns with low rates and then make adjustments based
on the data you get back. The key is to keep an eye on the results and be
ready to switch up your strategy when needed.

3. Using of convenient and fast payment systems

In some countries, users prefer fast and easy mobile payments. This is where
LeadingCards comes to the rescue. It is known as one of the best providers
of media expense management solutions. By creating an e-wallet with this
service, you can top up your wallet anytime from any device you use.

Examples of micro-GEOs worth keeping an eye on in 2024:

1. Central Asia

The countries of Central Asia, such as Kazakhstan, Uzbekistan, and
Kyrgyzstan, are making a big push to develop their digital markets. More
and more people in these countries are getting online, and they're spending
more and more money online.

2. Eastern Europe

Eastern European regions like Moldova, Georgia, and Armenia have less
competition, and people there are really into online shopping and other
digital services.

3. Africa

Many African countries, like Kenya, Nigeria, and South Africa, offer big
volumes of traffic at low costs, especially in some parts of their regions.

Best of luck with your conversion rates!

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Gaming platforms and streaming as constant sources of traffic arbitrage

Gaming services are currently the main source of arbitrage traffic, especially when
combined with iGambling.

Streaming platforms like Twitch and YouTube are becoming a lot more than just a place
for entertainment. They're also a major advertising arena. Thanks to audience
engagement, this is a great way to not only promote new gaming content but also to
introduce advertising links to casinos or gaming offers through creative campaigns.

The influence of streamers and the role of Telegram channels

One of the best ways to attract traffic is through Telegram streamers, who use their
channels to promote their content and affiliate offers.

This approach increases engagement and creates a gamification effect, which further
motivates players to visit real sites and test their luck. This strategy is really effective
for promoting gaming platforms that use Revenue Share or CPA models.

Why it's crucial to have unique mechanics and a fresh approach

Aside from the usual ways of attracting traffic, more unusual approaches, like PR-SEO,
are now gaining popularity. This method is all about publishing content on well-known
and authoritative resources. This lets you reach new audiences and increase the visibility
of offers in search results.

While PR-SEO isn't the cheapest strategy, it can help you get quality, long-term traffic
that has the potential to turn into loyal casino users.

Media buying with iGaming schemes

When it comes to gaming content and iGambling, it's not just about having the right
strategy for attracting users. You've also got to make sure your media spending is
properly organized. For instance, the LeadingCards service considers all the needs of
media buyers and offers 24/7 support so they can always get cards that are compatible
with platforms like Facebook and Google.

Gamification as a way to increase conversion

Some social casinos let players try their luck at the slots with "funny money," and they
can also join in on tournaments with real prizes. This offers users a unique experience:
they can test the product at no cost and have a chance to win real rewards. This allows
them to become more involved in the gameplay.

So, gaming and streaming sites are still relevant and can be great sources of traffic
arbitrage. This is a good opportunity—don't miss it.

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Traffic arbitrage with the help of voice assistants: how to use Alexa and Google
Assistant

Voice assistants like Amazon Alexa and Google Assistant have already become a part
of our daily lives. In traffic arbitrage, you can use them not just for voice commerce
but to attract targeted traffic and adapt your media spend in the most efficient way
possible.

Nuances of voice search queries

As a general rule, the questions we ask the voice assistant are quite different from
those we ask when typing. They're usually longer, more informal, and often include
qualifiers like "near me." That's why it's so important to adapt your creatives and
ads to voice queries. If you want to target your ads effectively, use long keywords
in the form of a question. For instance, if the offer is related to iGaming, you could
use phrases like, "Where can I play online casino in my city?"

On top of that, brands can create their own voice-activated skills or actions for
Alexa or Google Assistant. These skills help users quickly find the right product,
reorder products, or even get recommendations for product categories.

Some tips that'll help you make the most of traffic arbitrage via Alexa and
Google Assistant.

1. Create unique content for voice search. It's a good idea to include
keywords that are most commonly found in conversational speech. For
example, question pronouns like 'how', 'where' and 'why' work well.

2. The simpler the process, the better! Make the shopping process as
simple as possible. Voice assistant users want the most convenient
and fastest way to make a purchase. Also, make sure that landing
pages load quickly and are fully optimized for mobile devices.

3. Analyze results. Use analytics services to track user behavior coming
from voice assistants. This will help you understand which keywords
and approaches work best.

4. Manage your costs. To avoid paying any extra fees and to pay for
the ad campaign, it's a good idea to buy a virtual card in advance
through a handy service like LeadingCards. This will help you keep
costs down and avoid any technical issues with payments.

Using voice assistants for traffic arbitrage is a very promising technique in
media spending these days. They help you reach target audiences that
are ready to engage with your offer with minimal effort.

Good luck!

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Traffic arbitrage targeting the 60+ audience: how to work effectively with
pensioners

It might seem tricky to work with the 60+ audience at first, especially if you're used to
targeting younger and middle-aged audiences. However, a focus on the older
generation can also be a great source of conversions.

Since 2020, more and more older people have been using messengers, social media, and
shopping online. SMS newsletters are still a great way to reach the 60+ audience, who
are used to this kind of communication and will respond quickly to messages.

The 60+ audience is a promising target for gambling and betting, as it's fair to say
that excitement doesn't go away with age. The main target is the middle class, who
are looking for a bit of excitement, so pre-landing pages with winning stories are a
great fit. On top of that, in most Western markets, the female audience is also pretty
active, despite being in smaller numbers.

Myths about pensioners

1. They don't use the internet

Pensioners are big users of Facebook. It's a convenient way for them to keep in
touch with family and friends and to search for entertainment and news content.
YouTube is also a popular platform among older audiences (aged 60+) as a
source of self-educational content. Many of this age group are still using LinkedIn
to find temporary work, and they're updating their profiles as semi-retired. To
drive traffic to these social networks, we suggest that media buyers use a reliable
payment service like LeadingCards, as it's suitable for these and many other
platforms.

2. Low level of solvency

Statistics show that this age group, which has accumulated significant financial
resources over the years, has high purchasing power. The older generation often
spends money on things like their health, self-care and their loved ones.

3. Their purchases mainly concern medicines and food

Many pensioners spend their money on home stuff, travel, appliances, clothes
and even online education courses. It's important to remember that people
aged 60+ want to stay active, maintain their health and learn new things.

Tips for working with an audience of 60+

1. Appeal to interests. Target their interests. The 60+ audience mainly
gathers in online communities of interest (like gardening, art, and travelling).

2. Offer reliable products. Older people are looking for quality and
durability. Older people are looking for quality and durability. If you
mention things like inspections and warranties, it'll help to build trust.

3. Use family as a motivation. A lot of seniors are willing to spend money
on useful items for their grandchildren and on things that keep them
in touch with their loved ones.

4. Offer a noticeable benefit. The discounts, personalized newsletters,
promotions and special offers are always attractive to the 60+ audience.

Best of luck!

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What do you need to know when you start working with very large budgets?

Working with big budgets in traffic arbitrage requires careful preparation. It's
all about having the right traffic management skills and being able to plan
strategically, allocate funds effectively, minimize risks, and so on.

Testing and scaling up

Mistakes at the testing stage of campaigns with big budgets can be pretty
expensive. That's why it's a good idea to start with a limited budget and test
a few creatives and landing pages before you scale them up. A/B testing
also lets you choose the most effective bundles and avoid wasting money on
ads that don't work.

The best way to do this is to interact more often with affiliate program
managers. They've got the latest info on the most popular offers and trends,
and they can tell you which campaigns have been the most successful lately.

Control of expenses

The key to working with big budgets is having a solid financial plan in place.
It's important to know how much money you can spend on tests, major
campaigns, and reserves. If you don't keep an eye on your spending, you
could end up spending more than you planned and not getting the results you
were hoping for.

It's really important for affiliates who work with international offers to have
access to reliable financial instruments. One of these is the LeadingCards
service, which offers more than 50 BINs. This service helps to optimize
payment transactions as quickly and smoothly as possible, and it also helps
to efficiently work with multiple ad platforms.

Optimization and analysis

One of the most important things about working with big budgets is to analyze
the effectiveness of your advertising campaigns regularly. It's not enough to
just rely on your gut feeling and the initial data. You need to keep an eye on
the results with the help of professional analytics tools.

To make your campaigns as effective as possible, you should collect and
analyze the following data:

• conversion rates (CTR, CR);
• cost per lead or action;
• geography and demography of users;
• audience behavior on landing pages and websites.

Verticals and GEO

If you're new to affiliate marketing and working with a big budget, we'd suggest
focusing on verticals and regions that have already shown to be effective, like
finance and gambling.

It's also worth noting that traffic from countries with high payouts on offers
(Tier 1) will cost more. At the stage of launching your first big campaigns,
consider geos from Tier 2 or Tier 3.

Good luck with your campaigns!

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Local and lesser-known social networks: an alternative to popular platforms

If you're looking to increase conversions in traffic arbitrage, it's important to use a variety
of different and original channels to attract new audiences. Local social networks, along
with big players like Facebook and Google, can also provide more additional
opportunities.

1. Low competition and costs. Localized networks are a cheaper option than global
platforms, so you can start making a profit more quickly.

2. Flexibility to suit local audiences. Local networks can tailor advertising messages
to users based on their cultural and behavioral characteristics, which helps them
to be more effective.

3. Effectiveness of tests. Local platforms are a great way to test new offers thanks
to their lower rates and detailed targeting settings.

4. Low price. Local platforms usually have lower advertising rates. But the key is
to use a convenient service like LeadingCards, where you can get a virtual card
for any platform, make quick dollar payments, and keep track of expenses.

Profitable local sites by GEO

Every region has its own set of popular platforms. You'll find the list of the most
productive local social networks for traffic arbitrage below.

Asia

- AdvertNative (Indonesia, India, Vietnam). This platform supports native
advertising with detailed settings and the cost per click is pretty
reasonable — around $0.08. It's great for promoting all kinds of products.

- Line (Japan, Taiwan, Thailand). It's a messenger app with a strong social
component and a huge number of users, aimed at Western brands. The
ad formats include sticker packs and native ads.

Latin America

- GRUMFT (Brazil). It's an In-App ad platform for Brazil with flexible
rates and a delayed banner upload feature to make the user
experience better.

- Terra Mexico (Mexico). One of the most popular news sites for
advertising health and weight loss products to a mature audience.

Africa and the Middle East

- Adfalcon. It's a mobile ad platform in Africa that offers static
banners and videos starting at $0.08 per click. The platform's
intelligent targeting feature helps to optimize campaigns by
focusing on the most popular apps.

- Speakol (UAE, Saudi Arabia). It's a well-known news source that
attracts a highly specialized audience and allows for precise ad targeting.

And that's not all! Take some time to search for rare niches and who knows,
maybe you'll find a gold mine!

Good luck!