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Affiliate World Cheat Sheet 📝

Ready to take your affiliate marketing game to the next level? 🌟

Join us at Affiliate World Asia, where the industry’s top minds converge to share insights, strategies, and opportunities that can transform your business. Don't miss out on this chance to network, learn, and grow. Get your tickets now!

Today we have not one, not two, but 14 shared traits from multimillion-dollar marketing operations — and key questions to see if you share them too. 

These tips come directly from a recent Affiliate World event where Amin Siala dropped knowledge directly from his experience scaling businesses as Google’s Senior Growth Consultant. We could barely fit them all, so let’s get into it…

#1 Clarify Your Desired Business Outcome

Successful marketing operations know what their targets for leads, sales, and revenue are for the day, month, and quarter. Focusing your team’s energy and resources on that “magic number” can make growth more stable and sustainable.

Ask Yourself: Can you build your business through slow but stable and calculated growth or fast profit?

#2 Know Your Competitive Landscape

A working knowledge of your top direct competitors and their approach is crucial for success in any vertical, even if you choose to pivot in a different direction and create your own path.

Ask Yourself: Will you learn from and be inspired by others in your industry, or can you innovate in your niche?

#3 Use Your Strengths and Unfair Advantages

If you have skills, technologies, or knowledge that others in your niche do not, use them! This isn’t sports, and you don’t get rewarded for fair play.

Ask Yourself: Are you competing in a space where you have advantages or a unique selling proposition (USP)?

#4 Track All Conversions to Your Ad Account

Successful marketing operations diligently capture micro and macro conversions, not just purchases.

Ask Yourself: Are you capturing and attributing every funnel interaction?

#5 Adopt Rigid Systems & SOPs

From daily reporting on core KPIs to fixed performance review periods, standardized systems are the antidote to the chaos and randomness behind inconsistent results and operational challenges.

Ask Yourself: Do you have systems in place to produce predictable and repeatable success?

#6 Ensure a Strong Operational Foundation

If you’re not careful, successful online demand generation for a popular product or service can overwhelm the tangible aspects of your business.

When shipments are slow or call centers are at capacity and you don’t have solutions, you could wind up leaving money on the table — or worse, issuing refunds.

Ask Yourself: Do you have the capacity to fulfill the demand you generate?

#7 Make ROI- and Profit-Focused Decisions

Now that we’re at the halfway mark, it’s important to look back at where we started. 

It’s easy to get distracted, even when you know your desired outcome and magic number. Make decisions that ensure your energy and resources are directed at profitable projects, not just growth for growth’s sake.

Ask Yourself: Are you profitable enough to grow through experimentation, or are you too focused on revenue to take chances?

#8 Be Patient with Results and Quick with Your Actions

Scaling quickly and cashing in before a crash may work in some scenarios, but it’s a difficult way to build a business. Unpredictability creates challenges for owners, their teams, and potential buyers.

Ask Yourself: Do you want slow, consistent, and stable growth, or growth that is fast, high, and short-lived?

#9 Double Down on Winners

Successful marketing operations that diligently track results can quickly and clearly identify winners to maximize their potential.

Ask Yourself: Are you putting your energy and resources into boosting winners, or into distractions?

#10 Become a Deep Specialist

Sometimes a successful niche or location is more than a one-off, and marketers can reap greater rewards by becoming specialists in those areas.

Ask Yourself: Is there one specific geo or niche that you can dominate through systematic experiments and knowledge?

#11 Expand to New Markets Carefully

Effective marketing operations don’t just translate campaign copy for new territories and fall into success. Understanding cultural and demographic differences across markets, local competitors, and how to adapt your funnel is a must.

Ask Yourself: Why do you want to expand to new markets, and are you truly prepared to do so?

#12 Master a Specific Campaign Type

Certain campaign types — Search, Display, YouTube, Performance Max, etc. — are a natural fit and perform well in specific niches and verticals. You can optimize results further by mastering that type of campaign as a part of your specialization.

Ask Yourself: Would you get better results as a specialist in one campaign type or by staying active in every type of campaign?

#13 Prepare for the Unexpected

Unexpected events ranging from platform outages to data breaches can negatively impact your campaigns. Savvy marketing operations prepare for these scenarios with strategies and systems that can flag problems before they grow.

Ask Yourself: Is your business built for never-ending wins, or do you have contingency plans?

#14 Build for Sustainability (and an Exit)

Investors and buyers want predictable businesses with consistent, sustainable results that aren’t solely reliant on the owner. In simple terms, if you can make your company’s growth boring, the marketplace will reward you.

Ask Yourself: Can your business function without you? Can you put structures in place to make that possible?

Affiliate World Thanks YOU! 🙌

Thanks to the thousands of marketers who joined us at Affiliate World Europe in Budapest!

We can’t wait to see you in Bangkok this December to finish 2024 with a bang! AW Asia early bird tickets on sale now 🎟️

Grade Our Cheat Sheet 📓

Let us know what you think! We’re always looking to deliver you the most cutting-edge performance marketing strategies available today. No bland, cookie-cutter solutions here.

• A+ - Loved it!
• B-C - Meh, nothing special
• D-F - A big fail this week

 

Affiliate World Asia is Coming! 

Hey Daniel,

In less than 8 weeks, performance marketers & ecom entrepreneurs from all over the world are reuniting for Affiliate World Asia.

Your ticket gives you access to:

 A world-class marketplace where you will meet exhibitors with irresistible offers

 Sessions tackling what's actually working today from top industry experts such as Alex Fedotoff, Carl Weische, Tyler Stephens, and more

 Networking opportunities with top affiliates

 The official night events where you meet with industry friends and make new ones

Don’t believe us? Watch our new epic teaser video to get a glimpse of what you can expect in Bangkok 

 Last Chance to Save $1,060+! 

Ticket prices will increase once the timer hits zero.

11AM PDT / 2PM EDT / 7PM BST / 8PM CEST

Affiliate World Cheat Sheet 

Ready to take your lead gen game to the next level? 

Join us at Affiliate World Asia, where the industry’s top minds converge to share insights, strategies, and opportunities that can transform your business. Don't miss out on this chance to network, learn, and grow. Get your tickets now!

We have sad news this week — lead generation is dead.

An FCC ruling finalized in 2023 will change lead generation as marketers know it in the new year.

Lead generation and SMS robocalls are going away, but Connection Holdings CRO David Stodolak shared his plans for a pivot in 2025, and savvy marketers can make the same moves now — before it’s too late.

Losing the Lead Gen Loophole 

The FCC ruling closes the so-called lead generator robocall loophole by establishing rules that state:

• Calls and texts from sellers must be logically and topically related to the opt-in notice they agreed to
• Numbers on the federal do-not-call registry are excluded from SMS
• “Clear and conspicuous disclosures” for one-to-one consent

This rule change is going to seriously impact marketers, lead aggregators, small businesses, and other industry stakeholders, but there are also opportunities to capitalize on as the lead generation market is in flux.

The biggest winners in this change, David says, will be lead generation through Pay Per Call, which will still be compliant under the new FCC rules. To make Pay Per Call work in an increasingly competitive marketplace, however, you’ll need to follow a few guidelines:

1. Watch Your Money 

As Pay Per Call grows, you’ll need to monitor your call centers for accountability and quality assurance. Some call centers can roll hundreds of calls a day, and the value of those leads is not to be taken lightly. Ensuring that your teams are maximizing every opportunity is crucial in the Pay Per Call space.

2. Extend Your Net 

Longer payment terms can be extremely beneficial for scaling and sustaining Pay Per Call campaigns. Many advertisers will offer short-term deals like Net-30 or Net-15, but you can negotiate longer terms based on leverage from positive campaign performance or exceeding KPIs.

3. Retain a Good Attorney 

One outcome is guaranteed under the new FCC regulations: lawsuits.

Law firms and government watchdogs will be zealously pursuing advertisers, marketers, and organizations that fail to comply with the new rules. And even if your Pay Per Call or other campaigns are on solid legal grounds, there’s a strong possibility that your successful lead generation will draw the attention of these entities.

In this hyper-litigious landscape, having an attorney ready to respond and protect your campaigns will be essential to keeping your business going and preventing competitors from conquering your market share.

4. Monetize Aged Leads Now 

Aged leads and first-party leads that are still in your system need to be monetized as soon as possible because reaching out to those leads won’t be allowed anymore when the new FCC rules go into effect.

Leads that don’t have one-to-one consent for their opt-ins are still valuable if you can reach them before the end of 2024. But the value of that data won’t last forever, and you’ll need to leverage it now as you prepare to pivot into the new world of lead generation.

 

Affiliate World Asia is Nearly Here! 

Are you ready to take your affiliate marketing to the next level? Affiliate World Asia is the place to be!

Join us in Bangkok on 4-5 December 2024! You'll have exclusive opportunities to network with industry titans, learn from the brightest minds, and discover groundbreaking strategies that will set you apart.

Attendees will also have the chance to take home actionable tips from our first-ever AI-Powered Marketing & Advertising Transformation track.

Don't miss out on this incredible opportunity to gain valuable insights and make lasting connections. Secure your spot now and take advantage of discounted ticket pricing!

 

Can't see this email? View in Your Browser

Affiliate World Cheat Sheet 

Ready to take your affiliate marketing game to the next level? 

Join us at Affiliate World Asia, where the industry’s top minds converge to share insights, strategies, and opportunities that can transform your business. Don't miss out on this chance to network, learn, and grow. Get your tickets now!

How can we maximize the impact of our B2C campaigns heading into 2025?

Cyrus Digital founder and former Google Growth Partner Arian Ghotbi shared some crucial actionable insights at a recent Affiliate World event, taken from his years as a “Google Guy” and his subsequent experience scaling client brands.

Most of the following tips are for scaling B2C campaigns, but first we need to establish where to start. And there’s really only one place for that.

1. Start With One Channel

Instead of committing time, effort, and budget to testing and managing campaigns across multiple channels, it’s more effective to pick one channel and refine both your messaging and your targeting there first.

Instead of running campaigns across Google, Meta, and TikTok, for example, Arian started with Google because of its ability to target B2C audiences precisely.

2. Spread Out to All Placements

Once you’ve found a profitable channel and content angle, you can begin to scale by spreading out within the ad account.

If you’re running Shopping ads on Google, for example, you can spread your content to other placements, such as Display, as well as connected platforms like YouTube.

While the results might not appear immediately, the cumulative effect will help campaigns break through plateaus.

3. Go Broader

After establishing your ads in all of the channel placements available, Arian recommends a broad campaign that leverages keywords and angles you may not have thought of before.

In this case study example, Arian’s LED-enhanced bed client was able to discover multiple avenues that led to campaigns that have continued to exceed expectations.

4. Try Advertorials

Combining Google’s precise targeting with the power of advertorials can lead to amazing results.

Advertorials work best at the top of the funnel, as the image above indicates, because you’re able to connect with prospects without their biases getting in the way.

You can engage potential buyers with a value-add content piece that addresses common questions or provides an element of comparison and doesn’t appear on your branded product page. With these assets in place, you can convert more top-of-funnel prospects and scale on Google because of the search engine’s stable demand for answers to those questions.

5. Feed Optimization

Feed optimization is a series of simple steps on your ad platform of choice that the majority of advertisers, even big-name brands, fail to fully capitalize on.

Features like product ratings, flipping titles, and CSS will put you ahead of the competition. Further, Arian and his team use a standard product title formula that ensures all of the important elements are included when you optimize your product feeds.

6. Seasonality Adjustments

Seasonality adjustments are another simple tweak to scale campaigns successfully — but they require data.

While it’s easy to assume that seasonality only applies to large time scales like weeks and months, it can just as easily apply to times of day or days of the week. If your product doesn’t sell as well on Saturdays, for example, but lots of buyers convert on Sundays, you can set parameters in your ads campaign to spend less on slow days and more when buyers are more likely to make a purchase.

 

Affiliate World Asia is Coming Soon!

If you're serious about staying ahead of the curve, Affiliate World Asia is the one conference you can't afford to miss! Network with industry leaders, learn from top experts, and discover new opportunities to grow your business.

Join us in Bangkok on 4-5 December 2024, for two days of insightful presentations, inspiring keynotes, and exciting networking events. This year's Google Ads track includes topics like optimizing conversion tracking for attribution, optimizing Shopping Ads for ecommerce, and many more. Don't miss out on this incredible opportunity — claim your spot before prices go up!

 

YOUR SPOT AT AFFILIATE WORLD 2025 AWAITS:

10th Anniversary Tickets Live in 24 Hrs!

Hey there,

The clock’s ticking…

In just 24 hours, you’ll have your shot at securing tickets at any (or all) Affiliate World 2025 events at our best prices of the year.

For our 10th year, we’re celebrating with exclusive offers:

    •    Super Early Bird Price: $549 per show, available for just 24 hours
    •    2025 Bundle: Tickets to all 3 events for $999, for one week only

Whether you’re aiming for Dubai, Budapest, Bangkok—or all three—this is the time to lock in your 2025 spots at the lowest rates ever.

Sales go live tomorrow, November 18!

Set your alarm because these prices won’t wait.