official 1Win Partners - Boost Your Affiliate Marketing Success

1winPartners · March 14

The 1win Partners affiliate program, a direct advertiser established in 2017, is at the forefront of this revolution, offering lucrative opportunities for monetizing betting and gambling traffic.

Overview of the Affiliate Program

1win Partners is a beacon for affiliates looking to profit from the online betting and gambling industry. With a commitment to innovation and market expansion, it provides tailored solutions across Latin America, Asia, and Africa alongside continuous efforts in localization to embrace more markets globally.

Affiliate Program Features

Through its diverse cooperation models, 1win Partners differentiates itself in affiliate marketing. These include Revenue Share (RS), Cost Per Acquisition (CPA), and Hybrid, which allow affiliates to earn from 50% in RS, negotiate individual CPA rates up to $200 based on GEO and traffic source, or select a Hybrid model for the best of both worlds.

In addition, the affiliate program offers key benefits that set it apart from its competition:

Earnings enhancement with a referral system for webmasters
Extensive support for traffic monetization with a firm stance against fraudulent activities.
Competitive payouts, rapid withdrawals, and round-the-clock support.
Automatic account activation for immediate traffic generation
Exclusive in-house developed games such as Lucky Jet, Speed-N-Cash
Optimized tools offering real-time statistics
High Lifetime Value (LTV)
iOS & Android apps for enhanced traffic engagement
Products localized for worldwide accessibility

How to Become 1win Partners and Start Earning

Registering with 1win Partners is a breeze. All an affiliate needs to do is wait 24 hours, after which a dedicated manager will contact them. Once complete, affiliates can get on the platform and drive traffic. You can track all your activities through your affiliate account, designed for ease of use and efficiency.

Optimal GEOs for Success

1win Partners offers competitive conditions across various GEOs, Latin America, Asia, Africa, and many more, explicitly targeting markets with high engagement and profitability potential.

Specifically, our operations span across three main regions:

In Latin America, we target Brazil, Chile, Peru, Argentina, and Columbia.
In Asia, we are active in India and Bangladesh
In Africa, our focus includes Kenya, Ivory Coast, and Burkina Faso

In addition to these key regions, we have a presence in Canada, Cameroon, Azerbaijan, Uzbekistan, Mali, Senegal, Indonesia, Uganda, and Mexico. We are constantly expanding to ensure wide-reaching and diverse market coverage.

Top Traffic Sources for 1win Partners

The program welcomes traffic from diverse sources, particularly valuing SEO professionals and aiming to attract high rollers. Additionally, traffic from App Store Optimization (ASO), Pay Per Click (PPC), and influencers are highly encouraged.

Conclusion

Join the 1win Partners community today and leverage our innovative platform for your success!

---> Become our partner today!

⭐ LibertyCrypto · March 14

Interesting! What are the payment methods for the affiliates?

⭐ LibertyCrypto · April 2

@1winPartners please check my question. I'm still interested to register!

1winPartners · April 3

16 hours ago, LibertyCrypto said:

@1winPartners please check my question. I'm still interested to register!

Hello @LibertyCrypto!
Sorry for keeping you waiting so long for a response! In the future, our replies will not make you wait this long!

Payments are made weekly, with options for custom schedules. Withdraw through crypto, cards, or your preferred method.

If you have any questions, feel free to write here as well!

1winPartners · May 6

How Our Affiliate Platform Simplifies Your Traffic Monetization

In the ever-competitive landscape of affiliate marketing, the ability to efficiently monetize traffic is not just a goal—it's a necessity. This is where the complexities of managing and optimizing various channels come into play, often overwhelming even the most experienced affiliates. Recognizing this challenge, 1win Partners has engineered a solution specifically tailored for the iGaming industry, designed to streamline the monetization process through a blend of advanced technology and personalized support.

Unique Platform Features

1win Partners distinguishes itself with an array of features that directly address the pain points of traffic monetization in the iGaming sector:

- Automated Payouts: Our platform ensures that affiliates receive their earnings on time and in the most convenient manner possible. By automating this process, affiliates no longer need to submit requests or wait for manual approval, facilitating a smoother cash flow.

- Flexible Integration API: With our robust API, integrating 1win Partners offerings into existing websites or systems becomes seamless. This flexibility allows for real-time updates on odds, games, and promotions, essential for keeping content fresh and engaging.

- Variety of Monetization Models: Recognizing the diverse nature of affiliate traffic, our platform supports multiple monetization models, including CPA, revenue sharing, and hybrid options. Affiliates can thus optimize their earnings strategy based on their traffic’s characteristics and preferences.

- Personalized Marketing Materials: To enhance conversion rates, 1win Partners provides customized marketing tools tailored to the affiliate's audience. This includes dynamic banners, themed landing pages, and promotional content that resonates with specific user interests, significantly improving engagement and conversions.

Automation and Convenience

The cornerstone of 1win Partners' approach is automation, designed to alleviate the operational burden on affiliates. By automating key processes like conversion tracking and payouts, the platform allows affiliates to dedicate more time to what truly matters: strategy development and content creation. This level of automation ensures that every click is tracked, every conversion is accounted for, and affiliates are compensated accurately and promptly, all without the need for manual intervention.

Integration and Support

Understanding that ease of use is paramount for our affiliates, 1win Partners boasts an intuitive API interface that simplifies the integration process. This, combined with our commitment to providing unparalleled customer support, means that affiliates can easily incorporate our tools into their platforms, regardless of their technical expertise. Our support team is always on hand to assist with setup, troubleshooting, and optimization, ensuring that affiliates can maximize their monetization efforts with minimal hassle.

Unlocking Your Monetization Potential: Join Us Today

1win Partners not only offers the tools and features necessary for efficient traffic monetization but also supports affiliates with extensive resources designed to enhance their strategies. By registering for exclusive access, affiliates gain entry to a wealth of information, including detailed case studies and income reports that showcase successful monetization strategies.

In essence, 1win Partners empowers affiliates in the iGaming sector to transform their traffic into a significant revenue stream, offering a comprehensive suite of tools designed for maximum efficiency and profitability. Our platform's blend of automation, customization, and support simplifies the affiliate marketing process, allowing you to focus on what you do best: creating engaging content and strategies that resonate with your audience.

Join 1win Partners today and harness the full potential of your traffic with an affiliate platform that's as invested in your success as you are.

1winPartners · May 24

Maximizing Affiliate Link Revenue. Advanced SEO Techniques

We all know a successful affiliate marketer, but what sets them apart? The answer lies in their mastery of advanced SEO techniques. With 31% of web publishers citing affiliate marketingas a top revenue source and 78.3% of affiliate marketers leveraging SEO as their primary traffic driver, it's clear that optimizing your affiliate links is crucial for success.

In this article, we'll show you why you should embrace affiliate marketing, how to maximize your revenue through cutting-edge SEO strategies and provide real-life examples of affiliate marketers who have achieved remarkable results.

Why is SEO important in affiliate marketing?

Search Engine Optimization (SEO) is critical to any successful affiliate marketing strategy. If you optimzie your website and content for search engines, you can attract more organic traffic, increase your visibility, and ultimately drive more sales through your affiliate links.

Moreover, SEO helps build credibility and trust with your audience. When your website ranks high on search engine results pages (SERPs), users are more likely to perceive it as a reliable source of information. Trust can lead to higher engagement rates and better conversion rates for your affiliate links. In an industry where 31% of web publishers consider affiliate marketing a top revenue source, credibility can make a significant difference.

Moreover, SEO provides a cost-effective way to generate long-term, sustainable traffic to your affiliate website. Unlike paid advertising, which requires ongoing investment, the effects of SEO can last for months or even years after you've implemented your optimization strategies. That means that you can continue to earn commissions from your affiliate links without having to constantly pay for ads.

Furthermore, SEO helps establish your website as an authoritative and trustworthy resource within your niche. You can build credibility and foster a loyal following by creating high-quality, informative content that addresses your audience's needs and concerns. This, in turn, can lead to increased engagement, higher conversion rates, and more successful affiliate partnerships.

5 advanced content optimization strategies for affiliates to maximize affiliate link revenue

We all know the basics of content optimization, such as keyword research and on-page optimization. However, to truly excel in affiliate marketing, you need to go beyond the fundamentals. Here are five advanced content optimization strategies that can help you outrank your competitors and maximize your affiliate link revenue.

Topic clusters

Adopting a topic cluster strategy requires creating a pillar piece of content that provides a comprehensive overview of a broad topic. Supporting this pillar with several related articles into specific subtopics, all interlinked to create a cohesive content network, can significantly enhance your SEO.

Readers can easily go through related content, increase their time on your site, and the likelihood of conversions.

Organizing your content into clusters signals to search engines that your site is an authority on the subject. The tactic can improve your rankings for a wide range of keywords related to your niche. A well-structured topic cluster can also attract backlinks from other reputable sites, further boosting your SEO efforts.

⚠️ Pro tip: Don’t write on too similar topics like (betting tips/betting strategies), as they can cannibalize on each other.

Provide real value to your readers

In the wake of ChatGPT's launch, the internet has been flooded with AI-generated spam content. Google was quick to react in March 2024 update, which saw many sites crumble massively, which was expected.

To stand out from the noise and build a loyal audience, focus on creating content that provides genuine value to your readers.

Conduct thorough research, share unique insights, and offer practical solutions to your audience's problems. If you put quality over quantity, you can establish your website as a go-to resource and increase the likelihood of your affiliate links being clicked.

Ask for links upon mentioning

Regularly monitor the web for mentions of your website or brand. When you find a mention without a link, reach out to the website owner and politely request a dofollow link back to your site. You can even offer to return the favor by linking to their content in the future.

Such a proactive approach to link building can help you acquire high-quality, relevant backlinks that boost your search engine rankings and drive more traffic to your affiliate links.

Collaborate with other affiliates

Partnering with other affiliates in your niche can be a highly effective way to expand your reach and acquire valuable backlinks. Consider collaborating on podcasts, interviews, or guest blog posts that showcase your expertise and provide value to your combined audiences.

If you work together, you can easily secure backlinks, social media shares, and exposure to new potential customers, all of which can significantly impact your affiliate marketing success.

A common myth is to avoid working alongside competitors, but it is wrong on many levels. Apple and Samsung are the biggest smartphone competitors, yet Samsung produces all displays for iPhones, which brings both parties benefits.

Don't jump the bandwagon

Many YouTubers and self-proclaimed SEO experts offer advice on quick ways to boost your traffic. However, be cautious of following these trendy tactics, as they often involve dirty tricks that can ultimately harm your website's performance.

Instead, focus on implementing white-hat, sustainable SEO practices that adhere to search engine guidelines. For example, the Google Core Update from March 24 brutally penalized scaled content abuse.

While doing things “The Right Way” may take more time and effort, it will help you build a strong foundation for long-term affiliate marketing success without risking penalties or setbacks.

How to analyze and improve SEO results?

Of course, strategies are only one part of the story. You need to analyze the results and bring more to the table, if you want to succeed. That’s why we’ve provided a long list that is proven to work.

Set clear goals and KPIs

Define specific, measurable objectives for your SEO efforts, such as increasing organic traffic, improving keyword rankings, or boosting conversion rates. Establish key performance indicators (KPIs) to track progress towards these goals.

Conduct thorough keyword research

Identify high-value, relevant keywords that your target audience is searching for. Use tools like Google Keyword Planner or Ahrefs to analyze search volume, competition, and trend data. Prioritize keywords with strong search intent and commercial value.

Optimize on-page elements

Ensure that your website's content, meta tags, headings, and URLs are optimized for your target keywords. Create compelling, informative content that satisfies user intent and provides value to your audience. Use descriptive, keyword-rich titles and meta descriptions to improve click-through rates from search results.

Improve website structure and user experience

Develop a clear, logical site structure that makes it easy for users and search engines to navigate your content. Use internal linking to establish topical relevance and distribute link equity throughout your site. Optimize page load speed, mobile responsiveness, and overall user experience to reduce bounce rates and increase engagement.

Build high-quality backlinks

Acquire authoritative, relevant backlinks from reputable websites in your industry. Focus on creating valuable, shareable content that naturally attracts links. Engage in outreach and guest posting opportunities to expand your backlink profile and improve your website's authority.

Monitor and analyze performance

Regularly track your SEO progress using tools like Google Analytics and Google Search Console. Monitor key metrics such as organic traffic, keyword rankings, backlink growth, and conversion rates. Identify areas for improvement and adjust your strategy accordingly.

Stay updated with algorithm changes and best practices

The SEO landscape is constantly evolving, so stay informed about the latest algorithm updates and industry best practices. Adapt your approach as needed to ensure that your website remains compliant with search engine guidelines and optimized for maximum visibility.

Which are the most common SEO tools to help you with affiliate marketing campaigns?

The truth is, even if you are a genius, there is no way you can succeed with tools. They are the helping hand of many SEOs and affiliate marketers, especially in tough niches, like YMYL or iGaming. That’s why, we’ll list a couple of the best SEO tools you can use to bolster your bottom lines.

Semrush

Semrush is a comprehensive digital marketing tool that offers a wide range of features for SEO, PPC, content marketing, and more. With its Pro plan starting at $129.99 per month and the Guru plan at $249.95 per month, Semrush provides users with valuable insights and data to improve their online visibility.

The Pro plan includes essential features like keyword research, site audit, position tracking, and competitor analysis, making it suitable for small to medium-sized businesses and individual marketers.

The Guru plan offers additional features such as the content marketing platform, historical data, and branded reports, which is good for larger teams and affiliate marketing SEOs with more advanced needs.

Link Whisper

Link Whisper is an AI-powered WordPress plugin that helps users optimize their internal linking strategy. By suggesting relevant internal links while creating content, Link Whisper makes it easier for website owners to improve their site structure and navigation, which can end up key for their SEO efforts.

The Single Site plan, priced at $77 per year, is ideal for those managing a single website, while the Multi-Site plan, at $147 per year, allows users to utilize the plugin on unlimited websites. Both plans offer features like automatic link insertion and reporting, making internal linking a more efficient and effective process.

AccuRanker

AccuRanker is a powerful rank tracking tool that enables users to monitor their website's search engine rankings accurately. The plans start at a modest $79 per month for the Starter plan, which allows tracking up to 500 keywords. AccuRanker offers a number of options to suit different needs and budgets.

The Basic plan ($149/month) and Business plan ($299/month) provide increased keyword tracking limits and additional features. AccuRanker's Enterprise plan offers custom pricing for those needing to track more than 5,000 keywords.

All plans include daily rank updates, mobile and local tracking, and integration with Google Analytics and Search Console, and it’s a great tool to analyze results.

Ahrefs

Ahrefs is an all-in-one SEO toolset that helps users analyze their website's performance, research competitors, and identify opportunities for growth. Plans go from Lite ($99/month) to Agency (custom pricing). Ahrefs tries to be useful for both small and big-time affiliates.

The Lite plan includes essential features like site audit, keyword research, and backlink analysis, while the Standard plan ($179/month) and Advanced plan ($399/month) offer additional features such as content explorer, rank tracker, and advanced web monitoring.

The Agency plan provides the most comprehensive set of tools, including API access and white-label reports, tailored for larger websites and affiliate marketing teams that manage multiple platforms and revenue streams simultaneously.

SEO in affiliate marketing - success stories

Affiliate marketing is all about success, that’s why we will provide you with some success stories that can prove how you can actually benefit from affiliate marketing.

1Win Partners and BetZillion

BetZillion and 1win's collaboration thrived in optimizing conversion rates for African geos by leveraging their respective expertise in SEO and industry insights. Through thorough analysis of cultural nuances, user behavior, and the unique technological landscape, they implemented tailored marketing and SEO strategies. Continuous testing and optimization led to a 159.16% increase in clicks and a 79.26% increase in conversion rates within a month.

Matt Diggity

Matt is a living legend among SEOs, and his YouTube videos usually get millions of views, regardless of the post time. Last year, he (and his team) published a case study which showed how a popular marketing agency was given a 3012% monthly website traffic within a few months, thanks to his link-building strategies, and better content (according to Google’s E-A-T).

John Chow

John Chow is a prominent internet entrepreneur and blogger known for his success in affiliate marketing. He exemplifies principles such as consistency, proactivity, and networking. While his exact earnings from affiliate marketing are unclear, he is part of a top tier where some marketers earn up to $2.1 million annually.

3 big SEO mistakes make in affiliate marketing

Affiliate marketers often make critical SEO mistakes that hinder their success. These missteps can lead to poor rankings, limited traffic, and reduced earnings. Here are three significant SEO blunders to avoid in affiliate marketing:

Neglecting keyword research: Failing to identify and target relevant, high-volume keywords can result in content that doesn't attract the right audience or generate sufficient organic traffic.
Overusing affiliate links: Excessive use of affiliate links can be perceived as spammy by search engines, potentially leading to penalties and lower rankings. Focus on providing value and use links sparingly.
Disregarding content quality: Low-quality, thin, or duplicate content can harm your website's credibility and search engine rankings. Prioritize creating original, informative, and engaging content that adds value for your readers.

Final words

Affiliate link revenue is crucial. That’s why it is important to optimize your affiliate marketing efforts, and apply the best practices to get the best result.

After all, you compete with many others in the same niche, so if you want to stand out from the crowd, you would need to beat the competition when it comes to consistent and regular updates. We wish we could have all the answers, but trust us - nobody does. That’s why it’s always a good idea to test new strategies and see how things go. Sometimes, success is just around the corner.

EuChangeLTD · June 24

Hello,

Do you pay in USDT?

David1win · June 25

On 6/24/2024 at 3:57 AM, EuChangeLTD said:

Hello,

Do you pay in USDT?

Good day, EuChangeLTD!

Yes, we can do this!

David1win · June 28

1win will take part in iGB L!VE Amsterdam conference. What’s up for grabs?

iGB L!VE Amsterdam, set for July 17-18, 2024, at RAI Amsterdam, is one of the most popular events in the whole iGaming industry. The event will gather 10,000+ operators, affiliates, tech vendors, and game providers. It’s used as the perfect opportunity for networking, innovation, and celebration within the sector.

Among the participants to consider is us, 1win, a big player in the iGaming market. Our team will showcase our cutting-edge products, provide strategic insight, and aim to build affiliate partnerships for business growth and market presence.

We are sure everyone who attends our booth will find something to their liking! We look forward to connecting with industry peers and sharing our innovative solutions.

What will 1win do there and how can it benefit the affiliate partners?

We will attend iGB L!VE Amsterdam to strengthen relationships with current affiliate partners and forge new collaborations. The event offers tremendous value for attendees, and we are ready to showcase our impressive offerings.
Speaking of offerings, our iOS and Android apps provide an engaging user experience, which can provide the best traffic for affiliates. We take pride in our own product and deliver genuine high lifetime value to partners.
Affiliates also benefit from weekly payments and can be paid with a variety of payment methods for fast withdrawals. Our exceptional 24/7 partner support and content resources empower affiliates to succeed.
Real-time analytics give affiliates crucial insights into their performance. Our brand reaches 20 GEOs, and regular promotions and bonus offers keep players engaged. The platform boasts numerous casino providers and games catering to all tastes.
Here some (but not all!) key benefits for affiliates:

iOS & Android engaging apps for the best traffic
Own product ensuring high lifetime value
Weekly payments with various methods and fast withdrawals
Exceptional 24/7 partner support and content resources
Real-time analytics for performance tracking

1win will hold a couple of exclusive giveaways and present its award-winning iGaming product

We will hold a couple of exclusive giveaways and present our award-winning iGaming product. Our affiliate brand, 1win Partners, invites influencers, webmasters, and all iGaming enthusiasts to join us at iGB L!VE Amsterdam for an unforgettable showcase of our industry-leading iGaming product.
Our team will host not one, but two exclusive giveaways open to all attendees! A person who visits our booth will have the chance to win an Apple Vision Pro and another pricey tech gadget that will be revealed during the event.
In addition to the giveaways, our team will showcase our award-winning iGaming product and present incredible opportunities for influencers and webmasters. With a proven track record of success, we have garnered an impressive list of accolades this year alone. Here is a list of some of them:

People's Choice" at AW Eurasia 2024
"Best Casino Operator" at SiGMA Africa 2024
"Sportsbook Operator of the Year" and "Bonus Offer of the Year" at Affpapa iGaming Awards
"Best Brand" at MAC 2024

Where can I find 1win’s stand during the event?

We will participate in the iGB L!VE event at RAI Amsterdam from July 17th to 18th. Throughout the conference, our company will be located at booth 11-D42. Our team looks forward to reconnecting with existing partners and establishing new relationships during the event. We are available to answer any questions and provide information about our iGaming products and affiliate programs.

David1win · July 3

Hey there, fellow iGaming enthusiasts!

We're super excited to let you know that we're heading to iGB LIVE in Amsterdam this July 17th and 18th. As part of the 1win team, we can't wait to meet you all and share some exciting stuff we've been working on

We pay well and care about affiliates

We've always believed in taking care of our partners, and we're sticking to that promise. We've got some pretty sweet deals lined up for our affiliates. Think personalized CPA deals that can go up to $200 and RevShare starting at 50% on GGR.

Our commitment to high trust scores, flexible models, and real-life results sets us apart, and makes us a preferred choice for affiliates globally.

We provide unique chances for affiliates to experience the full benefits. The platform includes more than 20 GEOs, which assures wide coverage and excellent LTV. Affiliates can get weekly payments, analytics in real-time, and custom-made content. 1win Partners is all about ensuring success for affiliates.

We focus on transparency, teamwork, and creative ways to boost growth. Our team always puts in the effort needed to help our partners succeed - it's simple for them to drive traffic and revenue with us.

But that’s not all – we’ll be hosting a giveaway where two lucky attendees will win top tech gadgets.

How to Win an Apple Vision Pro

We’re taking the excitement up a notch with our exclusive Apple Vision Pro giveaway! Here’s how you can enter:

Visit our booth (11-D42) and leave your business card in the special box.
Scan the QR code at our booth.
Follow @1win.affiliate on Instagram.
Post an Instagram story and tag @1win.affiliate.

Join us at booth 11-D42 on July 18th at 3:00 PM for the giveaway announcement.
But that’s not all! We’re also giving away our 1win Cyber Dog. Follow the same steps to participate and increase your chances of winning this unique tech gadget.

Don’t miss this opportunity to connect with industry leaders, gain valuable insights, and walk away with amazing prizes. We look forward to seeing you at iGB LIVE in Amsterdam!

https://1win-event.com/v3/2925/landing-igb?utm_source=forum_topgold

&utm_medium=post_igb_anons&utm_campaign=1winpartners_igb

David1win · July 11

Potential of Sporting Events for the Gambling World and Traffic Generation

Big events draw more attention. Copa America and EURO 2024 brought a lot of attention, and we will witness the Olympic Games in Paris later this year. That brings to the question one main thing—how big of an impact such events carry on the whole gambling world.

That is especially true for traffic generation for sports betting affiliate marketers.

What is the impact of big events for iGaming operators and affiliates?

Major sporting events like Euro 2024 and Copa America 2024 drive significant increases in betting volume. These tournaments attract millions of viewers worldwide, many of whom are eager to place bets on their favorite teams and players. The excitement and emotional investment in these events often lead even casual fans to try their hand at sports betting.

Operators see a substantial uptick in both the number of bets placed and the total amount wagered during these periods. For Euro 2024, bookmakers report strong two-way action on matches, indicating high engagement from bettors. The competitive nature of the tournament, with many closely contested games, creates numerous betting opportunities and keeps interest high throughout the event.

Copa America 2024 shows similar trends, with certain teams like Argentina featuring prominently in many parlay bets. The presence of star players like Lionel Messi further fuels betting interest, as fans and bettors alike are drawn to wager on the performances of football icons.

Such mainstream sporting events often attract a more diverse audience than regular sporting fixtures. Operators and affiliates can reach new demographics and expand their user base. Tailoring offerings and marketing strategies to appeal to different segments - from die-hard fans to casual viewers - allows them to tap into previously unexplored markets.

Strategic opportunities for affiliates and operators

Major sporting tournaments provide unparalleled marketing opportunities for gambling operators and affiliates. The concentrated global attention on these events allows for highly targeted and effective marketing campaigns.

Here’s a list of interesting things to apply:

Develop event-specific landing pages optimized for SEO and user experience
Create comprehensive content calendars aligned with tournament schedules
Implement real-time odds widgets and live score trackers to boost engagement
Leverage push notifications for timely updates on matches, odds, and promotions
Design mobile-responsive layouts to capture the growing mobile betting audience
Incorporate interactive elements like prediction contests or fantasy leagues
Optimize site speed to handle increased traffic during peak tournament periods
Implement chatbots for instant customer support during high-volume periods
Use data analytics to identify and capitalize on trending betting markets
Implement A/B testing for promotional banners and call-to-action elements
Offer in-depth tournament guides and betting tips to establish authority

Target demographics diversification

Casual fans who don't typically engage in sports betting may be more inclined to place wagers during high-profile events like Euro 2024 or Copa America. Operators tailor their marketing and product offerings to appeal to these novice bettors, often emphasizing ease of use, educational content, and low-risk betting options.

Women are becoming a key demographic in sports betting, particularly during major tournaments. They tend to prefer in-play betting and engage with sports they actively follow. Operators are responding with women-centric marketing campaigns and sponsorships of women's sports events, challenging the traditionally male-dominated perception of the industry.

The silver generation, typically overlooked in iGaming, presents a lucrative opportunity during major sporting events. Bettors aged 55 and above, with increased digital literacy and disposable income, show growing interest in online wagering. They often have a strong affinity for traditional sports and tend to place larger, more considered bets. Tailored approaches for this age group include simplified interfaces, traditional customer service options, and marketing that emphasizes nostalgia and the social aspects of sports betting

1win always goes beyond

At 1win, we recognize the potential of major sporting events like Copa America, EURO 2024, and the upcoming Olympic Games. These events offer webmasters and affiliates prime opportunities to boost traffic and conversions through increased betting markets and higher odds.

1win Partners provides an industry-leading program with CPA up to $200 and 50% revenue share on GGR. We equip our partners with advanced analytical tools and marketing resources to optimize campaigns and drive growth.

Join 1win Partners to maximize your earnings during these high-profile events and beyond. Our program offers real-time reporting, dedicated support, and everything you need to succeed in iGaming. Partner with 1win to unlock your full potential in this thriving industry.

Final words

In conclusion, major sporting events like Euro 2024 and Copa America present unparalleled opportunities for growth in the iGaming industry. The surge in betting volume and user engagement during these tournaments provides a platform for expanded reach and increased traffic. However, the true potential lies in leveraging these events for long-term success.

If you manage to ride the trend, you can capitalize your opportunities and bring them on a whole new level.

David1win · July 17

Gambling Advertising in 2024: Predictions

The iGaming business is growing rapidly, and it's expected that the worldwide market value will be around $127.3 billion in 2027 (GrandViewResearch). It shows a CAGR of 11.5% from 2020 to 2027. The strong expansion is because of several things: the advancement in technology, changes happening within rules and regulations worldwide plus changes in what customers want to use. For affiliates and webmasters, this growth means many chances for profit. But it also makes the competition even more intense because there are already many people working in these areas now.

As we move into the second part of 2024, success will come from adjusting to new trends and using advanced strategies. Because mobile gambling is now more than half of the worldwide online gambling market, along with AI-powered customization becoming usual and not unusual, keeping up-to-date becomes very important. This guidance provides you with understanding and methods for flourishing in the lively field of iGaming affiliate marketing.

Leveraging AI and Personalization in iGaming Promotion

The world of iGaming is being transformed by Artificial Intelligence, and it's predicted that 85% of online casino operators will incorporate AI algorithms into their systems by 2025. The change isn't only focused on enhancing backend operations; it's also altering the way in which affiliates can market iGaming platforms.

Personalization through AI provides never-before-seen targeting accuracy. With the ability to analyze user actions, likes, and betting habits, AI can make uniquely suited experiences for each person. For affiliates this shows a chance to promote offers that are likely to match with each user individually, possibly boosting conversion rates by 30%.

Also, AI is helping in increasing the ability to detect fraud. Certain platforms have stated a 60% decrease in fraudulent activities following the use of AI-based systems. This not only safeguards the operators but also guarantees that affiliates are recognized for their work at an equitable rate and establishes confidence within this domain.

Chatbots and virtual assistants, which function on the basis of natural language processing, are getting more advanced. These AI-powered instruments can manage around 80% of typical customer questions, allowing human resources to concentrate on more intricate duties. Affiliates have the ability to exploit this technology for immediate assistance with possible customers; it greatly enhances user experience and conversion rates.

Predicting analytics, an additional AI use, lets affiliates foresee what users will do and prefer with an accuracy level of 85%. This permits proactive marketing methods: for instance, affiliates can promote certain games or bonuses to users just when they are probably interested in them - this action may double engagement rates.

Capitalizing on Major Sporting Events

Big sporting events have always been good for the iGaming industry, but their effect is now even more intense. The 2024 schedule is full of significant events like Copa America, EURO 2024 and Olympic Games in Paris which all offer special chances to iGaming affiliates.

In the 2020 EURO (which took place in 2021), there was a rise of 21% in engagement with online sports betting versus regular seasons. For EURO 2024, they expect an even bigger surge where predictions estimate a boost of betting activity by about 30-35%. That may lead to more visits and transactions for affiliates who make good use of these events.

The Olympics have many different types of bets available. For example, the Tokyo 2020 Olympics (which happened in the year 2021) showed a 79% rise in betting handle compared to the Rio Olympics from 2016. With niche sports and esports gaining more traction among bettors, it's predicted that the Paris 2024 Olympics could potentially provide over 400 betting markets across different disciplines.

For these events, it is important to plan ahead. Affiliates can prepare by making content calendars that match with the event schedules; creating sport-focused landing pages; and designing promotional activities for specific targets. That alone can boost conversion rates up to 25% during big tournaments.

Betting done in real time is now a very important part of sports wagering, and certain operators say it makes up more than 70% of their total sports bet revenue during big events. Those affiliates who are good at promoting live betting choices and giving live updates have much to gain from this trend.

Emerging Markets and Diversification Strategies

In the iGaming market, mature markets such as the US and UK have a strong standing. However, there are also important growth chances in emerging markets. For example, Asia-Pacific is predicted to increase at a CAGR rate of 13.2% from 2020 until 2027 which exceeds the average growth of the global market during this same period.

Africa is a place where iGaming can expand due to its youthful, technology-friendly population and growing use of smartphones (anticipated to hit 65% by 2025). Nations such as Nigeria, Kenya and South Africa are at the forefront of this development with predictions for African iGaming market reaching $5.6 billion before the year 2030 arrives.

Yet, accessing these markets is not simple. Different cultural sensitivities, regulatory scenarios and user choices make it necessary to have strategies that are appropriate for each market. Localization is more than just converting words; it's about knowing local sports likes, payment ways and cultural subtleties.

Diversification is not only about geography but also expanding to different target demographics. Even though the main audience has always been young males aged 18-34, there is a new opportunity in other segments. For example, female gamblers now make up 33% of online gamblers in certain markets and this number keeps increasing steadily.

The group of people aged 55 and above, also known as the silver generation, is often neglected. These individuals are becoming more digitally skilled and have extra money to spend. This demographic presents a considerable chance for growth in markets that have an increasing number of old people, such as Japan and Western Europe.

Advanced Tips for Affiliates

If you’re trying to capitalize on new trends this year, maybe you should consider our tips. They’re short but we believe they'll reshape the whole industry.

Optimizing for Mobile

Mobile devices now take up more than half of the online gambling traffic. It's crucial to optimize for mobile, so make sure your sites and engaging apps are responsive and load fast (try to keep it under 3 seconds). They should also offer a smooth user experience that works well on different devices.

Implementing Advanced Gamification Elements

Gamification can enhance user involvement by almost 47%. You can include features such as leaderboards, achievement systems and loyalty programs to encourage users to keep returning. Regardless of the way you attract more traffic to your business, gamification can make a difference.

Leveraging Blockchain and Alternative Payment Methods

A new trend in iGaming is the rise of cryptocurrencies, with a few operators stating that around 20% of their transactions are done using these digital currencies. Encourage promotion for platforms that provide crypto options, as they can benefit from this increasing market.

Creating Engaging and Compliant Ad Creatives

Be careful with increasing scrutiny, check if your ad creatives are engaging and meet the rules. Do data-based A/B testing to get more from ads, maybe raise click-through rates by 30%.

Partnering with 1win for Unparalleled Success

In the iGaming affiliate marketing arena, picking a fitting partner is crucial. 1win Partners separates itself from the rest with its top-tier commission setup that grants $200 CPA and a striking 50% revenue share on GGR. This model demonstrates great appreciation towards affiliates' work, especially when there are many visitors such as during big sport events.

Yet, it is not only about the high commissions. The advanced analysis tools and marketing materials from 1win Partners help affiliates to make their campaigns more efficient and achieve unmatched growth. We provide real-time reports, top-level tracking systems, and a support group that is always ready for you - everything necessary to benefit from the expanding iGaming market and lift your affiliate business up.